Spa_Business_Handbook_2021-2022

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research mental health ●●The pandemic has changed how we view self care, which has become a means for self-preservation and survival. Self care is no longer something which is practised for an hour a day a few times a month, or on vacation. Self care is becoming increasingly embedded into daily life via home-cooked meals, human connections, good sleep, time in nature, financial wellness, search for purpose, meaning and much more.

Wellness tourism and spas ●●The global spa industry is heavily concentrated in Europe, Asia and North America, with the top five countries – US, China, Germany, Japan and France – accounting for 50 per cent of global revenues in 2020. The top 20 countries represent 78 per cent of the global market.

hit by travel restrictions and saw the greatest revenue declines in 2020.

●●The wellness sectors most adversely affected by COVID were those requiring a physical presence, so there was a drop in wellness tourism: 601 million trips were taken in 2020 compared with 936 million in 2019.

●●Asia-Pacific has the largest number of spas and Europe has the highest spa revenues. Day spas serving local customers were more buffered against the pandemic related decline than destination spas which were

●●Europe boasts the largest number

population suffering from mental health issues and substance use disorders, as well as rising dementia, stress, worry, sadness, burnout and loneliness, it is a dire landscape for mental health.

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●●With 15 per cent of the global

●●However, mental wellness offers a path forward to help meet widespread needs and increase wellbeing for all. The number of people using the top three global meditation apps rose by 59 per cent in 2020.

●●Although the pandemic has caused more mental health issues, it might help to reduce the stigma of mental illness and has brought greater attention to the ways to cope with adversity, improve resilience, and move towards flourishing. 136 spa business HANDBOOK 2021 – 2022

The pandemic has changed how we view self care, which has become a means for self-preservation and survival

of wellness trips and North America leads in terms of expenditure. However, Asia-Pacific and Middle East-North Africa were the fastest growing regions.