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Kath Williams set to retire At the end of 2020 Kath Williams will hang up her order pad for the final time. Kath has been working in the nursery trade for over 50 years and for the last 20 years she has been representing Babybase Wholesale in the north of England, north Wales and Scotland. Known and loved by everyone in the trade Kath has decided that now is the time for a little ‘me time’.

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phil&teds celebrate quarter century phil&teds is celebrating 25 years of designing leading edge baby gear, after opening its doors from a Wellington garage in the mid-90s. Chief cook & bottle washer, Campbell Gower, says this is a huge milestone for the award-winning nursery brand. “We’ve come a long way from those humble beginnings. In the space of over two decades, the right insight and talent from a terrific team to create a uniquely appealing product set, and a brand that resonates with both mums and dads, has enabled us to help a million parents around the world adapt&survive their parenting day.” Notorious for its cheeky brand and world-first innovations and ultra-adaptable parenting products, phil&teds products are sold in over 40 markets and 1000 stores worldwide. “We understand parents need affordable, innovative solutions to make their lives easier; products specifically

designed to enhance their parenting day, whatever that may look like. “I’m proud to say phil&teds does just that; we create products that let parents escape the nursery jail and live a dynamic lifestyle with kids in tow. All our products adapt in some way to meet a family’s growing needs. In doing so, we create new categories, not just products! “It’s why we’re the nursery brand in the world that caters for seven categories of the parenting day - push, feed, sleep, carry, drive, adapt and bath.” From the world’s first single-to-double inline buggy to a portable cot that’s actually portable (as it’s lighter than the baby), and a brake that stops the buggy automatically, for over 25 years innovation has been a central plank to the phil&teds brand. www.philandteds.com

HALO now available in the UK HALO, a pioneer in making safe sleep easier and more comfortable for infants and parents, has appointed Threepipe Reply to help drive both UK brand awareness and sales for its award-winning range of products. HALO founder, Bill Schmid, lost his firstborn to SIDS in 1991 and the missiondriven company continues to focus on putting the health, safety, and well-being of babies first, which has resulted in its recognition as a leader in infant health and safety by national and international infant safety organisations. Highlights of the HALO product line include its best-selling SleepSack wearable blankets, which are rated the Number 1 choice of US hospitals, and its award-winning and revolutionary BassiNest Swivel Sleeper. Threepipe will be setting up and managing UK social channels and developing creative assets for both awareness and lead generation campaigns. This will be supported by a paid social programme to drive direct and partner retail sales efforts.

Laura Docherty joins Inglesina

As part of the plan for growth in the UK, Inglesina appointed Laura Docherty as Field Sales Executive. The past 18 months has seen a surge of interest at both consumer and retailer level for the brand, and as such, now is the time to develop and grow the team. Additionally, in the current climate, retailers are in need of more support from their suppliers, and Inglesina is committed to help all their retailers in whatever way they can. Laura joins with over four and a half years experience in sales and account management, working for a strollers and wheeled goods brand. She sees Inglesina as a brand with ambition, and is dedicated to working hard with her retailers to provide the best service, product training, sales materials, display units and retail advice. Ultimately delivering results for her accounts. www.inglesina.com


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Aqua Wipes voted favourite wipe brand by dads! Aqua Wipes, the plastic-free, 100% biodegradable, baby wipes has been named Best Baby Wipe 2020 by Dads, scooping Gold in the Baby Essentials category. Championing the ‘very best baby, toddler and children’s’ brands, the Dadsnet Awards are a highly respected accolade in innovation and excellence. Commenting on the win, Aqua Wipes’ Founder, Dr Mark Little said: “We are delighted that Dads everywhere have scored Aqua Wipes so highly. These awards are a huge validation that we are hitting the ‘right spot’ with one of our key audiences. “Dads are increasingly making more parenting purchasing decisions than ever before, so this year we wanted to hear from them too and we are over the moon with the results!” sales@aquawipes.co.uk

Profile for Lema Publishing

Nursery Today October 2020  

Nursery Today October 2020