spa opps insights
■■Tai Chi is among the activities to have become popular
The value of activity A fresh Global Wellness Institute report has valued the physical activity sector at US$828bn
T
he physical activity economy is now a us$828bn (€752bn, £655bn) market – and its value is expected to grow further to us$1.1tn (€1tn, £870bn) by 2023.
The figure comes from a large-scale
economic study by The Global Wellness Institute (GWI), published on 15 October. In the report, called Move to be Well: The Global Economy of Physical Activity, the physical activity economy is described as incorporating fitness, sports, active recreation, equipment, apparel/footwear, technology and mindfulness activities. Among its findings is that the global fitness industry is now worth us$109bn (€99bn, £86bn) – and that the sector continues to be "fast
■■Among the report's findings is that the global fitness industry is now worth US$109bn (€99bn, £86bn)
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and furious" in its growth. The growth is attributed partly to the innovation ©Cybertrek Ltd 2019
Issue 331