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Profile VITAL BABY

Vital Baby NOURISH range ensures that every need at every stage of the weaning journey has a vital answer; from first purees and solids to independent feeding.

Vital for weaning

Every weaning stage with Vital Baby NOURISH

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or over 35 years, Vital Baby has been building a strong brand focused on everything a baby would need on their weaning journey from first purees to solids and onto independent feeding. Trends may have changed over those 35 years, but the dedication Vital Baby have given to progression and development of children has remained constant. Building on this strong brand heritage, Vital Baby completely reengineered its entire weaning product offering, and brought years of experience in product development into their new Vital Baby NOURISH range. This new range includes key features from the signature products in the heritage range, but they have now been given a fresh new look and feel with a modern twist. Even the entry level range of Perfectly Simple plates bowls, cups and cutlery have been carefully designed to be functional, safe and practical, yet great value for money. To corroborate the quality and practicality of the entire Vital Baby NOURISH range, it was awarded the prestigious Mother & Baby Award for

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Best Weaning Product 2020, which recognised the innovation and quality products with wide consumer appeal from the entire assortment. This range has again been recognised by the Mother & Baby Awards 2021 and has been shortlisted within the same category as 2020. Vital Baby NOURISH is the new home of baby weaning, including all the latest developments for each stage of a child’s development. Every spoon, bowl, plate, pot and piece of cutlery has been carefully designed with a child’s safety and development in mind, ensuring there is a Vital Baby product for every stage and age from the start of weaning to successful self-feeding. Key items are the Power Suction Plate and Power Suction Bowl. By taking on board consumer feedback, the new super sticky feeding bowl and plate (for larger appetites) offers, proven industry leading suction power ensuring mealtimes are stress free and mess free. Coming later in 2020 are new product developments such as the NOURISH Scoop high chair (a first for Vital Baby) and an updated version

of their ever popular food preparation machine. The new NOURISH Prep & Wean, is the ideal way to fill up the fast selling NOURISH Store & Wean pots when making homemade recipes. The vibrant colours and easy to use, intuitive design of each piece of the Vital Baby NOURISH range ensures that every need at every stage of the weaning journey has a vital answer; from first purees and solids to independent feeding. This tableware range coordinates nicely with the exciting Vital Baby HYDRATE collection of cups and beakers, also following a similar progression, from

free flow sippy cups to independent hydration. Vital Baby has an exciting and vibrant range, which has seen significant growth since rebranding over the past 12 months. Not only does Vital Baby continue to do what it does best with weaning products, but it now has a strong assortment of baby feeding, baby care and hygiene items to make a stronger proposition in-store with a wider consumer appeal across many categories. The new strategy for Vital Baby to become a go to brand for everything a growing baby needs is showing great potential for future growth.

Contact sales@vitalgroup.co.uk, to find out more details and to be part of this growth too. Vital Baby: for every step of the way.

Profile for Lema Publishing

Nursery Today October 2020  

Nursery Today October 2020