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- Fruit delights -


Originality meets innovation. Deliciousness meets refinement. Past meets future. Welcome to a place steeped in creativity and modernity.


Currant

[Ribes.rubrum] The currant is a member of the Saxifragaceae family and is a typically European berry. Since the fruits usually ripen around St. John’s Day (June 24), the plant is also known as “St. John’s Berry”. Of all garden plants, blackcurrants offer the highest Vitamin C content. Redcurrants strengthen the immune system, activate cell replacement, protect mucous membranes, and relax nerves.


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ALPE PRAGAS

®

First of all: positive thinking.

Development and growth.

ples of high product quality and purity

In 1995, Stefan Gruber and Hartwig

Sales were first limited to South Tyrol,

and keeps creating new products: pure,

Weidacher began planting fruit bushes on

but the product was such a success

organic and completely additive-free.

their land, 1250 metres above sea level, in

with customers that there was a grow-

Looking to the future.

the wonderful Braies Valley. Surrounded

ing demand from all over Europe. ALPE

In 2011, the new administrative and

by the Dolomites, within walking distance

PRAGAS products started being placed

production headquarters opened in

„To create my products I only choose the best fruits and flavours which are rigorously hand-prepared, with finesse and love. Quality raw materials, accurate processing, my grandmother‘s old recipes, more than 70% fruit, these are the ingredients that I use to create my delicious pleasures for the palate - and our customers appreciate them!“ Stefan Gruber and his team.

of the lake of Braies, the two farmers

on sale in metropolises such as Vienna,

Braies. Thanks to the new direct sales

made the most of the excellent conditions

Munich, and Milan. The year 2006

outlet with a display area, customers

offered by the high mountain climate.

marked the first extra-European sales

have the opportunity to appreciate the

The strawberries and raspberries they

towards Japan and the United Arab

whole assortment of products and their

harvested were immediately distinguished

Emirates.

natural processing.

by their intense fruity fragrance and high

Pure, healthy and organic.

natural fructose content. Firmly convinced

ALPE PRAGAS is now a well-known

of the high quality of their products, in

and appreciated brand in the field of

1997 the young entrepreneurs set up the

European high gastronomy. Stefan

first laboratory of their farm.

Gruber remains faithful to his princi-


WORLD HERITAGE DOLOMITES


lpe Pragas

Stefan Gruber and Hartwig Weidacher on Lake Braies

1997

“Senga Sengana� Strawberries

2012

In the modern productive unit


TH E FR U I T LABOR ATOR Y –

ALPE PRAGAS

A culinary journey

Cows and berries in the Braies Valley There was once a farm here with fields and cows. I used to live there, with my four sisters. The centuries-old tradition of these mountains expects the male child to run the family farm. However, I have always been more interested in berries of any type. I soon started to prepare jams in my mother‘s kitchen. During that period I had a business partner and friend with whom I tried out the most original recipes, day by day.

We planted berries and fruits on our land, later we harvested them with the help of our families and the young people from the village. There was another important undertaking: choosing the packaging. We tried to find the most beautiful jars and the most original labels. Sometimes this task wasn‘t easy, but we managed and our success proves it.

Fruit preserves ............................. S. 08 Organic fruit preserves.................. S. 12 Limited Edition............................. S. 14 Fruit syrups................................... S. 16 Fruits in syrup............................... S. 18 Smoothies...................................... S. 20 Chutneys....................................... S. 22 Wine jellies.................................... S. 24 Gift ideas...................................... S. 26

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”I admit it, I am proud of ALPE PRAGAS products. Find their description in the following pages, visit our new business and direct sales outlet in the idyllic Braies Valley You may also book a group guided tour of our business.”


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ALPE PRAGAS –

FR UCH TAUFSTR ICH E

FRUIT PRESERVE


FR U I T P R E S E R V E S –

Waking up with Alpe Pragas

A rich variety of fruit preserves

to get the day off to a good start

According to healthy nutrition theory, breakfast ought to be the main meal of the day and deserves extra-special value. Pamper yourselves, try one of our exquisite fruit preserves with a high concentration of fruit. The freshness of the fruit, processed according to old homemade recipes, and all our loving care guarantee the extraordinary quality and refined taste of our products. Treat your palate to the full fruit flavour and natural freshness of the 70% fruit content of our fruit preserves. You can always find new flavours in our wide assortment.

What are fruit preserves? There is a difference between fruit preserves and marmalade. According to an Ordinance issued in 2004, the term “marmalade“ can only be applied to preserves made with citrus fruits. Marmalade must contain at least 35% fruit; preserves must contain 65% fruit. ALPE PRAGAS fruit preserves are produced with 70% fruit content, and only 30% sugar, lemon juice and apple pectin gelling agent. We DO NOT add any colourings or preservatives. For this reason, our fruit preserves distinguish themselves for their fresh fruit flavour, reduced sugar content, and consequently low-calorie count.

Fruit preserves Ingredients

70% fruit, sugar, lemon juice, gelling agent: apple pectin

ALPE PRAGAS

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ALPE PRAGAS –

F R UIT PR ESER V ES

Multifaceted fruit preserves

STARTING THE DAY WITH AN ALWAYS NEW FLAVOUR

With more than 70% fruit, with neither food colourings nor preservatives, our fruit preserves are a real treat for the senses, right from the heart of nature.

Fruit preserves in 110 g jar

Fruit preserves in 340 g jar

Flavours

Flavours

Strawberry Raspberry Blueberry Wild berries Apricot Apricot & Wild rose

Red gooseberry Green gooseberry Redcurrant Chestnut Cherry Orange

Strawberry Raspberry Blueberry Redcurrant Blackcurrant Cranberry Wild berries Red gooseberry

Green gooseberry Apricot Apricot & Wild rose Sour Cherry Blackberry Plum Quince Chestnut

Elderberry & Plum Pear & Lime Apricot &Ginger & Mint Peach & Lemongrass Raspberry & Rhubarb Lemon & Strawberry Orange

Seasonal specialties: Summer dream (raspberry, apple, vanilla) Winter dream (raspberry, cranberry, apple, redcurrant, orange juice, cinnamon, cloves, rum)


FR U I T P R E S E R V E S –

ALPE PRAGAS

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Fruit preserves for gastronomy MAKE YOUR GUESTS HAPPY

Thanks to their eye-catching jars and high quality, ALPE PRAGAS specialties change your breakfast buffet into an extraordinary culinary event, the expectations of your most demanding guests will be satisfied.

Fruit preserves in 28 g jar

Fruchtaufstriche 600 g

Fruchtaufstriche 1.800 g

Flavours

Flavours

Flavours

Strawberry Raspberry Blueberry

Apricot Orange

Strawberry Raspberry Blueberry

Apricot Cranberry Wild berries

Strawberry Raspberry Blueberry

Apricot Cranberry Sour Cherry

ALPE PRAGAS natural fruit preserves in handy 28 g jars, in decorative 600 g jars or in giant 1.8 kg jars. We also supply the respective displays.


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ALPE PRAGAS –

FR UCH TAUFSTR ICH E

Fruit and Nat ure

BIO


OR GAN I C FR U I T P R E S E R V E S –

Delicious and healthy:

Organic fruit preserves

pure nature in glass jars At ALPE PRAGAS we have always loved and respected nature: we grew up there! We live and work in the middle of nature, and we want our glass jars to contain all its flavour and purity. Our organic fruit preserves contain only pure fruit from organic farming. We have chosen to travel short transport distances in order to transform fruit into our preserves in the fastest and most respectful way.

Pure nature in glass jars We have always aimed to work in a genuine and natural way. For this reason, we are proud to present our first organic line: our ingredients

Organic fruit preserves in 220 g jar Ingredients

come from controlled organic farming, they are natural and 100% certified. In order to obtain a pure and natural flavour, we add agave syrup to the 65% fruit, together with lemon juice and a pinch of apple pectin. Die biologischen Fruchtaufstriche kommen ganz ohne zugesetzten Organic fruit preserves do not need added sugar! Try our current assortment in 220 g glass jars.

65% organic fruit*, 35% agave syrup*, lemon juice, gelling agent apple pectin

Flavours Organic strawberry Organic raspberry Organic blueberry Organic apricott

Organic wild berries Organic cherry Organic orange Organic apple

*organic ABCERT Inspection body / Authorised by MiPAAF IT BIO 013, inspector no BZ-00879-B, EU/extra EU farming

ALPE PRAGAS

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ALPE PRAGAS –

FR UCH TAUFSTR ICH E

NATIVE FRUIT Limited Edit ion


FR U I T P R E S E R V E S LI M I TE D E DI TI ON –

Limited Edition:

Native fruit preserves

a noble origin

South Tyrol: par excellence, the paradise of fruit and the land of apples. At Alpe Pragas we couldn’t but accept the challenge to use the unique flavour of apples and pears to prepare our fruit preserves. An “apple” isn’t just an apple, and a “pear” isn’t just a pear. So we started pursuing uniqueness: native varieties, types of apples and pears that have long been abandoned, particular cultivations and completely new tastes. We carefully select and process these varieties and use them to prepare our mellow Alpe Pragas Limited Edition fruit preserves.

Noble fruits: native varieties “Wintercalville” was once the apple of kings. Around 1900, this noble variety, which was planted in the area of Merano, reached the highest

Limited Edition in 110 g jar Ingredients

75% natural fruit, sugar, lemon juice, gelling agent: apple pectin

Flavours

Apple “Champagnerrenette” Apple “Wintercalville” Apple “Weirouge” Pear “Williams Christ” Pear “Palabirne”

distribution in the imperial courts of Vienna, Berlin and St. Petersburg. “Weirouge”: purple-red is not only the colour of its skin, but also of its flesh. “Champagnerrenette”, from the French Champagne region, is a particular variety appreciated by real connoisseurs. Undoubtedly, “Williams Christ” is among the most sought-after varieties of pears. It has a soft and juicy flesh and a sweet aroma with a nutmeg aftertaste. “Palabirne” is a rare pear from the Vinschgau Valley. We harvest these special varieties in selected places. From their flesh, which is particularly rich in vitamins and has a refined taste, we obtain extraordinary fruit preserves.

ALPE PRAGAS

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ALPE PRAGAS –

FR UCH TAUFSTR ICH E

Nat ural fruit

SYRUPS


FR U I T SYR U P S –

thirst-quenching fruit drink Fresh and fruity: syrups

or a sparkling aperitif

Our recipe: HUGO aperitif • 150 ml Prosecco • 2 cl Alpe Pragas Elderflower syrup • 4 mint leaves • ½ Lime • mineral water

PREPARATION: • Pour the Prosecco into a convex white wine glass (0.2 l) • Cut the lime in 4, slightly squeeze it onto the glass and then put the pieces inside the glass • Add the mint leaves and the elderflower syrup • Fill up the glass with mineral water

Fresh, natural, and wholesome – here come ALPE PRAGAS fruit syrups. We extract our fruit syrups from sun-ripened berries to make a thirst-quenching drink unlike any other. Try 1 part of the product diluted in 7 parts of water, this will provide lip-smacking fresh fruit drinks. Equally or even more pleasurable are ALPE PRAGAS fruit syrups mixed with sparkling Prosecco, or white wine, and served as a fresh aperitif. Obviously our fruit syrups do not contain any type of colouring or flavouring, and offer a real treat for anyone who appreciates authentic goodness.

Fruit syrups for mixing ALPE PRAGAS fruit syrups are natural products created without any artificial substances, and for this reason the passage of time might sometimes cause the darkening of the product or the appearance of tiny flakes. This is an entirely natural phenomenon and does not affect the product’s quality in any way. In June, the elderberry blooms in many gardens, along the trails, in parks, and at the edge of the woods. Elderflower syrup is particularly appreciated for its sweet and unmistakable taste.

Fruit syrups in 500 ml bottle Ingredients

Fruit juice or fruit extract (55%), sugar, lemon juice

Flavours

Elderflower Raspberry Blueberry

ALPE PRAGAS

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ALPE PRAGAS –

FRUIT IN SYRUP

FR UCH TAUFSTR ICH E

Sweet tempt at ions


FR U I T I N SYR U P –

To embellish your desserts

Preserved fruit in syrup

We carefully pick fresh wild berries and bottle them in glass jars after pasteurisation. We top them up with a blend of fruit juice and sugar, and then we hermetically seal the jars. As a result, each jar is turned into a “fruity delicacy”. Our advice: embellish your desserts with our fruit in syrup or try it with natural yogurt or even with homemade vanilla ice cream!

Fruit in syrup Fruit in syrup can only be produced using freshly-picked fruit. In this way, the fruit preserves maintain their particular freshness

Fruit in syrup in 340 g jar Ingredients

Pieces of fruit, fruit juice, water, sugar and lemon juice

Flavours

Blueberry Raspberry Wild berries Apricot

and intense fruity taste. The flesh is soft but compact, the colour is intense. No more than 12 hours should be allowed to pass between picking and processing the fruit. This is the only way to ensure the unique taste of whole fresh fruit in the end product.

ALPE PRAGAS

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ALPE PRAGAS –

FR UCH TAUFSTR ICH E

Smoothie A snack rich in vit amins


S M OOTH I E S –

Fruit in bottles

Pure fruit to drink: Smoothies

at home or on the road

ALPE PRAGAS fruit drinks are produced with 100% pure and precious fruit - a unique way to regain your strength! Our bottles contain all the natural flavour of uncontaminated fruit, without sugar, flavouring or added preservatives. Our “Smoothies” help maintain your minimum daily requirement of vitamins, minerals and fibre while improving your physical wellbeing at the same time. Our exquisite flavours ensure an extraordinary and unique experience for your palate!

The juice with 100% fruit “Pure fruit to drink” are fruit juices produced with whole pieces of fruit and fruit pulp. No sugar, flavouring or added preservatives. This “pure fruit in a bottle” is also called “Smoothie”. Smoothies have a pleasant thick and creamy “smooth” consistency. Smoothies are not really what you would use to quench your thirst, they are more like a vitamin snack. Smoothies are persuasive thanks to the fresh and pure taste of that 100% fruit used to prepare them.

Smoothie in 200 ml bottle Ingredients

95% pure fruit 5% agave syrup

Flavours

Blueberry Wild berries Pear & Raspberry Apricot

ALPE PRAGAS

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ALPE PRAGAS –

FR UCH TAUFSTR ICH E

Chutneys Spicy and sweet


CH U TN E YS –

Spicy garnish

ALPE PRAGAS

A sweet taste enhanced by spices: chutneys

from the world of exotic flavours

Here is an extraordinary ALPE PRAGAS creation: chutneys are tasty and delicate combinations which are made with various types of fruit and/or vegetables, and have a balanced taste enhanced by precious spices. The English are supposed to be have been the first to discover these aromatic garnishes and to bring them from India to Europe. Our „Chutneys“ do not distinguish themselves for extreme spiciness but rather for the balanced taste of their blends. Alpe Pragas has developed a series of particularly refined recipes that will titillate your palate. Chutneys go extremely well with some varieties of cheese, with cold meat and game.

„Chutneys“ The Indian word “Chutney” is used for spicy, sweet and sour sauces served to complement other foods.

Chutneys in 160 g and 70 g jars Ingredients

different types of fruit and/or vegetables, sugar, lemon juice, spices, gelling agent: apple pectin

Flavours in 160 g jars

Flavours in 70 g jars

Apple & Onion Quince & Mustard Apricot & Pumpkin Pear & Saffron Paprika & Chilli Fig & Green tomato Cranberry & Horseradish Raspberry & Balsamic vinegar Fig & Mustard / spicy Barbecue chutney / spicy

Raspberry & Balsamic vinegar Fig & Green tomato Pear & Saffron Fig & Mustard / spicy

Although there are many different types of chutney, they are all made with fruit and/or vegetables, which are sometimes used in whole pieces. The consistency resembles that of a fruit preserve. The final flavour comes with the addition of spices, vinegar, lemon juice, and sugar, and the cooking is more intense and longer than the process used for normal fruit preserves. The fruit is intentionally cooked at a higher temperature to give the end product a slightly caramel taste.

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ALPE PRAGAS –

FR UCH TAUFSTR ICH E

WINE JELLIES The seduct ion of grapes


W I N E J E LLI E S –

ALPE PRAGAS

Ode to South Tyrol, the land of wine Sweet and seducing: wine jellies

The latest product in our assortment: wine jellies are perfect for serving with meat, game, pâté and cheese. In a number of kitchens, wine jellies are widely used to flavour food. They enhance sauces and dressings, giving them a magic and mysterious taste. If accompanied by wine jellies, meat dishes, as well as cakes and desserts, have an extraordinary magic taste. The combination of wine and sweetness stimulates the palate and enables you to discover new flavours.

Weingelee

An explosion of feelings: wine jellies Wine jellies are fresh and fruity, not too sweet, with a characteristic taste of wine.

Wine jellies in 160 g jars Ingredients

Different types of high quality wine, agave juice, spices, gelling agent: apple pectin

Flavours

Lagrein Gewürztraminer Schiava

ALPE PRAGAS wine jellies contain 55% high quality South Tyrol wine and alcohol – they are not recommended for children. Lagrein wine jelly is perfect for serving with tasty mountain cheese, Gewürztraminer wine jelly is an ideal accompaniment for fresh cheese or soft non-mature cheese. Vernatsch wine jelly is highly appreciated with medium cow’s milk cheese.

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ALPE PRAGAS –

G IF T ID EAS

Wooden gift box: 4 x 28 g jars of fruit preserves

Luxury gift bags in 2 sizes

Elegant cardboard box gift set: 3x 110 g jars of fruit preserves

Elegant cardboard box gift set: three 160 g jars of chutneys

A special gift

for special persons Choose from wooden gift boxes, and felt or cardboard elegant gift sets. For business anniversaries,

ALPE PRAGAS products are available in gourmet food

celebrations and Christmas gift baskets, you can also order larger quantities. On demand, we

stores and high level delicatessens. For further infor-

prepare gift sets according to your own preferences and expectations, and we also enclose

mation and for any questions, do not hesitate to contact

personalised greeting cards.

us or visit our laboratory in Braies Valley (South Tyrol),

Please contact us for an exhaustive, non-binding consulting service.

in the heart of the Dolomites. For organizational rea-

For further information, please visit our website: www.alpepragas.com.

sons, please book your guided tour.

Wooden and stainless steel gift box: 3x 110 g jars of fruit preserves

Wooden gift box: 3x 160 g jars of chutneys, 2x 340 g jars of fruit preserves

Fruit preserves in felt gift boxes: 2x 340 g jars, one 340 g jar


Unser Firmensitz in Prags

lpe Pragas


Alpe Pragas, Ausserprags 38, I-39030 Prags (BZ) - south tyrol, ITALY Tel: (+39) 0474 749400 - FAX: (+39) 0474 749399 info@alpepragas.com www.alpepragas.com ABCERT Inspection/ Authorised by MiPAAF IT BIO 013, inspector no BZ-00879-B EU/extra EU farming 速 Alpe Pragas is a registered Trademark Produktion: LEITNER GRAPHICS - www.grafik.it, Fotos: Lafogler


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