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Acce ssibili t y

without prejudice PTs should have the knowledge to adapt exercises for their clients needs

S

ome people have a mental health condition they aren’t comfortable talking about,” says Dawn Hughes, national partnerships advisor for Activity Alliance, which has been supporting sport and leisure facilities to be more welcoming and accessible to disabled

people for more than 10 years through its Inclusive Fitness

Seven in ten disabled people want to be more active, but feel facilities aren’t doing enough – Dawn Hughes, Activity Alliance

Initiative ‘IFI Mark’ scheme. “Many more people classify their disability as simply

‘getting old’. So it’s likely the number that actually

to do to break down these barriers. Not only in how they

declare themselves as having a disability massively

prepare their facilities, but most significantly around

underestimates the true figures.

how their staff interact with disabled visitors.”

“What’s more, we know that seven in ten disabled

That’s why, last year, Activity Alliance teamed up with

people want to be more active, but feel facilities aren’t

Right Directions to deliver its IFI Mark accreditation. Under

doing enough to highlight what’s on offer for them.”

the partnership, Right Directions facilitates the IFI award

But that’s not the only issue according to Caroline

either on its own or as part of Sport England’s quality

Constantine, managing director of specialist quality

assurance and continuing development programme, Quest.

management company, Right Directions, which delivers

“The partnership is a win-win for everyone involved,”

the IFI Mark accreditation. “Psychological barriers play

says Constantine. “Operators taking part in Quest no

the biggest role in preventing disabled people from

longer have to pay for a separate award to demonstrate

taking part in sport. Their perception of their own

their inclusive credentials, while Activity Alliance can reach

abilities matters, as well as others’ opinions on whether

and support a wider range of facilities and organisations

the activity suits them. So the industry has a lot of work

that want to include disabled people more effectively.”

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Issue 2 2018

sportsmanagement.co.uk

© inclusive fitness initiative

Twenty million people in the UK have a long term disability or illness. Nearly half of these people are physically inactive. In the first of this three part series, we explore what operators could be doing to welcome disabled guests

Profile for Leisure Media

Sports Management Issue 2 2018  

Sports Management Issue 2 2018