editor’s letter www.nurserytoday.co.uk Instagram: nurserytoday LinkedIn: Nursery Today
elcome to the October issue. This year so far has come with so many problems and dilemmas that have been caused for many in the Nursery Industry by the current pandemic, but I would like to congratulate you all - what a resilient bunch you all are!
Independent retailers have certainly proven their worth, by once again working tirelessly to demonstrate they truly are the unsung heroes of our industry. With the rules constantly changing, and the new Tier system up and running, I really must congratulate every one of you for way that you have operated, worked your way through all the challenges that you have endured and continued to provide a quality service to your customers. This month we cover a host of product categories, for example, Nursery Furniture (page 22), Weaning (page 28), Health & Wellbeing (page 46) and Baby Tech (page 50). Nursery Furniture continues to show growth, with recent research findings from Green Sheep illustrating that 61% of those asked opting for a cot that converts into a toddler bed. Cots are still however sought after, especially for those who
may be looking for ‘space saving’ options, Cotbeds represent value for money as they take little one through to approximately five years of age. Another notable trend that is highlighted within our Supplier Snapshot this month within this product category is that parents are looking more at 2-piece bundles - cotbed and dresser. As we all know, this year many of our yearly Nursery Awards have turned their attention to online with Mother&Baby also making the decision to change to a virtual event, Mother&Baby is one of our industry’s most sought nursery awards and all products entered are rigorously tested by an army of more than 3000 mums. With the 2021 Shortlist having been announced his month we highlight a variety of products who have been selected as a finalist. These awards give a great level of kudos to brands as they are instantly recognised by consumers with all winning products being able to proudly display the M&B logo on packaging and highlight this accolade on websites and social media content. By winning one of these awards brands and their winning product instantly gain a higher level of consumer confidence. Take time
Check out the finalists of the Mother&Baby Awards by turning to page 34!
to browse the list of finalists over on page 34 with a great selection of highlighted products that you will find of interest from page 36. The winners of the 2021 Mother&Baby Awards will be announced in a new format this year on the 24 November 2020 at 4pm – The Mother&Baby Virtual Ceremony. As there are no costs to attend this year, why not register to watch and enjoy the proceedings. Simply visit crowdcomms.typeform.com/to/E3OkoolN to register. Watch out for our December issue where we will feature all the winning products! You will have noticed our cover hero this month is Maxi-Cosi who announce the launch of the Adorra2 and Zelia2. Check out their features by turning to page 12, proving that this brand continues to innovate from A-Z! Baby Tech is an area that is seeing huge innovation within Nursery, with brands continually developing great products FanFinders Chief Commercial Officer Adam Gillett discusses how modern families and the industry are embracing smart tech. Take time to turn to page 50 to read more! Finally, if you haven’t already, why not subscribe to our online news service where we deliver regular news items and new product launches direct to your inbox! Visit www.nurserytoday.co.uk.