CON T EN T S ISSUE 4 2018 08 PEOPLE
Nigel Walker: The science and technology behind Olympic and Paralympic success
Julie Schladitz, Laura Kenny and Susanna Dinnage
14 NEWS & ANALYSIS 27 ANDY REED We need to tackle concussion
28 NIGEL WALKER
The national director of the EIS on the Institute’s success
34 DEMOGRAPHICS Helping the less affluent groups get more active
Rugby World Cup 2021: Chief exec Jon Dutton has big plans for the tournament
38 RUGBY WORLD CUP The chief exec explains why it will be more than just rugby
44 DIGITAL INSIGHTS Sports marketers share their insights on digital marketing
48 PRODUCTIVITY Using sporting principles to improve office productivity
Blind to Barriers: Metro Blind Sport’s Martin Symcox on making sport available to all
54 LEISURE DIVERSIFIED Life Leisure CEO Malcolm McPhail on diversification
58 NEWS REPORT A look at the NHS’ Healthy New Towns initiative
60 SPORT AFTER BREXIT How will the sports industry be impacted by Brexit?
64 METRO BLIND SPORT CEO Martin Symcox on sport for the visually impaired
Sharing is Caring: Could opening up data be the key to getting people active?
68 DISABILITY How schemes such as IFI is making a huge difference
72 OPENACTIVE How can sharing data help get people more active?
76 PRODUCT INNOVATION The latest innovations in sport
78 DIRECTORY ISSUE 4 2018
Sports Management Issue 4 2018