Spa Business Issue 1 2022

Page 26

NEW OPENING

by Megan Whitby, assistant editor

Healing oasis Zoya, a new integrative health and wellbeing retreat is opening in the Middle East, as Megan Whitby reports

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PHOTO: ZOYA HEALTH & WELLBEING RESORT

ntrepreneur Ameer Said lost both his wife and mother to cancer, inspiring him to invest in preventative healthcare in their memory. The result is Zoya, a new health, medical wellness and fitness concept with which Said aspires to set a gold standard for wellness in the Middle East. The first property opened recently in Ajman, UAE, called Zoya Health and Wellbeing at Al Zorah, and Said has brought in consultancy and contract management company Premedion to handle the operations. “Zoya is my life’s work,” he says. “Our methods are integrative and holistic and we use a range of treatments to create customised wellbeing journeys for our guests. Detoxing and therapeutic fasting are central to what we offer, combined with physiotherapy, aesthetic medicine and the right nutrition to boost vitality.”

Zoya is my life’s work Ameer Said

Commenting on Premedion’s role within the project, CEO Dr Yasser Moshref said: “Zoya is a unique destination that protects, nourishes and invigorates the mind, body and soul. It addresses the ailments of the modern world by offering preventative rather than curative treatments, and provides exceptional support to enable our guests to live well without the need for medication and assistance.”

A wellbeing oasis

26 spabusiness.com issue 1 2022

PHOTO: ZOYA HEALTH & WELLBEING RESORT

Zoya’s holistic protocols are designed for preventative health

Zoya has been planned as a first-of-itskind, authentic Middle Eastern wellbeing sanctuary, where guests can go to heal and