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Mountain THER APY

Ancient healing waters, a spectacular setting and a highly skilled team have helped Grand Resort Bad Ragaz become a leading spa in Europe. With a new CEO at the helm, will there be a change of direction or more of the same? Patrick Vogler talks to Kath Hudson


ased in the heart of the Alpine region of Heidiland, Grand Resort Bad Ragaz has the setting we all imagine when we think of Switzerland: mountains, superb scenery, ideal terrain for outdoor activities, it’s a wine region and even has its own healing waters – all within an hour of Zurich. Taking advantage of this sublime setting, the original hotel, the Grand Hotel Quellenhof, celebrates its 150th anniversary next year. Since opening, a history of continued investment has led to the resort, and its reputation, growing to offer something for everyone. Currently there four hotels, seven restaurants, a café and a sushi takeaway, a casino and two golf courses. The two separate spas include Thermal Spa and the famous Tamina Therme public thermal baths with its “precious healing

It’s time to acquire newer, younger guests, so we are realising projects with this in mind 88 issue 3 2018

CEO Patrick Vogler

waters”. There’s also an on-site Medical Health Center with 30-plus doctors focusing on everything from sports injuries and nutrition to fertility and mental health. CEO Patrick Vogler, says that each part of the resort is viewed as an independent profit centre. Although this has not always been the case, each of the businesses are currently firing on all cylinders. Occupancy is 65 per cent and the resort has a loyal following: some of its guests have been coming for more than 50 years. While keen to look after these customers, Vogler also has attracting new audiences as one of his key aims. He says: “We have many loyal guests who’ve been with us for decades, but now it’s time to acquire newer, younger guests, so we’re realising projects with this in mind.” Vogler has been with the organisation since 2008 and, as CFO, worked closely with his predecessor, Peter P Tschirky, to pilot the resort through tough economic times. This was achieved both through investment, innovation and seeking new audiences, a strategy which Vogler will continue to take forward. Over recent years, since the credit crunch, the resort has seen a shift in its audience, from predominantly Swiss and German guests to those

Spa business issue 3 2018  
Spa business issue 3 2018