Sports Management August 2016 issue 125

Page 50

promotion: CYBEX

From the gym to the race track: Cybex and Williams F1 How Cybex are supporting the Williams F1 drivers, support team and 700+ UK-based staff

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n March 2016, Cybex was named as the Official Fitness Equipment Supplier to Williams Racing, the globally renowned 16-time FIA World Championship winning Formula One team. The exclusive five-year partnership was announced at the opening of the new Williams Cybex Gym, a 330m² training facility onsite at the team’s headquarters in Grove, Oxfordshire. Home to an extensive range of premium cardiovascular and strength training equipment from Cybex, the new gym will be used by Williams’ 700 staff, including the team’s pitstop crew and drivers Felipe Massa and Valtteri Bottas when onsite at the team’s headquarters.

First-time gym goers to elite atHletes Cybex were tasked with delivering a facility that catered for everyone; from Williams’ office staff for whom this would be their first experience in a gym, to elite level athletes where physical

the equipment has been custom made to incorporate the Williams logo and branding

conditioning levels are tantamount to their success on the track. “It’s an unusual brief to cover first time gym users, to pitstop crews to F1 drivers so the equipment was carefully selected to not only provide a state-ofthe art training facility that is accessible

to Williams’ growing team at Grove, but to also maximise the portfolio of equipment where athlete conditioning is of paramount importance,” explained Rob Thurston, Cybex UK sales director. The gym comprises equipment from Cybex’s 700 cardio series and the new SPARC, Cybex’s self-powered resisted cardio machine designed for HIIT and circuit-based workouts. The gym also includes equipment from the Eagle NX and Prestige VRS selectorised strength lines, Bravo Functional Trainer, Big Iron lifting platform and a range of plate loaded and free weights equipment. Also installed was a functional training rig, group exercise bikes and a range of functional training equipment in the gym’s studio.

ready to raCe Physical conditioning forms a significant part of any Formula One driver’s race preparation, the outcome of which could mean the difference between success and failure on the circuit.

As an F1 team we’re at the pinnacle of motorsport and we ask the best of all of the individuals involved – it’s not just performance of the car but also that of the individuals, so we sought out the best kit that we could find. Cybex’s equipment is amazing – it’s really versatile, it’s reliable and it can cater for everybody; from first-time gym goers to elite athletes Gemma Fisher, Human Performance Specialist, Williams Racing