Sports Management issue 133

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September/October 2017 Vol 21 Issue 5 No 133


Wim Jonk Continuing the legacy of football legend Johan Cruyff Johan’s focus was to create attractive football that people want to see p30

Leon Lloyd on helping professional athletes find success after sport p40 Cover star: Alistair Brownlee’s Rio 2016 success has boosted triathlon’s popularity p66

Sported’s Matt Shaw on the importance of a tool that helps organisations demonstrate their social value p58