Spa Business issue 2 2020

Page 20


ISPA Foundation releases consumer research focused on COVID-19’s impact The ISPA Foundation has released the 10th volume of its Consumer Snapshot Initiative, examining behaviours and expectations of US spa-goers and nonspa-goers during the coronavirus crisis. Conducted by PricewaterhouseCoopers, the study focuses on how the pandemic has altered respondents’ behaviour in the present and how it will affect their expectations for returning to ‘normal’ life as restrictions are lifted. Of the 1,019 people surveyed, only 25 per cent said they’d feel very nervous about visiting a spa after the crisis ends while 60 per cent of spa-goers noted they’ll likely ask about hygiene and sanitation practices when they next visit a spa. “This new research offers clarity at a time when we know it’s in short

Only 25 per cent of people feel very nervous about visiting a spa

supply,” says ISPA president ISPA recently launched a Lynne McNees, “providing Reopening Toolkit to help key insights into real-life businesses once they’re This new consumer attitudes as our allowed to open again. research offers members make plans for In the US, the industry clarity at a time reopening their spas in an appears active, with Miraval when we know it’s aiming to launch its new unprecedented climate.” in short supply Findings also suggested Berkshires resort in June and Lynne McNees consumers will likely be the state of Georgia being most concerned about the first to reopen spas, with visiting communal spaces such as precautions to prevent the virus spreading. More: locker rooms and wet areas.

Social connection inspires Aman’s sister-brand Luxury hotel group Aman Resorts is launching a sister-brand, Janu, focused on social connection. “We wanted to create a new hotel brand with soul and kickstart human interaction again,” says Aman chair and CEO Vladislav Doronin. The sister-brand launches with three forthcoming hotels due to

open in Montenegro, Saudi Arabia and Tokyo, in 2022. Guests will have access to group and solo wellness experiences with a range of spa treatments available at each property. All Janu spas will be designed with extensive hydro and thermal offerings to be used as social spaces A brand so focused on human connection looks

The spas will have extensive hydro and thermal offerings

set to appeal to people deprived of socialising by COVID-19, as long as protocols address new found hygiene and safety concerns to stop the spreading the virus. During lockdown, Aman has been offering free digital wellness advice from its global network of healing practitioners. More:

Spa and wellness sector remembers industry icon Ruth Stricker Tributes have been flowing in for industry icon Ruth Stricker, who died on 14 April, aged 85. Stricker started out as an entrepreneur, introducing her studies of mind and body interactions associated with exercise and cognitive components. Soon after she was diagnosed with lupus which inspired her to empower others living with illnesses. In 1985, she founded integrative health facility, The Marsh, and advocated blending eastern medicine with allopathic philosophies. Stricker firmly believed in the positive benefits of combining wellness and fitness to improve quality of life. Michael Tompkins, Hutchinson Consulting partner, tells Spa Business: “Ruth was an industry luminary and played a crucial role in mentoring so many people, myself included, about the obligation to do the right thing.” More:

20 issue 2 2020