Spa Business Issue 1 2022

Page 88

Q&A

photo: Zulal Wellness Resort

We’re reviving the ancient wisdom of Traditional Arabic and Islamic Medicine

Daniele Vastolo As Chiva-Som opens its first location outside Thailand, Spa Business talks to the GM about its TAIM focus Who owns Zulal and who’s running it?

Zulal Wellness Resort by Chiva-Som is owned by Msheireb Properties, a Qatari real estate developer – it will be operated by Chiva-Som. This is Chiva-Som’s first location outside Thailand, where it operates its flagship property in Hua Hin and a Wellness Academy in Bangkok. The Zulal resort is in Khasooma, a private development in the north of Qatar, with stunning sea views and a peaceful setting. It’s the largest wellbeing resort in the region at 280,000sq m, and has been designed as a wellness getaway. What’s the story behind the development?

The vision behind Zulal Wellness Resort is aligned with Qatar’s National Vision 2030 and its goals of environmental management and social development. The objective is to revive the ancient wisdom of Traditional Arabic and Islamic Medicine (TAIM) 88 spabusiness.com issue 1 2022

by raising awareness of its therapeutic benefits using locally sourced medicinal herbs, alongside traditional methods and spiritual practices. We’re aiming to encourage an appreciation and understanding of the ancient knowledge of TAIM, which is an intrinsic part of Qatari heritage, and share the lasting health benefits of mindful living – not just locally, but around the world. We want to become the reference point in the region when it comes to holistic family wellness. Our ethos is to offer the most efficient, time-tested practices while using cutting-edge techniques, a unique wellness cuisine and professional guidance in healthrelated matters to inspire our guests to adopt healthy habits in the long term. Tell us about the name

Zulal means ‘purified water’ and the choice was inspired by the historic journey across land