RESEARCH
WELL DEFINED Local resources and market characteristics inform travellers’ choices, according to research from HTWWLife. László Puczkó reports...
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ne size does not fit all in wellness and medical travel: market segmentation and an understanding of the drivers of wellness tourism will be the way forward according to The Wellness, health and travel 2030: regional and country outlook post-COVID-19 Report. This forward-looking study looks to set out how travel, hospitality, healthcare, spa and wellness businesses might benefit from the growing interest in health, wellness and wellbeing.
128 SPA BUSINESS HANDBOOK 2021 – 2022
The general public, as well as industry and government representatives around the world, have now recognised the importance and role of wellbeing in everyday life, but how can the wellness industry capitalise on the opportunities which may have come about as a result of the pandemic? The research suggests opportunities are defined by the maturity of the local market, as well as the availability of local resources and infrastructure. Going forward, how countries managed
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