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Miracles and smiles with ABC Design ABC Design considers their job to be the best in the world and is well aware of the responsibility they bear in their work. Miracles and smiles are part of their everyday. Their products help parents and their little ones from their very first day of life.


he company was started over 30 years ago, offering the very best in German design and quality. Their values haven’t changed – they deal with the trust that parents from all over the world place in them, to produce high-quality products at fair prices. It began in 1989 when Dietmar Fischer and his wife Evi launched with the well-loved Italian pushchair brand Monbebe. The first ABC Design collection then

swiftly followed in 1991 and by 1998, they were been sold in over 26 countries. Their son Bernd is joint Managing Director with Jörg Zehe to this day. Fast-forward to 2018 and the Diamond special edition was launched, giving ABC Design a whole new modern look. The collection is on sale in 40 different countries worldwide and is sold through independent retailers across England, Scotland and Wales.

ABC Design have now ventured into the second stage car seat sector and sees the launch of Aspen and Mallow which are sure to also be a hit with customers.


nursery today

The new collection

The booth

2021 is set to see ABC Design’s collection grow even further with new and exciting wheeled and non-wheeled goods. This range of new products will be revealed in good time or for those too eager to wait, information can be found online at www.abc-design.de/en

ABC Design are bursting to exhibit their exciting collection and to show off their new forest theme booths which will be made to fit a store stocking products and give an authentic Black Forest feel.

Profile for Lema Publishing

Nursery Today October 2020  

Nursery Today October 2020