Spa_Business_Handbook_2021-2022

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Industry insightS

BE THE CHANGE Mia Kyricos says the industry now has the opportunity to take a fresh, systems-based approach to the business of wellness, which is inclusive, equal and diverse…

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hen it comes to business performance, it’s increasingly clear that a well-executed wellness strategy not only stands to differentiate a company, product, or service, but also generates greater returns while positively impacting the wellbeing of people, community, and planet. Even before Covid, mental health was flagging, but since the pandemic mental health has gone through the floor. According to research by Oracle and Workplace Intelligence, seven out of 10 respondents said 2020 was the most stressful year of their working lives and 76 per cent believe mental health needs to be an employer priority. A study by NHIS and the US Census Bureau, found four out of 10 adults in the United States now report symptoms of anxiety and depressive disorder compared with just one in 10 from January to June 2019. Companies today can no longer stand to ignore the impact of these figures on their business.

When it comes to mental wellbeing there’s still much work to be done. Before Covid, mental health was stigmatised and in the workplace it has been approached from a medical standpoint, rather than a human one. Most importantly, we have not done a good job of providing tools and resources for these conditions.

Ecosystems of Wellbeing To ultimately make wellness part of an organisation’s DNA, we need to identify and activate Ecosystems of Wellbeing, a protocol which is trademarked by Kyricos & Associates LLC, which accounts for

all of the stakeholders that the system touches, from leaders and colleagues to consumers and communities. If leaders make their personal wellbeing a priority, they stand to perform better and positively influence the behaviours of fellow executives, who in turn, set the tone for their teams and employees. Employees who believe their wellbeing is supported and modelled by their leaders, will be more productive and happier at work, and better serve consumers, who will support the companies they believe care for employees and operate with reverence for the planet.

Culture change Although, there have been some attempts to make workplaces well - through the addition of healthy food in cafeterias, gyms, yoga classes, meditation and nap rooms - in the Western world company leadership has continued to cultivate stressful, 24/7 work cultures. The focus needs to shift from what is offered to how employees are enabled to live and work. 76

spa business HANDBOOK 2021 – 2022

Ecosystems of Wellbeing: a protocol trademarked by Kyricos & Associates LLC www.spahandbook.com