Spa_Business_Handbook_2021-2022

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TAIM

2. TRADITIONAL ARABIC AND ISLAMIC MEDICINE Parts of the Middle East are becoming hotspots for spa, wellness and hospitality development, as these nations accelerate their pivot from carbon-fuel economies to embrace tourism and service sector growth. One of the most recent developments – Zulal Wellness Resort by Chiva-Som in Qatar – is the first to showcase Traditional Arabic and Islamic Medicine (TAIM). www.spahandbook.com

The development of TAIM started in the eighth century with the translation of the medical works of Galen and Hippocrates, philosophical works by Aristotle and Plato and mathematical works of Archimedes and Euclid into Arabic. TAIM has also built on the ancient knowledge of systems of medicine, such as Traditional Chinese Medicine,

Ayurveda, Unani, Ancient Egyptian Medicine and Persian Medicine, combining this with Islamic medicine and the Prophetic Tradition. We expect TAIM to become a major trend in wellness, both in the Middle East and the wider world as operators search for new and authentic modalities with which to engage customers. SPA BUSINESS HANDBOOK 2021 - 2022

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ZULAL

ZULAL/CHIVA SOM

The new Zulal Wellness Resort offers Traditional Arabic and Islamic Medicine