LIVING EARTH CRAFTS PROMOTION
LIVING EARTH CRAFTS Brian Paris, spa designer and VP of sales for Living Earth Crafts, explains how the company is helping spa operators become more efficient with space-saving but stylish spa equipment and accessories As a leading spa equipment manufacturer, what problems does Living Earth Crafts seek to solve for operators? One of the most frustrating aspects for operators is all the various components that have to be integrated into the treatments room, which are often already very challenged for space. So facilities end up with a room full of separate pieces of equipment and storage that don’t have any cohesiveness about them. For example, stone warmers and hot towel warmers have traditionally been large unsightly units, often made from white plastic, that don’t fit into the kind of spa design that we’ve seen trending in recent years. Simply making them in a different colour doesn’t really work, as they still stand out in a room, and often have to be right in the middle of the floor. They tend to have a look and a style that’s generations older.
The stylish new warming drawer slides seamlessly under the massage table and has a number of uses
90 spabusiness.com issue 4 2015
What’s the solution? Eliminating the clutter and increasing functionality are two key aspects that we’ve been focused on at Living Earth Crafts. A crowded treatment room is something that really takes away from the experience element of the spa. A few years ago I started to study the trends happening in the home kitchen industry with all the clean lines and Paris has experience in both design and operations integrated cabinetry, and saw that I could create the same kind of integration with a massage table, Sustainability is one with external components that slotted of our core missions seamlessly in or underneath. Tell us about your new launches? We’ve just launched an integrated hot warming drawer that can be used for hot towels or stones, or to warm spa linens. It’s a handcrafted warmer that looks beautifully modern, and slides seamlessly under any of our massage tables. We were not able to find an acceptable unit that existed for a spa’s needs, so we
set out to build a custom-created system. It has a complete digital control system, with temperature presets so there’s no worry about scalding anyone. There’s no more dings or ticking timers, as we’ve included a built-in digital timer for 2, 4, 6 or 10 hours with automatic cut off. The multi-functional drawer is also available as a retrofit for any massage table. Currently, our drawer is able to mount in the side or fit at either end of a table. Its multiple heat settings are pre-adjusted for working with hot towels, a medium setting for stones, and a low setting for warming linens and robes. Our other product is targeted specifically at the smaller spas and chains, many of which opt for the pedestal or scissor-lift tables, because they are more economical and create more floor space than traditional cabinet tables. With these tables, traditionally therapists have had to use a bolster but there is no easy or convenient location to store them or keep them easily at hand.
Spa Business is the magazine and online community for decision-makers in the global spa and wellness industry