Spa Business Insider issue 384

Page 1

spa business insider 16 November 2021 Issue 384

A Spa Business publication

Industry study is good news for spas


Mindbody has published the 2021 edition of its annual State of the Spa and Salon Industry Report, highlighting how businesses have evolved since the pandemic began. The report was produced following surveys of 1,230 US consumers and 1,200 US wellness businesses (franchise and non-franchise It found US consumers showed a renewed interest in the sector as soon as lockdowns ended and are investing more of their time and money into treatments. More consumers are also adding wellness services or treatments to their routines since the start of the


organisations) during June 2021.

■■ The report reveals challenges and opportunities facing the spa and salon industries

pandemic, with 24 per cent of consumers being first-timers, while 22 per cent of

(53 per cent) saying they're more

those who already consume wellness

open to trying new services or

the sector and willingness to branch

services increased the frequency

treatments than they were before the

out and try new services represents

with which they visit spas and salons

pandemic began and 49 per cent of

an opportunity for businesses in

since the economy reopened.

consumers revealing that they plan to

both industrys to grow their customer

Variety is emerging as the spice of life, with more than half of respondents

base and boost revenue.

services over the next six months.


Six Senses Spa opens outpost in Istanbul


Highlights include an authentic hammam



Industry pays tribute to Dr Danny Friedland Sector vows to keep Friedland's legacy alive

treat themselves to more 'indulgent'



This positive growth in interest in


Four Seasons Napa Valley launches in Calistoga


Vinotherapy and mud rituals take centre stage



Courtesy of Faena Hotel, Miami Beach. Photographer Nik Koenig, USA

Europabad Karlsruhe, Germany

From the start of planning all the way to the finishing touches, we’re your partner of choice when it comes to bringing health-promoting sauna and spa solutions to life. Whatever your wishes are and whatever the spa trend is, together we can make it happen. After all, one thing is for sure: guests will be looking for a healthy lifestyle, more than ever before. And where better to find it than in the unique spa experience you offer? Chalet Anna Maria, Photographer Alex Kaiser, Austria

Kokon Corporate Campus, Liechtenstein

Be inspired, discover your spa vision of the future at

spa business people Gwyneth Paltrow's goop wellness empire debuts first facial at Auberge’s Hawaiian retreat


he spa at Mauna Lani,

ingredients – including vitamin

Auberge Resorts in

C, hyaluronic acid, ceramides

Hawai’i will be the

and peptides – to nourish,

first in the world to offer

smooth, soften and brighten.

a treatment created by

Sanjiv Hulugalle, regional

Gwyneth Paltrow’s wellness

vice president and general

and lifestyle brand goop.

manager of Mauna Lani,

The brand’s new 50-minute

Auberge Resorts Collection,

goop Glow Facial is now

says: “Committed to creating Shutterstock/lev radin

exclusively available at the property’s Auberge Spa and consists of a combination of facial massage, exfoliation and masking. ■■ Gwyneth Paltrow founded goop in 2008

goop already has a presence

unique experiences for modern travellers, Mauna Lani is honoured to deepen our relationship with goop with the introduction of the first-ever goop facial. He adds “We look

at the Hawai’i resort in the

Mauna Lani is honoured to deepen our relationship with goop by introducing the first-ever goop facial

form of a retail boutique. Costing US$265 (€229, £195) per person, the

forward to continuing to create an idyllic destination rooted in Hawaiian culture, attracting those seeking an

signature facial is claimed It starts with a deep

to detoxify and moisturise

skincare and a rosewater

and the skin with nutrients

and pink clay mask from

cleanse and microexfoliation,

adventure and wellness.”

using clinically-tested goop

beauty brand Tammy Fender.

then infuses skin with active


escape filled with exciting

Could Larry Ellison's US$345m Lake Tahoe resort become the next Sensei?


ech billionaire and hotelier, Larry Ellison, has quietly acquired

Lawrence Investments paying paid US$345m to acquire the 422-key resort and its 16-treatment-room spa

the lakefront Hyatt Regency Lake Tahoe Resort in Nevada

Cited as the world's seventh-

be upgraded to include a

through his venture firm,

richest person, Ellison has

Sensei element, as Ellison

Lawrence Investments.

sunk large parts of his fortune

works to roll out the brand.

Shutterstock/ s_bukley

According to the Washoe

into real estate and is owner of

Sensei’s first wellness

County Recorder's Office , the

the premium Sensei wellness

enclave – Sensei Lāna‘i, A Four

deal for the Hyatt was finalised

brand which he co-founded

Seasons Resort – opened

on 3 September, with the

with Nobu and Dr David Agus,

in 2019 on the Hawaiian

company paying US$345m

director of the University of

island of Lāna‘i. Ellison also

(€297.8m, £253.4m) to

South Carolina’s Institute for

recently announced plans

Ellison is cited as the seventh-

acquire the 422-key resort,

Transformative Medicine.

to open a second location

richest person in the world

which has luxury cottages,

Industry insiders told

on his 240-acre estate in

■■ Tech billionaire Larry


a casino and a 20,000sq ft,

Spa Business that longer-

Coachella Valley, California.

16-treatment-room spa.

term, the property could


©Cybertrek Ltd 2021

sBinsider Issue 384

spa business people

spa business insider Contents issue 384 04



Face the music


Global ambitions


World's first health and wellness credit card

■■ Dr Daniel Friedland, referred to fondly by the industry as Dr Danny

Friedland is celebrated as one of the original pioneers who saw value in incorporating wellness into healthcare


authoritative studies that

flowing in from the

evaluate the benefits of

sector after industry

wellness modalities,

icon Dr Daniel Freidland

Friedland also founded

passed away, following

SuperSmartHealth to help

a terminal brain cancer

businesses support their

diagnosis last November.

people to avoid stress and

A trained physician,

Therme Group maps out plans to open thermal wellbeing destinations across the US


Spa Business insights

Leading wellbeing organisations launch research to investigate links between built environments and human wellbeing Four Seasons Napa Valley and spa has launched with a working vineyard and bespoke vinotherapy spa rituals


Supplier news

The latest in products and innovation from HydraFacial, The Spa Collaborative, Starpool, Sunlighten, Hologenix and Gaia Skincare

burnout and help elevate

author, passionate keynote

leaders and teams using

speaker, coach and

evidence-based practice

consultant, Friedland has

drawing on neuroscience

long been celebrated in

and mindfulness practice.

the industry as one of the

In response to news of

original pioneers who saw

Friedland’s passing, the

the value in incorporating

global wellness network

wellness into healthcare.

has championed his

This led him to help realise

dedication to the sector,

the WellnessEvidence.

his pioneering thought

com portal to help people

leadership and his kindness.

find medical evidence for


sBinsider Issue 384

Hard Rock Hotels appointed to operate new Marbella and hotel, including its signature music-centric spa concept

A new credit card – launched by wellness platform Paceline ​​– will link financial benefits to physical health

Wellness industry will keep Danny Friedland's legacy alive ributes have been

Gwyneth Paltrow's goop empire expands into the world of spa and debuts first facial at Hawaiian resort

©Cybertrek Ltd 2021

Sign up to Spa Business insider: Online: Email: Tel: +44 (0)1462 471930 Annual subscriptions: International £114, UK £80 and UK students £42. @spabusinessmag Read Spa Business and Spa Business insider free online:


spa business news OPERATORS

Hard Rock plans Rock Spa for Marbella Hard Rock Hotel Marbella

entertainment brand Hard

will have six dining

Rock Hotels is set to

concepts, as well as a spa

operate a new location

with a pool and gym.

in Marbella, scheduled to open in June 2022. The former Andalucía Plaza

The facility will be characterised by Hard Rock’s Rock Spa wellness concept

hotel complex is undergoing

which puts a musical twist on

an extensive transformation

classic spa treatments such

to convert the site into a

as a sound vibration facial

384-key Hard Rock Hotel.

named Face the Music. Rock

Hard Rock Hotels was

Spas' overall design brief is

approached to operate

also influenced by music and

the Marbella location by a

includes treatment rooms

real estate hospitality joint

inspired by recording studios.

venture between real estate

■■ Rock Spa treatment rooms are inspired by recording studios

Fabio Longo, managing

investment adviser and asset

director at Bain Capital, says:

manager Stoneweg Hospitality

“The hotel has performed

and private investment

well since we acquired it in

firm Bain Capital Credit.

June and its conversion to a

The joint venture

photo: hard rock hotels

Global hospitality and

The hotel's conversion to a Hard Rock Hotel will ensure its continued success

Hard Rock Hotel will ensure

acquired the Marbella

its continued success.”

hotel in June 2021


Fabio Longo

Full agenda released for 2021 Global Wellness Summit The Global Wellness Summit (GWS) has revealed the full agenda for its 15th annual conference taking place both virtually and in person in Boston, Massachusetts, from



■■ The 2021 GWS will mark the event's 15th anniversary

30 November to 3 December. The event’s theme is “A New New

We’ve never gathered so many luminaries from both the medical and wellness worlds Susie Ellis


Era in Health & Wellness” and the

both the medical and wellness worlds

agenda brings together global leaders

– a historic number of brilliant doctors,

from the wellness, medical, public

wellness executives, technologists,

policy and tech worlds to explore the

scientists and startup founders

different future for health and wellness

trailblazing the future of health and

in the wake of the pandemic.

wellness around the world,” comments

“In our 15-year history, we’ve never gathered so many luminaries from

Susie Ellis, GWS chair and CEO. More:

©Cybertrek Ltd 2021

sBinsider Issue 384

spa business news

spa business insider


MEET the team

Chenot unveils Molecular Lab programme technology to analyse gene

Switzerland has announced the

activity and determine

launch of The Chenot Molecular

biological ageing status.

Lab for Optimal Living, a new programme developed to help resolve issues associated

photo: CHENOT

Chenot Palace Weggis in

For email use:

Editorial director

These tests enable

Liz Terry

scientists to analyse the

+44 (0)1462 431385

expression levels of genes

with premature ageing.

associated with silent

The programme is overseen

stress, structural integrity

officer, Dr George Gaitanos who

of connective tissue and

calls it a “natural evolution of the brand’s mission to unlock human potential”. Guests are given blood tests that yield results based

Spa Business editor

inflammation, oxidative

by chief operating and scientific

Katie Barnes +44 (0)1462 471925

hormonal imbalance.

This is the natural evolution of the brand’s mission to unlock human potential

on mRNA-based molecular


Astrid Ros

interventions via supplement

+44 (0)1462 471911

prescriptions and the creation of a lifestyle treatment plan.

George Gaitanos

testing, using epigenetic

Results are then used to prescribe personalised


Head of news

Tom Walker +44 (0)1462 431385

GROWTH Assistant editor Shutterstock/Aleks Gudenko

New Nobu resort to open in 2024 in Saudi Arabia Nobu, the global lifestyle

Megan Whitby +44 (0)1462 471906

Head of digital

Tim Nash +44 (0)1462 471917

brand founded by Robert De Niro, Nobu Matsuhisa ■■ The spa will offer classic Nobu wellness rituals

and Meir Teper, will launch a brand new location

combination of traditional

Restaurant and Residences

and cutting-edge treatments

Al Khobar – in Al Khobar,

– all of which are curated

photo: NOBU

– called Nobu Hotel,

Saudi Arabia, by 2024. Located in the waterfront area of the city, the mixed-

by Nobu to mirror the brand’s core beliefs. Trevor Horwell, chief

use development will be

executive of Nobu Hospitality

home to a 120-key hotel.

says: “We’re delighted to be delivering a truly unique

Guests will also be offered

mixed-use destination

access to a signature Nobu Restaurant, meeting spaces, wellness centre and swimming pool. Nobu’s spa and wellness

We're going to deliver a truly unique mixedused destination

concept typically includes a sBinsider Issue 384

©Cybertrek Ltd 2021

Trevor Horwell

in Saudi Arabia.” The resort will become Nobu's second Saudi location after its Riyadh outpost More:

launches in 2022.

Spa Business insider is published fortnightly by The Leisure Media Company Ltd, PO Box 424, Hitchin, SG5 9GF, UK. The views expressed in this publication are those of the author and do not necessarily represent those of the publisher The Leisure Media Company Ltd. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by means, electronic, mechanical, photocopying, recorded or otherwise, without the prior permission of the copyright holder, Cybertrek Ltd. Printed by Preview Cromatic Ltd. Distributed by Royal Mail Group Ltd and Whistl Ltd in the UK and Total Mail Ltd globally. ©Cybertrek Ltd 2021. ISSN: Print: 1753-3430 Digital: 2397-2408 Subscribe to Spa Business and Spa Business insider at to, email: or call +44 1462 471930.



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spa business news GROWING FOOTPRINT

Therme Group maps out US growth plans Thermal wellbeing

branch to manage its

organisation Therme Group

US expansion plans.

has outlined plans to

Hammond joins Therme

introduce urban wellbeing

after serving for over two

centres to five US cities,

decades as co-founder and

including New York, Los

executive director of Friends

Angeles and Washington, D.C.

of the High Line, where he

In the past two years,

Parker Spa™ Trolley

led the transformation of

Therme has revealed plans

an abandoned elevated

to open locations in Germany,

railway line in Manhattan

the UK and its first resort in

into an iconic urban park.

North America in Toronto.

strategy officer for its

We're thrilled to have Robert join us in bringing Therme to North America

Therme North America

Robert Hanea

The organisation has appointed Robert Hammond as president and chief

Dr Robert Hanea, chair and CEO of Therme, says the organisation is excited to have Hammond and his unique vision on board. More:

Six Senses opens new spa inspired by Turkish culture Six Senses Kocatas Mansions in Istanbul has been upgraded

photo: Six Senses


■■The new spa is complete with authentic hammams

with a brand new 16,145sq ft (1,500sq m) urban spa retreat within a restored 100-year-

setting and constructed in an

steamrooms, two saunas,

old stone house.

eco-friendly manner. It also

an open-plan relaxation

incorporates artefacts from

area and a boutique, along

the existing Six Senses resort

Ottoman palatial collections to

with a Holistic Anti-Ageing

which originally opened in

pay homage to the city’s past.

Center, Pilates studio,

The spa has been added to

2019 within a former mansion

Inspired by Istanbul's iconic

Alchemy Bar and Nail Bar. Treatment highlights

Fully-functional aesthetics workstation that neatly houses: Silhouet-Tone® steamer Daylight Lamps® full-spectrum mag lamp tempered glass work surface

owned by and named after

historical imperial Sultan

Ottoman Minister of Justice

Ahmed Mosque, the spa’s five

include authentic hammam

Necmettin Molla Kocata,

treatment rooms have been

experiences, administered

soft close drawers

owner of Kocata Water.

completed with blue-tiled walls

by local hammam experts.

surge-protected power strip

Elevated above the resort

to celebrate Turkish culture,

In Q1 2022, the spa will

and blending into the natural

enhanced with red line details

also gain an infinity pool,

greenery, the new spa has

to give an authentic finish.

a juice bar and additional

been realised using natural

The new facility encom-

materials from the original

passes three hammams, two

sBinsider Issue 384

©Cybertrek Ltd 2021

soft rolling casters

fitness facilities. More:

spa business news INNOVATION

Paceline unveils health and wellness credit card A new credit card – launched

activity will also need to make

by wellness platform

their minimum payment each

Paceline –​​ will link financial

statement cycle – and spend

benefits to physical health.

US$500 each statement cycle for 24 months.

by Evolve Bank and Trust,

Joel Lieginger, CEO and

ties credit card rewards to

founder of Paceline, said:

workouts and activities which

"Rewards programmes

are tracked via Apple Watch.

are essential loyalty

Created in collaboration with Apple, the programme

drivers for credit cards. “Our focus is on building

will see cardholders first

a rewards programme driven

being reimbursed for their

by physical activity and

purchase of an Apple Watch.

prioritises the cardholder's

Paceline members who then achieve 150 minutes

■■ The card is designed improve preventative health in society

physical and financial health. “By tying financial incentive

of physical activity each

to achievable activity goals,

week can redeem a reward

we have the opportunity to

from over 500 health-

not only dramatically improve

focused lifestyle brands.

the health of individuals, but

To qualify, cardholders who

Shutterstock/Dean Drobot

The Paceline Card, issued

Our focus is on building a rewards programme driven by physical activity

also the nature of preventive

hit their weekly activity streak

health in our society.”

of 150 minutes of physical


Joel Lieginger


Soneva Fushi resort in the Maldives has unveiled a "world-first" dining experience, which will take guests high among the treetops. Called Flying Sauces, the new eating

photo: Soneva Fushi

Soneva Fushi reveals fine-dining zipline experience

■■ Diners will sit at a platform among the treetops

option will offer guests the opportunity

A first-of-its-kind concept, Flying Sauces is set to become a true bucket list experience

to combine culinary excellence

menu in an open treetop kitchen,

with views across the resort.

paired with a selection of the finest

Guest will embark and soar along a 200m (656ft) zipline, before reaching

The experience will be available to

a specially constructed dining platform,

book for breakfast, high tea and dinner,

suspended 12m (40ft) in the air.

with dishes inspired by fresh ingredients

Once at the platform, visitors will


wines from Soneva Fushi's cellars.

from the resort's gardens – accompanied

sit down and the resort's chef, Rasal

by local sustainably-caught seafood.

Jayawardene, will prepare a seasonal


©Cybertrek Ltd 2021

sBinsider Issue 384

Spa Guerlain, The Woodward Geneva


Photo Credit: Claire Cocano

Spa Business insights

Environmental impact Leading wellbeing organisations launch research to investigate links between built environments and human wellbeing


nterest in how built environments can affect our health and wellbeing has become a major topic of discussion globally, especially as lockdown has seen people spending increasingly more time indoors. As a result, wellness architecture has

grown into a major trend in the global spa and wellness industry.

Action plan To further this field’s progress, two leading wellness organisations recently kicked off separate initiatives to investigate how wellness design and architecture can improve human health, wellbeing and performance. Thermal wellbeing resort operator Therme Group and COGITO – the epistemology research centre at the university of Glasgow, uK – were the

Lab studies will explore how indoor air pollution affects the body and mind


■■ Future Well Living

first to announce their Dimensions of Wellbeing project which will run over the next five years. The organisations wish to develop a novel, multidimensional theory of wellbeing, grounded in both philosophical and psychological research.

The pandemic has helped wellness architecture grow into a major trend in the global spa and wellness industry 12 26

Part of this will involve cutting-edge research into environmental psychology to investigate how wellbeing can be generated in the built environment through factors including room shapes, seating arrangements and light. ©Cybertrek Ltd ©Cybertrek 2021 Ltd sBinsider 2021 Issue 384

■■ Delos' new Well Living Lab based in Beijing


Findings could uncover best practices behind creating environments built to enhance human health and wellbeing enhance the customer experience at its facilities across the world. Meanwhile, wellness real estate firm

wellbeing of individuals as they live and work within human-made structures. since its launch, the WLL has made the following discoveries:

Delos, the company behind the Well

■ Access to daylight and views in an

Living Lab (WLL), has also expanded its

office improve cognitive performance

reach in the field of wellness design by

and satisfaction.

launching its first international outpost

■ sound, light and temperature affect

in Beijing.

employees in an office environment.

The WLL is a controlled and simulated

■■ Office lighting impacts cognitive


Therme will use the findings to

indoor environment that mimics office

performance and sleep.

environments and residential living

Future studies will explore how indoor

spaces with a view to researching how

air pollution affects the body and

they impact our health.

mind and whether relaxation spaces

■■ Future studies will investigate how

incorporating elements of nature can

pollution affects the body and mind

The new site in Asia has been designed by superimpose Architecture and its

help reduce burnout in healthcare

goal is to further the studies already


conducted at the original WLL which

Findings from both Therme and

Delos launched in collaboration with the

WLL’s initiatives have the potential to

Mayo Clinic in Minnesota, usA, in 2014.

inform future spa design and operation

The lab team researches, develops and

as they uncover best practices behind

tests both new and existing innovations

creating environments built to enhance

designed to improve the health and

human health and wellbeing. ●

sBinsider Issue 384Issue ©Cybertrek 384 Ltd ©Cybertrek 2021 Ltd 2021

CLICK HERE to hear about the latest technology innovations being used to create healthy environments from Gloria Caulfield, executive director of Florida’s Lake Nona wellness community"

27 13

Spa Business insights ■■ Spa Talisa has been designed as a homage to Calistoga’s 150-year history as a holistic wellness destination.


Vinotherapy vacation Four Seasons Napa Valley and spa has launched with a working vineyard and bespoke vinotherapy spa rituals


our seasons has opened a new

water’ and was chosen as a homage

and wellness – in all aspects of spa and

resort and spa in California’s

to Calistoga’s 150-year history as a

wellness programming.

Napa Valley, complete with a

holistic spa and wellness destination.

working winery and vineyard.

Natalie Posner has been appointed spa

“I truly want spa Talisa to feel like a home away from home for everyone.”

Designed by Napa’s own erin

director at the resort after 15 years of

Martin, the 85-key Four seasons

industry experience, including a previous

Wellness facilities

Napa Valley in Calistoga has

role as assistant spa director at the

An outdoor relaxation terrace

been conceived with a bespoke spa

largest Four seasons spa in the us, the

anchors the spa, encompassing a

concept called spa Talisa.

Four seasons Hotel Westlake Village.

garden overlooking the vineyards

Posner told Spa Business: “Our vision

Local inspiration

for spa Talisa is to marry modern science

The 13,050sq ft spa Talisa is inspired

with ancient healing traditions to ensure

by a Native American term for ‘beautiful

a focus on the three W’s; wine, wisdom

14 28

and Palisades Mountains, a sunken whirlpool and sunning benches. Patios with steam decks are also provided for a Native-inspired steam ©Cybertrek Ltd ©Cybertrek 2021 Ltd sBinsider 2021 Issue 384

■■ Four Seasons Napa Valley will be upgraded with luxury Four Seasons Private Retreats in early 2022


experience authentic to Calistoga, plus a

€434, £372) has been curated as an

mud and sun bay for drawing toxins from

invigorating yet restorative experience. It

the body with mineral-rich volcanic ash.

features a full-body thermal mud mask

Curry spa Consulting helped realise the eight-treatment-room spa. spa treatments and services incorporate grape seeds and olive oil produced on-property as well as products from Italian spa and skincare brand seed to skin and Napa-based boutique skincare brand LIV + GRACe sKINCARe. spa Talisa’s signature 100-minute Brave spirit Body Ritual (us$500, sBinsider Issue 384Issue ©Cybertrek 384 Ltd ©Cybertrek 2021 Ltd 2021

Our vision is to marry modern science with ancient healing traditions to ensure a focus on the three W’s; wine, wisdom and wellness

using Calistoga’s mineral-rich mud, a grounding foot soak, a marine algae and salt scrub, a body and craniosacral massage and an aromatherapy aura cleansing ritual. To round out the experience, guests can visit the on-site elusa Winery in partnership with Calistoga resident and world-renowned winemaker Thomas Rivers Brown.●

29 15

wellness concept


For the latest supplier news and company information, visit

Suppliers tell Spa Business insider about their latest product, design and technology launches


■■ Spa guests can purchase single treatments or programmes including up to 12 HydraFacial treatments to achieve long-term skin health goals

HydraFacial announces partnership with ESPA Life at Corinthia London


uxury UK hotel Corinthia

serums. Suitable for all skin

– it truly highlights the

London has upgraded

types and ages, the treatment

versatility of our brand.

the treatment menu at

has been created to deliver

“Having a dedicated

its flagship ESPA Life spa

long-term skin health to the

space away from the main

with new rituals provided by

face, body and scalp.

spa operation provides an

advanced aesthetic technology company HydraFacial.

At ESPA Life at Corinthia,

opportunity to attract time-

therapists will tailor every stage

poor guests who are looking

of HydraFacial to guests’ skin

for instant results but

floor 3,300sq m spa can now

needs, combining a range of

still want indulgence, with

Spa guests visiting the fouraccess HydraFacial treatments

modalities and personalisation

signature services starting

■■ Zoe Graham, HydraFacial’s

underpinned by a patented

options ranging from serum

at just 30 minutes.

corporate accounts manager

Vortex-Fusion delivery system to

choice to peel strength.

cleanse, exfoliate, extract and hydrate skin in just three steps.

“HydraFacial services will also easily transfer into the

corporate accounts manager,

main treatment area, further

said: “We’re delighted

extending the personalised

dead skin cells and extracts

to be in partnership with

offering to day spa guests.”

impurities, while simultaneously

Corinthia London, particularly

bathing the skin with cleansing,

in a time where consumer

hydrating and moisturising

behaviour is rapidly changing

The technology removes

sBinsider Issue 384

Zoe Graham, HydraFacial’s

©Cybertrek Ltd 2021

More on


The Spa Collaborative launches Spa Strategy Success Mapper


pa business development company The Spa Collaborative has launched

a service called The Spa Strategy Success Mapper.

Shutterstock/Tom Wang


■■ The programme assesses marketing, financial and experience goals

The programme examines

■■ Lauren Moloney, The Spa Collaborative CEO and founder

marketing, finance and

data analysis, comprehensive

Review; Onsite collaboration

guest experience goals to

operational and business

session; and Deliverables.

deliver a vision-oriented,

review, budget review,

objective-led roadmap.

development of annual business

launch, The Spa Collaborative

objectives and success

also offers a free Executive

measurements and metrics.

Business Objective Roadmap

“The programme has been developed for hotel spas that need to come out of lockdowns

In addition to the new

Costing £8,250 + VAT

with five steps to lay out 2022

focussing on commercial and

(€9,768, US$11,371), The Spa

core business objectives and

financial recovery,” explains

Collaborative has condensed

tactics to achieve them.

Lauren Moloney, The Spa

the experience into a two-

Collaborative CEO and founder.

week course split into three

The programme includes

More on

categories; Discovery and

Starpool's Wellness Coach helps support psycho-physical wellbeing


talian wellness supplier Starpool has created a new wellness entertainment

system called Wellness Coach to help boost guests' wellbeing journeys both in spas and hotels. The new product consists of a 10” interactive tablet mounted photo: Cesare Medri

on a stand, paired with either a speaker or headphones. The tablet offers guests access to three categories of soothing wellbeing

■■ Riccardo Turri, CEO of Starpool

content; guided meditation programmes – tailored to a

Coach into spa relaxation

oases where time slows

specific wellbeing goal; audio-

rooms, hotel rooms, private

down,” said Riccardo Turri,

matte-black varnish and offers

guided breathing exercises of

homes and even into the spa

Starpool CEO. “We’re proud to

programmes in English, French,

varying difficulty; and a range

treatment room – before, during

present Wellness Coach as an

German, Spanish and Italian,

of relaxing music incorporating

or after the ritual – to level

innovative solution to make

lasting 10 minutes or more.

soothing sounds of nature.

up the sensory experience.

wellness more accessible

Starpool recommends

“In a world that always

incorporating the Wellness


spins fast, we create wellness

and effective in different situations in daily life.”

The product is finished with a

More on

©Cybertrek Ltd 2021

sBinsider Issue 384

SUPPLIER NEWS Sunlighten Saunas and Hologenix create sauna accessories


nfrared saunas and portable

maximising their time and

light therapies supplier

making the most of their

Sunlighten Saunas has

investment,” says Aaron Zack,

teamed up with Hologenix –

Sunlighten co-founder and CEO.

“Our Celliant-infused fabric

the creator of Celliant infrared responsive textiles – to enhance

works with the sauna's heat

the sauna experience.

and the body's natural energy

Sunlighten is introducing

to refuel the body. As soon as I

luxury cotton accessories

read about Celliant technology,

infused with Celliant to amplify

I knew it was perfect for our

the benefits of infrared sauna.

saunas and accessories.”

Its new Sauna Linen Collection

Hologenix co-founder and

consists of a Celliant/

CEO Seth Casden adds: “This

cotton hand towel, bath

is a natural partnership for us.

towel, robe and body wrap.

Sunlighten infrared saunas also keeps the user dry while

and our Celliant infrared

responsive textile consisting

Celliant is an infrared

converts and reflects body

The fabric captures,

helping to foster faster recovery,

performance technology

of a blend of natural minerals

heat as infrared energy and

more restorative sleep and

working in tandem to maximise

infused into yarn.

is clinically proven to improve

stronger physical performance.

health and wellness.”

The material is used by

local circulation and cell

“These luxurious accessories

performance-, recovery-

oxygenation and help regulate

appeal to sauna customers

and sleep-wear brands.

body temperature. The fabric

who place a high value on

More on

Gaia Skincare unveils new Strengthening Oil and ritual


aia Skincare has curated the Gaia Affinity Experience for anyone living with mild

or long-term health concerns, photo: Gaia Skincare

such as cancer, Parkinson’s, psoriasis, anxiety or burns. The CIBTAC-accredited treatment lasts between 40-, 60- or 90-minutes and comprises a foot ritual and ■■ Diane Nettleton, founder

a tailored full body massage,

of Gaia Skincare

as well as homecare advice. To enrich the treatment,

Prior to each ritual, therapists

those who are experiencing

conduct a consultation

emotional distress and

Gaia has launched an immune-

to adapt the experience

physical discomfort.

boosting Strengthening Body

based on guests’ personal

Oil infused with essential

needs and preferences.

oils of black pepper and

sBinsider Issue 384

■■  The Strengthening Oil is showcased during the Affinity Experience

“Everyone who visits a spa

ginger to relieve aching

wants to take care of their

muscles, rosemary to support

wellbeing,” explains Diane

immunity and ylang-ylang

Nettleton, founder of Gaia.

for nurturing positivity.

“None need it more so than

©Cybertrek Ltd 2021

"It’s about focusing on wellness, rather than illness, and providing a safe space to escape to,” she said.

More on



Time ouT

Answering a growing demand for non-invasive, anti-ageing skin care, Comfort Zone is relaunching its Sublime Skin line with a new filler-like natural formula that reverses cellular degeneration


omfort Zone Sublime Skin, originally launched in 2015, has been completely reformulated and improved by scientists at the Davines Village Scientific Garden and Laboratory in Parma, Italy. Dr Maria Bucci, a dermatologist, PhD in Plastic and Aesthetic Dermatology and longstanding member of Comfort Zone’s Scientific Committee, worked with the company on the creation of the original Sublime Skin products and facials and has collaborated again with the R&D team on the new reformulation. The range, which is available both in spas and online, benefits from the company’s latest research into senescence and skin regeneration and its new proprietary Archi-Lift technology that Bucci says “promotes the creation of collagen while producing a ‘natural filler’ effect and reducing the causes of wrinkles and loss of tone at a cellular level”. As she explains: “The Sublime Skin line acts on several levels – it can counteract cellular senescence by giving cellular protection from premature ageing, thanks to new generation peptides, while the presence of Hyaluronic acid and active ingredients stimulate the production of collagen and elastin, helping regain the skin turgor that gives the face a younger appearance.

Sustainability is a high priority for Comfort Zone. Left - owner Dr Davide Bollati

50 issue 3 2021


©Cybertrek Ltd 2021

sBinsider Issue 384

photo credit: giuseppe triscari

photo: comfort zone photo: comfort zone

The research To create the reformulation, the team focused on finding a treatment for the cellular degeneration – or senescence – that occurs as we age. This is caused by the presence of inflammatory substances and the lack of cell replication which affects the three basic components of our skin’s architecture: water, proteins and lipids. This process leads to a weakening of the structure of the face which the Comfort Zone team has named ‘Degener-Aging’, as it gives rise to the appearance of wrinkles and loss of tone and definition in the face, meaning it no longer has clear contours. Bucci explains:“ When cells become senescent, studies have shown that they release harmful substances which contaminate neighbouring cells, accelerating ageing in all skin layers.”

Age-defying active ingredients Bucci says Sublime Skin, with its Archi-Lift technology, is a natural alternative to aesthetic injections, fillers and Botox, thanks to a unique synergy of high-tech and botanical ingredients. These include the innovative Acetyl Hexapeptide-8, which inhibits muscle

sBinsider Issue 384

©Cybertrek Ltd 2021

Comfort Zone has reformulated its Sublime Skin anti-ageing range

Sublime Skin – in-spa and at home Professional Double Peel Method - Professional facials from Sublime Skin include new customisable solutions: Glow Peel, specific for radiance, and Super Peel with a Peel Booster followed by Delicate peel (25% acids) or Age Peel (38.5% acids) according to specific needs. They are also ideal before the Pro-Lift Facial which includes a peel-off mask and Kobido massage to deliver exceptional firmness and volume.

photo credit: giuseppe triscari

Sublime Skin’s new Archi-Lift technology promotes the creation of collagen while producing a ‘natural filler’ effect – Dr Maria Bucci

The Rejuvenating Home Care When it comes to retailing, the Intensive Serum – with Hexapeptide-8 and Achillea Millefolium to correct wrinkles and expression lines – and the Replumping Cream are recommended daily along with the Micropeel Lotion for delicate daily micro-exfoliation. As for special at-home spa care, the range offers Double Exfoliation Pads to intensively correct loss of radiance and photo-ageing, the Lift and Firm Ampoules with epidermal growth factors and peptides increasing firmness after just one application. The rejuvenating Eye Cream is suggested daily, while the Eye Patch with peptides and Hesperidin are for an immediate SOS correction of puffiness and signs of fatigue. issue 3 2021 51



photo: comfort zone

All botanicals are cultivated through regenerative agriculture

contractions to immediately reduce wrinkles and expression lines, and counteracts cell degeneration by reducing the presence of inflammatory molecules by more than 55 per cent. It also features extracts of Achillea Millefolium, which has been proven to stimulate collagen production by more than 35 per cent. The beneficial effects of using Achillea Millefolium were observed during experiments at the open-air laboratory at the Davines Village when – during testing under 24 and 48-hour stress conditions – Achillea Millefoliumtreated cells showed an increase in collagen synthesis and a decrease in the secretion of the enzymes that destroy collagen.

Proof of concept To prove the efficacy of the new Sublime Skin line, Comfort Zone tested out the ‘hero’ product – Sublime Skin Intensive Serum – on more than 100 women across the world. Results showed a 25 per cent reduction in wrinkles, a perceived rejuvenated look and improvements in the skin’s elasticity after 28 days of use. Comfort Zone’s marketing director, Luisa Poisa, believes the company has reached an important milestone, due to its research into the cause and effect of cellular senescence. “The creation of Archi-Lift and the relaunch of Sublime Skin has raised the profile of 52 issue 3 2021 22

The creation of Archi-Lift and the relaunch of Sublime Skin has raised the profile of Comfort Zone within the international anti-ageing market Luisa Poisa, Comfort Zone Comfort Zone within the international anti-ageing market,” she commented.

Clean and carbon-neutral In line with Comfort Zone’s long-term sustainability mission, Sublime Skin products are clean and vegan, with up to 99 per cent natural ingredients and a natural fresh fragrance. More specifically, they are all free from silicones, parabens, animal derivatives, artificial colourants and do not contain acrylates and PEGs. Product packaging is easily recyclable and carbon offset through the Davines Group’s proprietary reforestation and social development project, Ethio Trees []. Furthermore, the serum comes in a refillable version and the glass vases have been re-engineered to be lighter and have a lower carbon footprint. More: ©Cybertrek Ltd 2021

sBinsider Issue 384

spa business insider

WEB ADDRESS BOOK Connect with spa organisations from around the world. We welcome your entries – write to Asia-Pacific Spa & Wellness Coalition (APSWC) ■■

Association of Malaysian Spas (AMSPA) ■■

Bali Spa and Wellness Association ■■

Brazilian Spas Association ■■

Bulgarian Union for Balneology and Spa Tourism (BUBSPA) ■■

Association of Spas of the Czech Republic ■■

Estonian Spa Association ■■

European Historic Thermal Towns Association ■■

European Spas Association ■■

Federation of Holistic Therapists (FHT) ■■

Romanian Spa Organization



Global Wellness Institute (GWI)

Salt Therapy Association



Green Spa Network (GSN)

Serbian Spas & Resorts Association



Hungarian Baths Association

South African Spa Association



Hydrothermal Spa Forum

Spanish National Spa Association



The Iceland Spa Association

Spa and Wellness Association of Africa (SWAA)


The International Medical Spa Association ■■

International Sauna Association ■■

International Spa Association (ISPA) ■■

Irish Spa Association ■■

Japan Spa Association ■■

Leading Spas of Canada ■■


Spa Association of India ■■

Spa Industry Association ■■

Spa & Wellness International Council ■■

The Sustainable Spa Association (SSA) ■■

Taiwan Spa Association ■■

Thai Spa Association ■■

FEMTEC (the World Federation of Hydrotherapy and Climatotherapy)

National Guild of Spa Experts Russia

The UK Spa Association




French Spa Association (SPA-A)

Portuguese Spas Association

Ukrainian SPA Association




©Cybertrek Ltd 2021



German Spas Association

sBinsider Issue 384

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