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The future of fragrance Olivia Jezler is the founder of Future Of Smell, and has global experience in fragrance innovation spanning New York, São Paulo, Berlin and London, where her clients have included new technology products, fine fragrance and Fortune 500 brands. With expertise in helping brands and technologies design experience-enhancing solutions, we asked her how she feels UK retailers can maximise their customers’ home fragrance experience instore Olivia. what was your career journey before you set up the Future of Smell? I worked in large fragrance companies developing scents for fine fragrance, candles and personal care products, then worked in brand strategy on overall strategy and branding for Natura Cosmetics (owner of Aesop) and then went into human computer interaction research at University of Sussex in the
UK focusing on creating novel scent experiences with the help of new technologies.
What are the services you offer at your consultancy? I help companies rethink the experience they are offering through hands-on workshops and insights sessions. These can be people from the fragrance world or without any prior
fragrance knowledge. My aim is to help them understand the market and create a unique offering based on their needs and values. From strategy to the actual fragrances – it can be a brand scent or scents for products themselves. I also work with companies to develop the right storytelling and technology support to create a physical or a virtual experience that is in line with their brand.
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