See p66 to read about the trend for spa models based on touchless, automated experiences
Touchdown The coronavirus has sparked much interest in spa services which minimise human contact. Megan Whitby takes a look at the innovations which could add a much-needed boost to treatment menus PHOTOS: STARPOOL
t’s great to see spas starting to reopen following COVID-19 lockdowns. However, the majority of facilities will be offering a pared-down menu and some guests may be keen to return, but uncomfortable with high-touch therapies. Experts suggest that now is the time to explore new innovations and Spa Business predicts that as trade picks up once more, many owners will be looking at ‘touchless experiences’ – services which require less labour, minimise guest’s exposure to other people and which could add a real point of difference. They typically require a big up-front investment, but providers say there’s potential to increase profit margins in the long-run. Although the role of therapists in a spa could never be replaced or over-exaggerated, touchless experiences are piquing people’s interest and we’ve rounded up some of the different types of equipment on offer.
STARPOOL: Zerobody ●● Italian wellness supplier Starpool
offers Zerobody – a multi-purpose dry floatation bed which guests can customise with chromotherapy, a lumbar massage and mindfulness experience via a touchscreen tablet. ●● The touchless treatment typically lasts 20-30 minutes and is claimed to ease muscle and joint pain, decrease stress, improve circulation and encourage relaxation. ●● Starpool recommends charging a rate of €1 per minute for treatments. ●● Zerobody is designed with an eco-leather outfit suitable for
deep cleaning and all disinfectant strengths. Added hygiene measures include disposable hygiene sheets for the bed and supplied headphones to be changed between treatments. Combined with preparation, cleaning time adds 15 minutes to treatments. ●● If a spa opened for nine hours, Starpool believes 12 treatments could be sold daily and could be packaged with sauna or cryotherapy sessions. ●● Cost: €15,000 (US$17,155, £13,694) to €22,000 (US$25,165, £20,082).
Starpool’s Zerobody floatation can be customised with a lumbar massage and chromatherapy 70 spabusiness.com issue 3 2020