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40 ELEVATE PROMOTION

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hysical inactivity is moving higher and higher up the public agenda, presenting the physical activity s e c to r w i t h s i g n i f i c a n t opportunity. An opportunity to further raise industry standards, collaborate with healthcare and connect with those responsible for the highest levels of human performance. Taking place at Olympia, London, on 4–5 May 2016, Elevate will bring together professionals from these dierent sectors to learn more about how exercise, health and performance connect. Elevate is a trade event designed to bring together industry leaders, academics, practitioners, policy makers and sport scientists to focus on tackling physical inactivity. Max Quittenton, director of Elevate, comments: “Tackling physical inactivity is widely recognised as politically, economically and socially more important than ever. An independently researched, balanced, free-to-attend event of scale, in London, will help accelerate progress ďŹ rst regionally, then nationally – and in the near future, internationally.â€?

Over the two-day event, thousands of attendees will be welcomed, all beneďŹ ting from a free exhibition and seminar programme boasting hundreds of speakers and exhibitors. Prof Fares Haddad, ISEH clinical director, says: “The ISEH – which aims to translate between elite sport, amateur sports and exercise prescription, with the ultimate aim of both health and performance gains – is pleased to support Elevate. We believe London is the best place for the major stakeholders to learn more about the ways in which exercise, health and performance connect.’’

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Elevate will run three seminars covering Future Performance, Physical Activity for Health and Wellbeing, and Inclusivity Strategies to Increase Participation. Speakers represent a range of organisations including EIS, UK Sport, Intelligent Health, Public Health England, Juniper Research and TfL. Professor Charlie Foster from the University of Oxford is a leader of physical activity and public health in the UK, and will be chairing a talk on physical activity as preventative care. Foster comments: “The UK Chief Medical OďŹƒcers have prioritised physical activity and the new infographics for adults, children and young people will be essential tools for all health and ďŹ tness professionals to use to promote physical activity. Elevate brings together dierent sectors which, working together, have a much better chance of achieving success than working in silos.â€?

Profile for Leisure Media

Sports Management 4th April 2016 Issue 117  

Sports Management is the magazine and online community for decision-makers in the global sports facilities, major events and host cities ind...

Sports Management 4th April 2016 Issue 117  

Sports Management is the magazine and online community for decision-makers in the global sports facilities, major events and host cities ind...