M O B I LE TECH N O LOGY More consumers than ever before are using mobile devices for just about every aspect of their lives. So how are software companies helping
spas leverage the convenience of mobile tech to their advantage?
n a gadget-filled world where digital technology is intrinsic to our everyday lives, spa operators are discovering that mobile tech has a whole host of operational advantages. Spa software firms are helping operators meet the growing demands of the digitally-dependent with their high expectations for mobile friendliness and 24/7 accessibility, yielding significant business benefits in the process.
FREEING UP THE FRONT DESK Today’s spa customers expect to be able to access appointments at a time that’s convenient to them and smartphones, at the very heart of consumers’ digital lives, are taking the hassle out of the way people search, book, buy and even check-in
and out for their spa experience. But the convenience can go both ways. Book4Time offers responsive and native mobile apps for both consumers and spa operators. As CEO Roger Sholanki explains: “Our mobile responsive booking solution for consumers is used by all of our clients. In addition, our mobile check-in solution frees up the front desk allowing the spa reception to personally greet the guest and expedite the check-in process.” The on-demand mentality which sees increasing numbers of customers more likely to book spur-of-the-moment treatments could be perceived as a ramping up of activity for spas. However, mobile technology can enable the opposite effect: increasing productivity by freeing up staff from busy reception desks and saving time on admin tasks, as well as
Customers often want to be able to free themselves from the front desk more often, so they have the flexibility to take care of other aspects involved in running their business Charlotte Newton, EMEA marketing, Mindbody
The Mindbody business app means managers aren’t tied to computers
92 spabusiness.com issue 2 2018
Sholanki says Book4Time offers mobile booking and check-in
giving them more opportunities to engage with guests face to face. Charlotte Newton, EMEA marketing for Mindbody, says: “One thing that we often hear from our customers is that they want to be able to free themselves from the front desk more often, so they have the flexibility to take care of other aspects involved in running their business. The Mindbody business app gives users the power of Mindbody software on a phone or tablet, allowing them to run operations, such as scheduling, client info and check-in, point of sale and reporting capabilities, from anywhere, at any time.” Frank Pitsikalis, founder and CEO of ResortSuite, sees the movement of spa staff to more face-to-face time with guests as a growing trend, facilitated by developments in mobile technology: “At least half of our customers are currently using our mobile technology, and that number jumps to at least 80 per cent when you include ResortSuite mobileresponsive web booking engine. Many of our prospective customers have come to us looking for an upgrade to using tablet technologies as they want to follow the trend of being in front of, and more engaged with their guests. Clients are excited to create and manage their own
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