Sports Management Issue 2 2018

Page 46

Ele vat e 9-10 MAY 2018 | EXCEL | LONDON

Exclusive Media Partner

ELEVATE 2018 PREVIEW: Get ready for the UK’s largest physical activity trade event Now in its third year, Elevate returns to ExCel London on 9-10 May 2018. This year’s show will also run alongside COPA Series and the Elite Sports Performance and Rehabilitation Expo; attracting an audience of over 8,000 purchasers, specifiers and potential partners


ith growing support from the

programme continues to develop, and this

industry, organisers of Elevate

year will include four streams focusing

stream, speakers will examine how the

have invested this year in creating

on: physical activity for health and

physical activity industry and its wider

an inaugural Elevate Conference. Thought

wellbeing; strategies for an active nation;

stakeholders can reach and influence

leaders will present on subjects from social

the business of physical activity; and,

the inactive, exploring how to create

prescribing and active urban design through

performance: maximising potential.

opportunities for people to be active in

to digital disruption and community-wide

In total, the programme includes 40 free-

In the strategies for an active nation

ways that fit with their everyday lives

behaviour change initiatives – with a goal

to-attend seminar sessions with over 230

and interests. Kate Dale, strategic lead

to facilitate bigger picture thinking that

leading speakers, representing organisations

– campaigns, Sport England will chair a

can unleash the full power of the physical

including: Department of Health, GLL, World

session exploring two examples of how

activity sector as a force for good in society.

Health Organisation, NHS England, Sport

traditional sports have been redesigned

England, ukactive, Virgin Active, Park Run,

to attract and target new audiences


DCMS, MacMillan Cancer Research, David

and re-engage those who may not have

In addition to the new two-day

Lloyd Clubs, England Athletics, Places for

participated for some time.

conference, this year’s seminar

People, ECB and British Gas.

Kate comments: “I’m really excited to be chairing this session. Those of us who work in the sport sector understand the physical, mental and social benefits that getting active can bring, and hopefully get to experience them first hand. If we want to make sport and physical activity relevant and appealing to those who ‘don’t see it as something for people like them’, we need to try new approaches. Elevate is a great platform for us to have those discussions – learning from others’ mistakes and successes.” Another session in the strategies for an active nation stream, chaired by Huw Edwards, public affairs director at ukactive,

The Elevate event includes live group fitness demonstrations


Issue 2 2018

will consider ways of improving inclusivity and driving participation amongst disabled