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CON T EN T S  ISSUE 4 2018 08 PEOPLE

Nigel Walker: The science and technology behind Olympic and Paralympic success

Julie Schladitz, Laura Kenny and Susanna Dinnage

14 NEWS & ANALYSIS 27 ANDY REED We need to tackle concussion

28 NIGEL WALKER

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The national director of the EIS on the Institute’s success

34 DEMOGRAPHICS Helping the less affluent groups get more active

Rugby World Cup 2021: Chief exec Jon Dutton has big plans for the tournament

38 RUGBY WORLD CUP The chief exec explains why it will be more than just rugby

44 DIGITAL INSIGHTS Sports marketers share their insights on digital marketing

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48 PRODUCTIVITY Using sporting principles to improve office productivity

Blind to Barriers: Metro Blind Sport’s Martin Symcox on making sport available to all

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54 LEISURE DIVERSIFIED Life Leisure CEO Malcolm McPhail on diversification

58 NEWS REPORT A look at the NHS’ Healthy New Towns initiative

60 SPORT AFTER BREXIT How will the sports industry be impacted by Brexit?

64 METRO BLIND SPORT CEO Martin Symcox on sport for the visually impaired

Sharing is Caring: Could opening up data be the key to getting people active?

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68 DISABILITY How schemes such as IFI is making a huge difference

72 OPENACTIVE How can sharing data help get people more active?

76 PRODUCT INNOVATION The latest innovations in sport

78 DIRECTORY ISSUE 4 2018

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Profile for Leisure Media

sportsmanagement_issue4_2018  

Sports Management Issue 4 2018

sportsmanagement_issue4_2018  

Sports Management Issue 4 2018