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PROMOTION: LIVING EARTH CRAFTS

Sitting comfortably Spa designer and VP of Living Earth Crafts and Earthlite, Brian Paris, unveils some of the company’s latest equipment models designed to give the delivery of spa treatments that extra edge Tell us about the new recliner chair you’ve just launched It’s called the ZG (zero gravity) Lounger and Express Treatment Chair and we’ve developed it in response to the needs of today’s diverse spa service offerings. Our spas were looking to offer a better relaxation environment, and needed a chair that could create a bridge between all the services. The ZG is more versatile in where it can be used, as well as being less expensive than a conventional treatment couch. A high-end chair typically costs between US$5,000-6,000 (€4,550-5,460, £3,820-4,580), whereas the ZG is priced between US$3,000-4,000 (€2,730-3,640, £2,290-3,050). It was designed in collaboration with Kenneth Ryan and John Hopp at Marriott International to become a brand standard for all Ritz Carlton properties.

Can you explain zero gravity as it applies to delivering treatments? It’s a concept called body neutral positioning, which is actually quite an old modality that I learned 20 years ago at massage school. If you put a client in a seated position and gently tip them backwards while keeping the knees and calves raised, this creates a floating feeling. It provides less stress on the body by disengaging the muscles in their legs, hips and back muscles. This position tilts the pelvis, decompressing the vertebrae of the spine and distributing that weight across the larger muscles of the back. It’s an extremely comfortable position – much more so than lying with your legs straight out. It also allows you to perform a supine massage using the pressure of their body weight, while in a completely natural and relaxed position.

The ZG Lounger and Express Treatment Chair has a modern design 84 spabusiness.com issue 3 2016

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It provides less stress on the body by disengaging the muscles in their legs, hips and back muscles In addition to massage, the chair was designed to provide express treatments, such as facials, hand and foot treatments, as well as being an unbelievably comfortable relaxation lounger. It’s easy to overcomplicate spa furniture, and we’re seeing trendy and sometimes impractical concepts dropped into some spa furniture offerings. Body neutral positioning has been around for decades... it’s nothing new. We’ve just created an ideal couch to support this true wellness massage modality. What are some of the ZG’s core features? It’s built to our usual very high standards, using sustainable wood, water-based lacquers and our trademarked recyclable PU vinyl called Natursoft. The design features an adjustable headrest, an independent articulating footrest and electronic pivoting for the smoothest zero gravity adjustments. Upgraded features include a Relaxor® heat and massage option and Ultraleather® fabric. It has a smaller footprint, so it’s also suited to more compact areas. Express pods and micro treatments are part of a new spa and wellness lifestyle, but it shouldn’t take a monstrosity of a treatment room to serve our clients.

Profile for Leisure Media

Spa business issue 3 2016  

Spa Business is the magazine and online community for decision-makers in the global spa and wellness industry

Spa business issue 3 2016  

Spa Business is the magazine and online community for decision-makers in the global spa and wellness industry

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