Spa Business issue 2 2021

Page 19

PHOTO: ©IGOR LASKI

The average length of stay at an Ultima property is 33 days

PHOTO: @DANIELLE NOWAK/NOMADIC REVERIE

What inspired you to launch the Ultima Escape? We knew we had to create something that answered the call of all those who are looking to maximise their exposure to wellbeing treatments and therapies. The average length of stay at our properties is 33 days and we’re continuing to witness a steep increase in the number of our long-stay guests. With these factors in mind, we wanted to create a well-rounded experience that perfectly caters to these demands. Thus, the Ultima Escape was born to offer a combination of revitalisation and rejuvenation for guests who like to prioritise their health and wellness. Can guests add more wellness treatments to the package? Yes, they can personalise the package however they like. Massage treatments start at CHF197 (US$221, €180, £156) for 50 minutes and Swiss Perfection’s range of cellular facials are priced from CHF296 (US$331, €270, £234) for 60 minutes. How popular has wellness been with Ultima’s guests following the pandemic? In 2021 alone, we’ve already had over 60 per cent of guests

PHOTO: ©ULTIMA COLLECTION

How much does it cost? The Ultima Escape begins from CHF263,000 (US$291,558, €239,715, £206,381) for one month for up to 10 people, including accommodation and a chef. Additional services available on request include service staff for lunch and dinner, private driver

and car, extra facility sanitisation and private helicopter/jet flights, as well as yacht charters.

PHOTO: ©IGOR LASKI

wellness retreat to cater to this demand: the Ultima Escape. Available at all our properties, this self-care trip focuses on immunity, lifestyle and the environment and future healing and is designed to leave guests feeling rejuvenated over the course of a full month. Guests can tend to their mind, gut and soul for a detoxifying stay, starting with a health check-up with a nutritionist and assessments with a personal trainer and masseuse. Then, treatment plans are curated following Aesthetic Clinics’ DNA analysis to help make positive, long-term changes and mitigate the risks of developing illnesses in the future. Guests receive tailor-made immunity booster supplements informed by hair analysis, health check-ups by a licensed physician and four massages a week. They’re also provided with butler service five-days-a-week, three personal training sessions a week, full access to on-site spa facilities and daily healthy breakfasts.

The main market is ultra high-net-worth individuals

Every Ultima Spa is a sanctuary for guests to retreat to in privacy

incorporate wellness treatments into their stays. DNA analysis in particular has been one of the most popular treatments as it can help inform every detail of their experience – even down to personalised menus. In light of this uptake, we’ll continue to focus on wellness as we expand. Our new destination in Courchevel, France will feature two world-class spas and wellness amenities. l spabusiness.com issue 2 2021 19