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editor’s letter

Passive to active: spa gets sporty Spas offering strenuous activity have traditionally been in the minority, but a new generation of active spa and wellness fans is pushing the industry in ever more sporty directions, creating great synergies with everything from diving to surfing

I

n the 2015 edition of Spa Business magazine’s annual spa and wellness

We find our tribe through

trends report – Spa Foresight™ – we

our leisure time choices and

highlighted spa and sport as being

there’s a new sporty tribe

an exciting growth area for the industry. The majority of spas have traditionally

which wants spa coupled with

focused on offering passive experiences,

prevention and adventure

with only destination spas programming in active pursuits, such as hiking, but we expect this to change rapidly over the next decade as millennials come on stream as spa consumers.

The Boarettos say the water is 30 per cent more powerful

They’re demanding more participatory activities and

than cortisone and highly efficient as an anti-inflammatory,

spas will have the opportunity to engage with this new

for soothing muscles and regulating hormones and it’s

generation by making their offer more active.

already attracting new custom to the spa and hotel.

Over the next year, we’ll be bringing you a series of

Other operators are finding new ways of combining

case studies illustrating how synergies between spa and

spa and sport too. Over in the east of Bali, industry

sport are being optimised to deliver a wide range of new

veteran, Tony de Leede – who has Australia’s Gwinganna

spa and wellness experiences, in areas from spa and dive

Health Retreat in his portfolio – is creating a wellness

to spa and surf and everything in between.

business around his Komune surf resort.

In this edition of Spa Business, we visit the first of

De Leede and his partners have just opened The Health

these – The Deep Joy, otherwise known as Y-40 – a new

Hub at Komune, a holistic centre with everything from an

and incredible 40m-deep thermal dive pool at the Hotel

organic garden, juice bar and healthy menus to a beautiful

Terme Millepini near Padova in Italy (p96).

yoga pavilion, gym, infinity pool and spa. He says the

Y40 is the brainchild of owner Emanuele Boaretto, who

synergies between surfing and wellness are creating

first had the idea in the 1980s when he was studying

strong demand for the new services and we’ll be reporting

architecture. The concept incubated for 30 years until the

more fully on the spa & surf trend, and Komune, in 2016.

Boarettos – searching for a new USP to give the hotel and

We find our tribe through our leisure time choices and

spa something unique and spectacular to offer customers

there’s a new tribe emerging which wants spa coupled

– decided to push ahead with their audacious plan.

with prevention, wellness, sport and adventure – it wants

The result is the world’s deepest thermal pool – a spectacular facility designed for people of all abilities

experiences which are purposeful as well as indulgent. The question is, what will you do for them?

and which enables guests to have a more active way of experiencing the healing properties of the local water. contact us: web:

Spa Business magazine, spabusiness.com

www.spabusiness.com

twitter:

tel:

@spabusinessmag

Liz Terry, editor @elizterry

+44 1462 431385

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email:

theteam@spabusiness.com

Facebook.com/spabusiness ©CYBERTREK 2015

spabusiness.com issue 4 2015 7

Profile for Leisure Media

Spa Business Issue 4 2015 Digital Edition  

Spa Business is the magazine and online community for decision-makers in the global spa and wellness industry

Spa Business Issue 4 2015 Digital Edition  

Spa Business is the magazine and online community for decision-makers in the global spa and wellness industry

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