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AN EGYM PROMOTION

FEED INTO FITNESS eGym helps clubs create effective feedback loops and boost members' performance in the gym

D

espite best intentions, it can sometimes be difficult to produce results for the majority of gym members. In fact, we barely ‘touch’ a significant proportion of them. Understanding how effective digital tools can be more proactive in providing positive feedback is a key factor that will help increase training performance and improve member retention. retention

FEEDBACK

must highlight one or more possible responses and actions. And finally there is an opportunity for the individual to make a choice and act. This last action can be measured and the process continues with every action stimulating new behaviours that move the individual closer to their goals. Tracking activity is not new and the original pedometers predate the noughties. But like the ‘Quantified Self’ movement, they never had mass appeal. The NikeFuel band was really the first tracking device to engage the weekend athlete - but Nike buried it in 2013. The Achilles heal of most of these devices is still the question of accuracy and valid data.

In a way, it’s the fault of human behaviour. Most of us are just not very good at keeping to what we say we’re going to do. Even when we look at science, our success has been very limited. Part of the problem is that we have ingrained feedback loops CHANGING BEHAVIOUR that perpetuate less than ideal behaviours The breakthrough for the fitness sector (that last piece of cake is very difficult to is that it's now possible to automate data resist). At eGym, we recognise the key to capture, digitise it, transform it and keeping customers and producing better deliver it back to the gym user in a way eGym users can gain rewards fitness results is driven by ease of use and that stimulates and reinforces the new meaningful feedback. behaviour. eGym uses a number of automated processes invisible To be effective, feedback loops need to meet certain to the user to optimise their performance, such as criteria. Firstly, a specific behaviour has to be captured (in as near to real time as possible), measured and automated progression and visual cues to ensure proper stored. That information needs to be given to the form. The process starts with pre-set loads based on individual in an appropriate and relevant manner and an initial strength test. Performances against targets

eGym has helped my members to manage their own workouts and removed a lot of the hurdles that instructors have with progressing individual training programmes in the right way. eGym really manages the customers better and for customers it's perfect because it's proving and showing their success and motivating them to keep working hard Dan Morgan, Director at Blue Leisure Management, Oakwood Sports Centre

Profile for Leisure Media

Sports Management September 2016 issue 126  

Sports Management August 2016 issue 125 Sports Management is the magazine and online community for decision-makers in the global sports faci...

Sports Management September 2016 issue 126  

Sports Management August 2016 issue 125 Sports Management is the magazine and online community for decision-makers in the global sports faci...