Spa_Business_Handbook_2021-2022

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COMPANY PROFILES

Subtle Energies 80 Coonara Ave, West Pennant Hills, NSW 2125 Australia

Tel: +61 2 9634 1677 Email: nick@subtleenergies.com.au Twitter: @subtle_energies Facebook: Subtle Energies Ayurveda Aromatherapy www.subtleenergies.com.au

Background Subtle Energies was founded in 1993 as a clinic by Farida Irani in Sydney Australia. Farida is internationally recognised as a pioneer in Ayurveda Aromatherapy as a science, and is a well-respected clinical practitioner, author, and lecturer. Farida’s clinic was designed to address a complex range of health concerns (cancer, mental health issues, chronic fatigue, fertility issues, insomnia and more) with a variety of modalities offered that respect ancient sciences, combined with holistic modern techniques.

Main products and services Subtle Energies is an award-winning, resultsbased aromatherapy, natural skincare and wellness brand, founded on Ayurveda principles. It was created with intent to address multiple skin and body concerns, while delivering high performance results, empowering one’s physical, mental, and emotional wellbeing. Australian-made, cruelty free, COSMOS natural certified range of skincare and body/ bath products, Subtle Energies always sources the highest grade of oils and active ingredients. The Subtle Energies products are multifunctional – each giving an excellent clinical result with pure and natural clean beauty technology and will deliver additional benefits which include wellness on all levels,

www.spahandbook.com

Farida Irani, founder

including emotional and hormonal balance, musculoskeletal concerns, sleep deprivation, skin cell renewal, stress and anxiety.

Additional products and services Subtle Energies offers a strong hotel room integrations programme, which brings deliverable results for sleep, stress and fatigue, coupled with a sensory journey of shower and bath programmes.

USPs Subtle Energies sources the highest grade essential oils: a therapeutic essential oil is determined by the chemical profile of the oil after it is distilled. It is the unique chemical compositions which exist in these ingredients that Subtle Energies source. This background, coupled with the company’s education and practitioner qualifications, equips Subtle Energies with the ability to create powerful blends and forward-thinking treatments, delivering authentic results-based holistic experiences.

How many spas do you supply? 110 spas, including private-label partners.

Top clients Global partnerships with The Peninsula Hotels: Six Senses Spas & Resorts; Crown Towers,

Australia: Jiva Spas by Taj Hotels Resorts and Palaces. And Iconic destinations such as Gwinganna Lifestyle Retreat; Kamalaya, Mandarin Oriental Tokyo, Mandarin Oriental Dubai, Four Seasons Hong Kong, , Royal Mansour Marrakech, Soneva Fushi.

Future plans Further enhancing our lifestyle programs with therapeutic grade supplements and prescription services. Online learning systems, delivering spa training and our Diploma in Ayurveda Aromatherapy, bringing complementary medicine education out from the clinic in a more accessible format.

Who’s who? Farida Irani, founder; Nick Irani, director of operations and brand development; Khursheed Irani, global training and development director; Sheriar Irani, managing director of manufacturing and logistics.

What the clients say “In 2003, after reading Farida’s book on Ayurveda Aromatherapy, I was so impressed, we collaborated to design signature spa blends. These are the best oils I’ve ever worked with and we’re proud to have Subtle Energies across our spas.” Anna Bjurstam, vice president, spas, Six Senses SPA BUSINESS HANDBOOK 2021 – 2022 271