COVER STORY KALI IN-FOCUS STILEMAN CHERRY ORCHARD
Beginnings 2021 has been the start of many new working relationships for Cherry Orchard as they open new accounts, launch new ranges and release new designs. As we emerge from lockdown and head for a more normal way of life, the team at Cherry Orchard have been busy launching new ranges and have opened a record number of new accounts. The new ranges include the very successful range Grace, which has beautiful ladies in elegant, brightly coloured dresses, set on a grey background and are finished with foil and flitter. The cards are supplied with a gold envelope and the feedback on these has been incredible. With such a fantastic
response to the range, Cherry Orchard have now added 23 new designs to cover milestone ages and double captions for daughter, granddaughter and friend. Owner and co-founder of Cherry Orchard, Jackie Collins said, “It’s been wonderful to see our independent stockists finding this range working so well for them and we’ve received fantastic feedback. It’s been such a difficult time for everyone with lockdown and restrictions, but we’ve been amazed at how many new accounts we’ve opened during 2021. It’s always lovely to be in touch with our loyal customers, many of whom have been with us for many years and have helped us get to where we are today. But whenever we open a new account, we hope that this is the start of a longlasting working relationship and we send a handwritten card to welcome our new stockist on board. We’re very proud of our customer care as the feedback from our stockists is what inspires us when we’re creating new designs, listening to what customers want.” Cherry Orchard’s other new ranges, Hip Hip and Roadtrip, have also worked really well and as a result, they have put together two new catalogues, one covers everyday designs and is
full of all the latest designs that cover relations and occasions, wedding and anniversary, get well soon, thinking of you, sympathy as well as a range of open designs. With so many new ranges being launched, the team have also put together a special offers catalogue with a 50% discount on all the designs included as they need to make some space for the new collections. It’s a case of first come first served with those, so if you want to get your hands on some bargains, you’ll need to move quickly. The sales team have been very busy out on the road, meeting up with longstanding customers and introducing themselves to new customers. They’re always happy to arrange a visit but Cherry Orchard can also take orders by telephone, email or through the website. Sending out catalogues and samples keeps everyone busy in the office where the customer care team are happy to deal with orders and enquiries and make sure everything goes well with your order. Cherry Orchard are still cautiously optimistic about the government’s roadmap out of lockdown, but hope we’re moving in the right direction and we can look forward to brighter days ahead.
www.cherryorchardpublishing.co.uk 01684 295 500