Spa Business issue 3 2021

Page 16


Look out for our special report on La Samaritaine in Spa Business Q4

by Megan Whitby, assistant editor


n the heart of the French capital, bordering the Seine, the iconic Parisian department store La Samaritaine reopened its doors recently after a prestigious ceremony hosted by French President Emmanuel Macron. Luxury goods conglomerate LVMH (Moët Hennessy Louis Vuitton) owns the site and has poured nearly €500m (US$587.5m, £425.6m) into the project during a 15-year overhaul. Situated between the Louvre and Notre-Dame, the building was built in 1870 and features a mixture of Art Nouveau and Art Deco styles. La


LVMH unveils two spas in its overhaul of iconic Parisian department store


The store now boasts Europe’s largest beauty floor

La Samaritaine’s renovated interiors blend Art Nouveau with Art Deco style 16

Samaritaine has since reopened as a DFS-operated luxury department store, offices and social housing units along with a decadent five-star hotel – operated by LVMH’s hotel brand, Cheval Blanc. The 72-key Cheval Blanc Paris is home to a Dior Spa (another LVMH subsidiary) boasting six treatment rooms, each with a unique design influence and finish. Designed by Peter Marino, the spa is inspired by the spirit of a Parisian apartment and includes a swimming pool encrusted with waves of handcrafted mosaics. However, the jewel in La Samaritaine’s crown is its vast beauty wing – claimed to be Europe’s largest beauty floor in a department store – which is home to the new Spa Cinq Mondes à la Samaritaine. Founded in 2001 by Jean-Louis Poiroux and Nathalie Bouchon-Poiroux, Cinq Mondes is a premium French skincare and spa brand found in 35 countries with a philosophy rooted in the duo’s shared passion for innovative, sustainable formulations and traditional medicines.