Tableware International March April 2022

Page 77

Category Sponsor

Casual Dinnerware

Denby is the winner of the Casual Dinnerware category with Denby Porcelain Denby Pottery

Denby Porcelain Denby has entered a new phase in its history by commencing the production of Porcelain at its Derbyshire base, building on its uniquely glazed and highly durable stoneware pottery which it pioneered over 200 years ago. Denby’s Porcelain Collection offers the ultimate in style and versatility from dinner party entertaining to laid back breakfasts. Light-weight, fine and strong, Denby’s Made in England Porcelain Collection includes a classic White, a Blue and White ‘Arc’ relief pattern and a beautifully decorated Modern Deco pattern which can be layered and blended together, used individually or sit alongside existing porcelain at home. To deliver the new porcelain facility at its original 200 year old site, Denby has drawn from its extensive ceramics expertise, alongside innovative planning and process development, and significant investment to create 18 new jobs with the potential for more as it scales. The shapes for Denby’s porcelain were designed by Denby’s design manager Gary Hawley whilst the patterns were designed by Denby designer Lisa Mynett.

“We are absolutely delighted to receive recognition from the industry and retail experts through Tableware International’s Awards of Excellence for Denby Porcelain in its first year of production. Building a new porcelain facility alongside our stoneware production was a bold move and massive undertaking but the response and the immediate success of Denby Porcelain has confirmed our vision, although ambitious, is achievable. Denby’s made in England portfolio has never had such a wide selection of designs from artisan stoneware to refined porcelain all carrying Denby’s inherent durability and sustainability credentials.” Hayley Baddiley, global marketing director