Passive to active: spa gets sporty Spas offering strenuous activity have traditionally been in the minority, but a new generation of active spa and wellness fans is pushing the industry in ever more sporty directions, creating great synergies with everything from diving to surfing
n the 2015 edition of Spa Business magazine’s annual spa and wellness
We find our tribe through
trends report – Spa Foresight™ – we
our leisure time choices and
highlighted spa and sport as being
there’s a new sporty tribe
an exciting growth area for the industry. The majority of spas have traditionally
which wants spa coupled with
focused on offering passive experiences,
prevention and adventure
with only destination spas programming in active pursuits, such as hiking, but we expect this to change rapidly over the next decade as millennials come on stream as spa consumers.
The Boarettos say the water is 30 per cent more powerful
They’re demanding more participatory activities and
than cortisone and highly efficient as an anti-inflammatory,
spas will have the opportunity to engage with this new
for soothing muscles and regulating hormones and it’s
generation by making their offer more active.
already attracting new custom to the spa and hotel.
Over the next year, we’ll be bringing you a series of
Other operators are finding new ways of combining
case studies illustrating how synergies between spa and
spa and sport too. Over in the east of Bali, industry
sport are being optimised to deliver a wide range of new
veteran, Tony de Leede – who has Australia’s Gwinganna
spa and wellness experiences, in areas from spa and dive
Health Retreat in his portfolio – is creating a wellness
to spa and surf and everything in between.
business around his Komune surf resort.
In this edition of Spa Business, we visit the first of
De Leede and his partners have just opened The Health
these – The Deep Joy, otherwise known as Y-40 – a new
Hub at Komune, a holistic centre with everything from an
and incredible 40m-deep thermal dive pool at the Hotel
organic garden, juice bar and healthy menus to a beautiful
Terme Millepini near Padova in Italy (p96).
yoga pavilion, gym, infinity pool and spa. He says the
Y40 is the brainchild of owner Emanuele Boaretto, who
synergies between surfing and wellness are creating
first had the idea in the 1980s when he was studying
strong demand for the new services and we’ll be reporting
architecture. The concept incubated for 30 years until the
more fully on the spa & surf trend, and Komune, in 2016.
Boarettos – searching for a new USP to give the hotel and
We find our tribe through our leisure time choices and
spa something unique and spectacular to offer customers
there’s a new tribe emerging which wants spa coupled
– decided to push ahead with their audacious plan.
with prevention, wellness, sport and adventure – it wants
The result is the world’s deepest thermal pool – a spectacular facility designed for people of all abilities
experiences which are purposeful as well as indulgent. The question is, what will you do for them?
and which enables guests to have a more active way of experiencing the healing properties of the local water. contact us: web:
Spa Business magazine, spabusiness.com
Liz Terry, editor @elizterry
+44 1462 431385
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Spa Business is the magazine and online community for decision-makers in the global spa and wellness industry