Opened 18 months ago, South Lodge Spa is already a big name in the UK industry
Its focus on memberships and attracting locals will stand it in good stead
SOUTH LODGE HOTEL The owners of the renowned Pennyhill Park, UK – where the spa turns over more than £5m (US$6.3m, €5.5m) a year – unveiled a purpose-built, £14m (US$17.6, €15.4m) spa at its sister property in the picturesque South Downs in March 2019. Designers Sparcstudio were strongly influenced by nature when creating the 44,000sq ft, two-storey Spa at South Lodge (see SB19/2). The building itself has a curved, grass-covered roof in a nod to the sweeping South Downs (viewed by expansive floor to ceiling windows), it boasts the country’s first heated natural swim pond filtered by reeds and uses eco-energy such as bio-mass boilers. A year in and business – just before coronavirus – was thriving. The spa had amassed 6,789 hours of treatments and it purposefully targets local customers with a tiered membership starting at £2,000 (US$2,510, €2,194) a year, a stylish yet high-functioning gym that looks more like a living room, 70-seat Mediterranean restaurant serving delicious healthy food, as well as a beauty bar which all offer competitively priced services. The 14 treatment room facility also serves guests at the 85-bed hotel. The spa uses its own products for treatments, as well as Omorovicza, a range made from thermal waters and mud from Budapest. Helo UK and Spa4 are among the equipment suppliers.
spabusiness.com issue 3 2020 55