A bird’s eye view Hall B, Stand 61 Opticaid are relaunching their I Like Birds collection of glasses and wallets. Opticaid is using Harrogate Home & Gift to relaunch its range of premium reading glasses and RFID card blocking wallets designed by Stuart Cox of the award-winning brand I Like Birds after the pandemic delayed their launch plans. The reading glasses feature eight designs of well-loved birds in eye-catching to sober designs – all featuring scratch resistant and aspheric thin lenses, durable spring hinges, coordinating neoprene case and very tactile recyclable gift box. They retail for a competitive £17 and retail packages come with branded point of sale and an I Like Birds optical stand. ‘We started with over 200 variations and have ended up with eight frames and designs, but we think we’ve got something for everyone,’ says Gillian Marchbank, buyer. ‘The range appeals to those who already love the I Like Bird brand, or those who need a pair of really cool or slightly quirky readers. Initial response was excellent but we shelved our plans as retailers had to close.’ The I Like Birds collaboration also includes 12 RFID blocking credit card wallets featuring iconic bird designs. These retail at £7 and can be bought by design or in assorted retail packs.
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Colour & style DP3-8
The award-winning Miss Milly brand will be showcasing current spring/ summer lines for immediate delivery as well as new lines for Autumn/Winter. Miss Milly brings colour and style to your store at affordable prices. This gorgeous range of jewellery and accessories has a low £100 minimum order and no MOQs. Miss Milly expects many buyers to still be stocking cautiously as we emerge from our Covid cocoon and is anticipating the traditional Autumn/Winter darker and jewel colour palette being most popular with dark red, navy, teal, purple and grey all featuring. But it wouldn’t be Miss Milly without some brightness too, so expect to see pink, orange and a bit of turquoise in the new lines. The need to lighten the mood has resulted in some very cute, matt silver squirrel, reindeer and donkey brooches, which are being added to popular animal styles from 2019/20 alongside the best-selling magnetic brooches.
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