April 2020 Vol 24
£195m package to help sports sector A total of £195m of National Lottery funding has been made available to help the sport and physical activity sectors through the ongoing coronavirus (Covid-19) crisis. Distributed by Sport England, the funding package will be divided into four main strands. A £20m Community Emergency Fund will be opened immediately for clubs and community organisations, from which grants of between £300 ■■The lockdown has put sports under pressure
and £10,000 will be made available. An additional £55m will be made available to support the sector during
Sport England funding, allowing the
the ongoing period of restrictions.
organisations to bid for grants to tackle specific financial difficulties.
Up to £115m worth of current funding will also be rolled into 2021-22,
Sport England CEO Tim Hollingsworth
to give long term certainty to more
said the package would help the sector get
than 100 organisations that Sport
through the "extremely challenging times". "We want the sector not just to
England has identified as playing a
come through this crisis, but to be in
vital role in the delivery of activities. Separately, a £5m pot will be opened to organisations which already receive
a position to thrive again," he said.
We want the sector to be in a position to thrive again in the future Tim Hollingsworth
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BUYeRs' GUIDes BUDGET 2020
Business rates cut for sports clubs and gyms Chancellor Rishi Sunak extends manifesto pledge
Sport gets stuck in with relief eﬀorts
Clubs launch initiatives to help communities
Huw AM2 Edwards: "physical activity sector adapting to closures, but reports of eviction threats are shameful"
AM T AM
he physical activity
also looking after the older
sector is adapting to the
and the vulnerable with
caused by COVID-19
While Edwards also
(Coronavirus), according to
welcomed the government's
ukactive CEO Huw Edwards.
he said there remains
Radio 4's Today programme
work to be done.
on 28 March, Edwards said
"We're seeing our
the closure of all gyms and
members having zero
sporting facilities means
income," Edwards said.
to really enforce the
that the sector is facing
"We need the government
"It's been a very traumatic period for the leisure sector
issue of freeing up that ■■Edwards said there was work to be done to ensure help is delivered
– for the leadership as well
"It's been a very traumatic week for the fitness and leisure sector – for the leadership as well as the workforce"
"There are great levels of anxiety and stress. But we have to contribute to the fight and support the NHS. "And while facilities are
temporarily closed, they
funding when it comes to private landlords, local
as the workforce," he said.
financial support packages,
Speaking on the BBC
authorities and the banks. "There are some really shameful stories of our members being
are still open for business.
facilities online and providing
threatened with eviction
We are seeing our gyms and
resources, so people can be
and winding-up orders."
leisure centres getting their
active at home. Many are
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UK's DCMS Committee, led by Julian Knight, hears from charities over impact of COVID-19 outbreaks
he UK's Digital, Culture, Media and Sport Committee (DCMS) has
"The charities sector is likely to lose £4bn in the next quarter, a third of its usual income over a three-month period"
met to hear from charities charities was also discussed.
support needed to ensure
Committee chair Julian Knight,
of the National Council for
their survival in the wake of
MP for Solihull, urged the
the COVID-19 pandemic.
government to take immediate
(NCVO), told the committee
action in order to safeguard
that the charities sector
remotely on 31 March to
the sector, while DCMS'
was likely to lose £4bn in
consider the increased
secretary of state and culture
the next quarter, a third
demand facing the charities,
secretary Oliver Dowden
of its usual income over
during a time of growing
was questioned whether
a three-month period.
funding would be available
The Committee convened
■■Committee chair Julian Knight has urged the UK government to take immediate action to safeguard charities
Karl Wilding, chief executive
over the level of government
Concerns over the long-term
for charitable and voluntary
The pandemic has highlighted the 'essential
impact of the coronavirus is
organisations working directly
services' delivered by charities.
expected to have on these
on tackling the coronavirus.
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© Cybertrek 2020 APRIL 2020
ISSUE 4 2019
■■Sweeney revealed a grassroots support package worth £7m
"We're working hard with the wider rugby community to take the necessary measures to safeguard a financially resilient Union"
Bill Sweeney wants rugby to play 'big role' in energising communities post-outbreak
ugby Football Union
measures to safeguard a
(RFU) chief Bill Sweeney
financially resilient Union."
has said the sport
Sweeney was speaking
wants to play a major part
to the media after the RFU
in getting the public back
launched a support package
to normality, once the
worth £7m, providing financial
restrictions on everyday
support for community
life will be lifted following
clubs across England.
the coronavirus outbreak.
Funded directly from the
"I'm confident that rugby
RFU coffers, the relief package
will play a big role in energising
includes a £5m support loans
communities across England
programme, offering loans of
after this difficult period,"
between £2,000 and £10,000
said Sweeney, who was
to clubs, with deferred
appointed chief executive of
re-payments for six months
the RFU in February 2019.
and repayable over three years.
"In the meantime, we
Clubs with outstanding
are working hard with the
loans have also seen their
wider rugby community
loan repayments suspended.
to take the necessary
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APRIL 2020 © Cybertrek 2020
Andy Reed column
Sports Management insight
Huw Edwards says physical activity sector adapting to lockdown and Bill Sweeney wants rugby to play a major role in re-energising communities
Business rates cut for small leisure firms, Sport England begins period of 'significant flexibility' and Sector leaders welcome help for self-employed
How is the sport industry responding to the pandemic?
Suppliers tell Sports Management about their latest launches
Guidance on the effects of the pandemic on facility projects
Industry leaders call on government to provide support for the sector
Sign up to Sports Management: Online: www.leisuresubs.com Email: email@example.com Tel: +44 (0)1462 471930 @sportsmag Read Sports Management free online: www.sportsmanagement.co.uk/digital
Geoff AM2 Webb reveals plans to re-brand IOG and rename organisation as Grounds Management Association
Groundsmanship (IOG) has called an
"We found that the profession is not seen as inclusive – it is the domain of 'older white males'"
he Institute of
meeting, where members
renaming follows research
work – and that grounds
will vote on a resolution to
around attitudes towards the
management is not seen as
change the organisation's
existing IOG name and identity.
an important part of sport.
name to Grounds Management Association.
"The research also showed
Webb said the research had revealed "real concerns".
that there is a lack of understanding of the skills
All IOG members have
"We found that the
been invited to cast their
profession is not seen as
needed for groundsmanship
vote on the matter, with a
inclusive – it is the domain of
and that the profession has
■■Webb said research into
final decision being based
'older white males'," Webb said.
little appeal to young people.
attitudes towards IOG had
on the membership's vote.
revealed 'real concerns'
According to IOG chief
"Worryingly, the name is
"There is also a feeling that no one is standing
seen as old fashioned and as
executive Geoff Webb,
up for our profession and
adding to an outdated image."
the proposed rebrand and
the skilled nature of the
More: http://lei.sr/S2K2E_P Read moRe online
so Bear so Grylls' Be Military Fit mobilises army of
volunteers – also launches BMF at Home service
e Military Fit with
According to Chris St
leisure Bear Grylls (BMF) will opportunities leisure activate its network of opportunities
George, chair of NM Capital,
ex-armed forces personnel
behind BMF, the company
and mobilise it in the fight
is particularly well placed
against the COVID-19
to help in major cities.
the private equity firm
"Our 2,000-strong veteran
The outdoor fitness
member network has
operator's move is a response
military experience and
to the government‘s call to
is well versed in planning,
find 250,000 volunteers to
organising and delivering
help the under-pressure NHS.
in a crisis," St George said.
"When we saw the call for
The volunteer mobilisation
action, we knew we were in a position to help, with a
follows BMF investing heavily ■■Bear Grylls' BMF is stepping up to support the NHS
fleet of vans across the UK
which offers a programme of
"This response was driven by the franchisees themselves and we're committed to contributing to the relief efforts"
and passionate franchisees, staff and members willing to step up," said Jan Spaticchia, vice-chair of BMF. "This response was
in a 'BMF at Home' platform, live-streamed workouts to keep its membership active and safe during the lockdown. The franchise-based BMF normally has operations at
committed to contributing
and supplies to the most
driven by the franchisees
to the government effort to
vulnerable and isolated
65 parks across the UK.
themselves and we're
deliver essential medicine
in our communities."
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© Cybertrek 2020 APRIL 2020
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AM AM Editor
Liz Terry +44 (0)1462 431385
Publisher & Advertising
John Challinor +44 (0)1202 742968
HCM ■■In his previous role, Worthy led the Life Fitness brand portfolio Head of news
CLAD "From the moment I learned more about the mission, I was immediately compelled to get involved"
so Dallaglio so RugbyWorks
appoints ﬁtness sector veteran Jason Worthy as CEO lo
ports charity Dallaglio
people across eight regions
in England and Wales.
Worthy as its new CEO. Worthy, who until July
Tom Walker +44 (0)1462 431385
Steph Eaves +44 (0)1462 471934
Lauren Heath-Jones +44 (0)1462 471927
The programme helps marginalised teenagers, at risk of being left behind by
2019 was president and CEO
society, to aspire for and
of fitness equipment giant
achieve a better future. Former England rugby
Roxburgh, who is leaving
captain Lawrence Dallaglio,
the role after nine years.
founder of RugbyWorks, said:
Potmill House, Hitchin, Hets, SG5 1DJ, UK +44 (0)1462 431385 leisuremedia.com firstname.lastname@example.org
Life Fitness, replaces Rachel
Roxburgh has been
"In Jason, I know we have
CEO since the launch
recruited an outstanding
of RugbyWorks in 2011.
successor for Rachel and
During her tenure, she has
he will now take us forward
overseen the growth of the
to the next stage."
organisation, including the
Worthy added: "From the
development of a three-year
moment I learned more about
skills-led programme which
the mission I was immediately
is now being delivered to
compelled to get involved."
more than 2,000 young
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APRIL 2020 © CYBERTREK 2020
Sports Management is published by The Leisure Media Company Limited, Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ, UK The views expressed in this publication are those of the author and do not necessarily represent those of the publisher The Leisure Media Co Ltd. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by means, electronic, mechanical, photocopying, recorded or otherwise, without the prior permission of the copyright holder, Cybertrek Ltd. ©Cybertrek Ltd 2020.
Business rates cut for small leisure firms
be abolished for one year
pledge would be extended
for firms in the leisure and
to 100 per cent in order
sport sectors with a rateable
to help the businesses
value below £51,000.
weather the effects of the
This means that thousands
coronavirus pandemic. He then added: "Gyms
of small firms – from gyms to sports clubs – will not
and sports clubs wouldn't
pay any business rates
have originally benefitted
in the coming year.
from the rate discount –
The announcement was
made by chancellor Rishi
but they could be some of the hardest-hit. "So, for this year, I
Sunak, who delivered his first budget in the House of
have decided to extend
Commons on 11 March.
the 100 per cent retail
The measure is an expansion
■■Sports clubs will be among the businesses to beneﬁt from the cut
discount to them as well. CLAD
"That means any eligible
of a pledge, made in the 2019 Conservative manifesto, which
retail, leisure or hospitality
outlined plans to increase
business with a rateable value
business rates discounts for
below £51,000 will, over the
cinemas and restaurants (with
next financial year, pay no
Sunak said the 60 per cent
Business rates in England will
a rateable value of less than
business rates whatsoever."
£51,0000) to 60 per cent.
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Any eligible business with a rateable value below £51,000 will pay no business rates Rishi Sunak
leisure opportunities leisure Grassroots FunDinG opportunities
Sport England begins period of LM'significant flexibility' Sport England has initiated a threemonth period of "significant flexibility"
Previously-agreed KPIs, targets and conditions within the funding agreements signed off may no longer be relevant, appropriate or proportionate given the drastically changed circumstances Sport England
as part of plans to offer targeted support to organisations struggling with the effects of COVID-19 (coronavirus). As well as helping funded organisations,
■Sport ■ England will now focus on getting people active
the grassroots body said it would do "everything it can" to encourage people to
proportionate" given the drastically
stay active, wherever possible, as keeping
fit is now "more important than ever". In a statement, Sport England said
Instead, it is switching its focus supporting the sector and
that previously-agreed KPIs, targets
encouraging people to stay active,
and conditions within the funding
not on asking organisations to report
agreements it had signed off "may
on previously agreed conditions.
no longer be relevant, appropriate or
More: http://lei.sr/k6X5h_P Read moRe online
© CYBERTREK 2020 APRIL 2020
Manchester Arena redesign to make it 'largest in Europe' ASM Global has revealed plans to increase the capacity at its Manchester Arena venue to 24,000.
■■The work would see capacity increase to 24,000
As well as an increase to capacity, the
We are still in the process of consulting with our partners John Sharkey
initial proposals for a redesign of the arena
In a statement, John Sharkey,
– drawn up by architects HOK – include the
executive vice president European
creation of an additional concourse level
operations for ASM Global, said:
to house VIP boxes and lounges, as well
"These plans have been made public
as F&B outlets. The designs also feature
earlier than intended, as we are
a new "worker bee façade" – in honour
still in the process of consulting
of the city's symbol, the Manchester
with Manchester City Council, our
bee – and upgrades to the venue's access
neighbours and landlord on the
infrastructure, in order to improve the
design – their input and involvement
people flow between the arena and the
in this journey will be crucial.
close-by Manchester Victoria station.
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New dates for Tokyo 2020 and Euro 2020 The Tokyo 2020 Olympic
stakeholders, we can master
Games will now begin
this unprecedented challenge.
on 23 July, 2021 and run
"Humankind currently finds
to 8 August, after being
itself in a dark tunnel. The Tokyo
postponed for a year due to
2020 Olympic Games can be a
the coronavirus pandemic.
light at the end of this tunnel."
The Games will still be
called "Tokyo 2020" despite
European governing body UEFA
taking place in 2021.
has postponed its flagship
The Paralympic Games, originally due to start on 24 August, 2020, will now take
national team competition, Euro 2020, by a year. The event was due to be
place between 24 August
played in June and July this year,
and 5 September, 2021.
involving 12 cities across Europe.
In a statement, IOC
The tournament will
president Thomas Bach said:
now take place from 11
"I am confident that, working
June to 11 July 2021.
together with the Tokyo
"Moving EURO 2020
2020 Organising Committee,
comes at a huge cost for
the Tokyo Metropolitan
us," said UEFA president
Government, the Japanese
Government and all our
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APRIL 2020 © Cybertrek 2020
■■All of the Tokyo venues were completed in time for the Games
Working together, we can master this unprecedented challenge Thomas Bach www.sportsmanagement.co.uk
Sector leaders welcome help for self-employed Physical activity sector
or an average trading profit
bodies have welcomed the
of less than £50,000 between
government's measures to
2016-17 and 2018-19.
help the UK's self-employed workers during the COVID-19
(coronavirus) pandemic. Chancellor Rishi Sunak
broadly in line with company employees, who will receive
announced on 26 March that
80 per cent of their wages
those who have suffered a loss
subsidised by the government.
in income will be eligible to
In a joint statement,
a taxable grant worth 80 per
CIMSPA, ukactive and
cent of their profits – up to
Community Leisure UK said:
a cap of £2,500 per month.
"This support will be hugely
Called the Coronavirus
reassuring for the estimated
60,000 self-employed people
Support Scheme, the grant will
working in the sport and
be available for three months
physical activity sector.
in one lump-sum payment
"A recent survey showed that 95 per cent have already
the beginning of June.
The scheme will be open to
■■There are around 60,000 self-employed workers in the sector
and will start to be paid from
The financial support for the self-employed is
financial losses as a result
those with a trading profit of
of the Covid-19 crisis."
less than £50,000 in 2018-19,
More: http://lei.sr/a7u4j_P Read moRe online
This support will be hugely reassuring for the sector's selfemployed workers Tara Dillon, CIMSPA
leisure opportunities leisure major project opportunities
Chelsea puts stadium on hold LM as LMplanning permission expires Chelsea Football Club has put its plans to build a new stadium on hold until "economic conditions improve". The English Premier League received
We will continue to consider our options for a new stadium, should economic conditions improve Chelsea FC statement
planning permission in 2017 to build a 60,000-seat venue at the site of its current Stamford Bridge stadium. to cost around £1bn to build. In a statement, Chelsea FC said it would not look to utilise the planning permission it had received. "We acknowledge that the planning
■■The club received planning permission in 2017
The new stadium was expected "We're grateful to all our fans and stakeholders for their patience and understanding in the matter. "We will continue to consider our options for a new stadium, should
permission we obtained expired on 31
economic conditions improve."
March 2020," the statement reads.
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© Cybertrek 2020 APRIL 2020
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Sport gets stuck in with relief efforts Sports clubs and organisations
doing shopping for those
have launched initiatives
to help ease the pressures
The clubs have created
on local communities and
phone and online carelines,
the National Health Service
which will provide those who
(NHS), created by the
might otherwise slip through
the usual safety nets when
Manchester United legend
Gary Neville has opened his
months behind closed doors.
two hotels in Manchester
English Premier League
to NHS staff, to help with
club Watford has launched a
the crisis. The two hotels
campaign to help elderly and
have now been closed to the
disabled fans who are forced
public, freeing 176 beds for
to stay at home during the
NHS and other medical staff.
outbreak. The "Hornets at
A number of football
Home" initiative will connect
clubs have also joined the
fans who are prepared to help
relief effort. League Two
those who need it most.
club Stevenage and Scottish
Other clubs to have launched initiatives include
introduced a number of
Aberdeen FC, Blackburn
measures, from players
Rovers and Eastleigh FC.
phoning fans to volunteers
More: http://lei.sr/P9X4a_P Read moRe online
leisure Data opportunities
■■The Hornets at Home initiative will help the elderly and disabled
club Stenhousemuir have
forced to live the next weeks or
Premier League club Watford has launched a campaign to help elderly and disabled fans who are forced to stay at home during the lockdown
Website offers 'live' feed of effects on sport LM coronavirus' LM Technology firm Purple WiFi has launched a live data website, offering a real-time, visual representation of the effects of the COVID-19 (coronavirus) pandemic
Postponements within the US sports market have led to an 87 per cent decrease in the number of visitors to stadiums, arenas and other sports venues
on leisure industry sectors globally. Utilising the company's billions
■■Professional sport has been hit hard by the outbreak
of footfall data points, Purple's data scientist team has constructed
venues across North America – costing
the live charts to help visualise the
the industry an estimated US$5bn.
impact felt in a number of sectors.
The US hospitality sector is one of
Among the key findings is that
the industries worst hit, with a 77 per
cancellations and postponements within
cent decrease in hotel guests across
the US sports market has led to an 87 per
the region, while restaurants have seen
cent decrease in the number of visitors
a significant decline in footfall too.
to stadiums, arenas and other sports
More: http://lei.sr/H9e2g_P Read moRe online
© Cybertrek 2020 APRIL 2020
Welsh facilities being converted into hospital wards Leisure centres and stadiums in
■■The home of Scarlets will be turned into a hospital
Wales are being transformed into emergency hospital wards, as part of
Carmarthen County Council and the
measures to tackle the unprecedented
Hywel Dda University Health Board.
challenges placed on the NHS.
"Community has always been a
Selwyn Samuel Centre in Llanelli,
huge part of what we are about and
Carmarthen Leisure Centre and the
in unprecedented times like these
Parc y Scarlets stadium in Llanelli are
communities stick together," said Scarlets
among those being used to create
general manager of rugby Jon Daniels.
hundreds of additional hospital beds.
Community has always been a huge part of what we are about Jon Daniels
Parc y Scarlets is the home of Pro14
"The health service and workers are doing an incredible job in
rugby union club Scarlets, which
challenging circumstances and we
made the decision to hand over
are happy to be offering help and
its venue to help relieve the strain
support in any way we can."
on services after discussions with
More: http://lei.sr/E6m5h_P Read moRe online
Join The Movement campaign launches to get people active A new national campaign has been launched to encourage people to stay physically active at their homes during the COVID-19
■■The campaign is designed to provide inspiration to the public about how to stay ﬁt at home
(Coronavirus) lockdown. Added to that are workouts
The Join the Movement
bring," said Sport England
campaign is designed to
from popular influencers and
provide inspiration and trusted
major fitness brands, such as
information to the public about
Les Mills on Demand, The Body
uncertainty, we’re already
Coach (Joe Wicks) and FiiT –
seeing people find fun and
many of which are offering
creative new ways to get
extended free trials to help
moving and come together,
people get active at home.
even while staying apart.
England, the campaign has its
It’s not just a means of maintaining physical health but also to support mental wellbeing
own online hub, giving access
how to keep fit in and around the home during the pandemic. Funded by The National Lottery and created by Sport
CEO Tim Hollingsworth. "Despite this time of great
"It’s not just a means of
"This campaign seeks to
maintaining physical health
help bring together the best
to a range of home workout
but also to support mental
of that and encourages people
options – including existing free
wellbeing and helping people
to share what they're doing
exercise content and advice from
to deal with the anxiety that
organisations such as the NHS.
this period will inevitably
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APRIL 2020 © CYBERTREK 2020
ANDY REED COMMENT
CHANGING TIMES The definition of "normal" will probably never be the same again
hings have been happening
a little late from the government.
so fast over the past few
All parts of our sector must now
weeks that what seemed
show leadership in staying inside.
important at the beginning
I know that for many who love sport,
of March no longer seems to matter.
exercise and the outdoors, there is a
For me, the beginning of the year
temptation to "tough out" the virus. But
was spent helping organisations
this really isn't the time to demonstrate
develop post-2020 strategies. None
some of the worst traits of our behaviours.
of our forward-thinking, however,
Now is the time for responsible behaviour.
included measures to deal with what
Bodies such as Sport England, ukactive
is currently happening. The challenges
and the SRA have been working hard to
we identified now seem very minor!
get out the right guidance and messaging - but even this has had to change rapidly.
LEADERSHIP ISSUE At least we now have some clearer guidance from the UK Government. Personally, I feel that the firm guidance to stay indoors could and should have been done earlier. The next few weeks will see whether the lockdown came
By the time the government finally
If there's a positive to take from this terrible situation, it's the embedding of physical activity at the heart of the government response Andy Reed is founder of Sports Think Tank
banned attending gyms, I'd already taken the personal decision to stop going – and advised anybody who asked to do the same – as the social distancing rules just weren't being observed. I've had to come down hard on some friends who have suggested replacing the weekend game of rugby with a game of #Touch instead. While some of us, trying to get ahead of this pandemic curve, may have been labelled "snowflakes" a couple of weeks ago, I'm hoping the severity is now starting to hit home and people will stay at home. Having said that, I, among many others, applauded the National Trust for opening its grounds for people. A combination of nice weather, large numbers and people not observing proper social distancing, however, quickly led to their closure and those of other major parks. Sadly, it was probably the right thing to do. As long as we all stick with the latest guidance of one daily exercise outside
■ Sport England and ukactive
and observe social distancing, we can
have issued guidance
keep ourselves physically active. From
for facilities and clubs
what I could see on my village run, people were observing this latest advice.
© CYBERTREK 2020 APRIL 2020
pandemic help highlight the importance of staying active?
Perhaps this will finally help the importance of physical activity to be recognised. We now need to make sure the recognition isn’t lost MIXED MESSAGES
thing to do. Nothing is more important
government response. The speed of
It has felt the government has always
than the collective effort to save thousands
innovation to enable 'virtual' classes to
been slightly behind the curve in
of lives – and easing the massive pressure
be delivered has also been impressive.
ramping up its decision making and
that is being put on the NHS. Sporting
It has also enhanced the case we've
therefore the messaging has been very
and financial pressures should not lead to
been making about the need for public
confused. Hopefully, now it is clear for
the pre-emptive opening of any leagues,
green space in all communities for
the coming month at least and when this
clubs or gyms that put others' lives at risk.
our physical and mental wellbeing.
lockdown is reviewed for effectiveness we all persevere if it requires longer.
For example, I've been speaking to
Perhaps this crisis has finally helped
athletes about the postponement of
the importance of physical activity
the Tokyo 2020 Olympic and Paralympic
to be recognised. We now need to
construction sites for example. Hopefully,
Games. They agree it was the right thing
make sure the recognition isn’t lost.
by the time you read this, even this will
to do. Their personal stories pale into
The fact that Joe Wicks racked up 16.3
have been sorted. One of my industry roles
insignificance in the face of curbing
million views in the first week of his PE
is being the chair of the Sports and Play
the pandemic – even if it means that
sessions online – with many of those
Construction Association (SAPCA) and I
those due to retire in 2020 may now
doing exercise at home for the first
can say that the association's members
not get their swan song in 2021.
time in their lives – needs celebrating.
In one area it has not been –
have been given conflicting advice.
I understand the financial impact too – as
These are the most extraordinary times
it is also affecting our own work. Income is
of our lives. Even before the pandemic,
IN IT TOGETHER
plummeting and we're cutting to the core.
my definition of "normal times" had
This is going to be tough economically on
Somehow, we need to all look after each
changed beyond all recognition. What is
the entire physical activity sector - from
other as soon as things are opened up again!
certain, however, is that the post-Covid-19 world will look completely different.
self-employed personal trainers to gym chains all the way through to the grassroots
Over the next few weeks, we will see
clubs and professional sports. While sport
If there is anything positive to take
both the worst and the best of human
is an important component in the fabric of
from this terrible situation, it has been
nature. Let’s hope that it is the kindness
our lives, each decision to end a league or
the embedding of the message to stay
and heroism that wins and society ends
postpone a competition has been the right
physically active at the heart of the
up stronger at the end of this all. ●
APRIL 2020 © CYBERTREK 2020
■ Could the Covid-19
Real care for artificial sports surfaces
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For the latest supplier news and company information, visit
Suppliers tell Sports Management about their latest product, design and technology launches
■ The new kit will be more sustainable and will be made from a blend of bamboo, charcoal and polyester
Warwickshire CCC and PlayerLayer partnership shows how sport can drive change, says Roderick Bradley
arwickshire County Cricket
in sport, the new material
Club has announced a
and its capabilities was
and marketing director
new three-year official
first showcased last year
at PlayerLater said: "The
kit supplier partnership with
with PlayerLayer's partner-
Warwickshire CCC Bamboo
PlayerLayer, which will see
ship with League Two Forest
project is extremely important
the development of a more
Green Rovers Football Club,
to us. We believe that sport
sustainable kit, made with
which is recognised by both
can drive change and this is a
materials derived from bamboo.
FIFA and UEFA as the world's
perfect example. Warwickshire
greenest football club.
CCC has a global reach and will
Billed as a first for professional cricket, the ■ Roderick Bradley, PlayerLayer
READ MORE http://lei.sr/7o8O5 ONLINE
"We have talked about our
show how cricket can send a
material in the shirts and
ambitions to be the most
sweaters worn by Warwickshire
sustainable cricket club and
in the Royal London Cup and
venue in the country and work-
kit with new sponsors is
by Birmingham Bears in the
ing with PlayerLayer to create
set to be unveiled later this
Vitality Blast will be made
our new bamboo kits takes
year, closer to the 2020
from a blend of bamboo,
us a step closer to this goal,"
season, if it goes ahead.
charcoal and polyester.
said Ben Seifas, commercial
Designed to significantly reduce the use of plastic
APRIL 2020 © CYBERTREK 2020
Roderick Bradley, co-founder
partnerships manager at Warwickshire CCC.
message far beyond sport.” The design for the full
SPORT-KIT KEYWORD PLAYERLAYER
SUPPLIER NEWS 1885 Lounge celebrates Southampton FC's history, says Claire Wilson
SS Architects has partnered with Rainbow Design, a London-based furniture
supplier, to create the 1885 Lounge at St Mary's Stadium,
■ Rainbow worked closely with KSS on the project
home to Southampton FC. The pitch-side lounge,
■ Claire Wilson, KSS Architects
READ MORE http://lei.sr/H5c1P ONLINE
"The concept of this pitch lounge was to celebrate the first
furniture for the lounge, and
relaxed experience for guests
two decades of the club since
worked closely with KSS to
and features a lounge and bar
it was founded in 1885, a very
ensure all the products not
area with full height glazing,
specific time frame, which gave
only matched the design vision
so guests don't miss any of
us some fantastical historical
for the space, but would stand
the on-pitch action. The design
moments to look at. There was
up to the rigours of a match
includes historical memorabilia,
so much depth that we could
day hospitality experience.
celebrating the club's
use made it very interesting
rich heritage, as well as
overall," said Claire Wilson,
Southampton's naval history.
senior interior designer at KSS.
Satisfi Labs' COVID-19 Assistant streamlines emergency communications for sports venues
Rainbow supplied all of the
designed by KSS, offers a
SPORT-KIT KEYWORD RAINBOW DESIGN
READ MORE http://lei.sr/g6S0S ONLINE
queries relating to the
to streamline communication
a knowledge management
coronavirus in real-time via
that enables sports venues
platform powered by
to provide consumers with
Artificial Intelligence (AI),
It was developed after Satisfi
custom responses on their
has announced the launch
Labs found that customer
websites. Users can adjust
of its COVID-19 Assistant,
queries, received by Satisfi
their answers in real-time
a free virtual assistant that
Labs' Answer Engines, relating
as the situation changes.
enables clients in the live
to the coronavirus increased
entertainment and sports
by 2,000 per cent between
times, we know it’s important
industries to answer customer
the first and second week of
for our partners to be able to
"During these uncertain
address pressing questions ■ Don White, Satisfi Labs
from their customers about how the coronavirus is affecting their
March. The company found
favourite events, shows and
that 98 per cent of queries fell
games," said Don White, CEO
into one of four categories:
and co-founder of Satisfi Labs.
refund policies, venue facility change, event cancellations,
create a process to help
and event rescheduling.
clients address these types
Satisfi Labs used this information to create the COVID-19 Assistant, which ■ The new service offers venues help with coronavirus enquiries
"We’re aiming to
features a guided-flow solution
of emergency questions rapidly."
SPORT-KIT KEYWORD SATISFI LABS
© CYBERTREK 2020 APRIL 2020
ATHLETIC TRACKS SPORTS COURTS SPORTS SURFACE CLEANING NEW & REPAINTED TRACKS REPAIR & MAINTENANCE RUNNING TRACK KERB
CLEANER | BRIGHTER | BETTER White Line Services International Ltd is a leading sports marking specialist with a four decade track record of successfully providing services at the highest international levels of athletics, running and field sports. We offer a full range of services that goes far beyond the painting and maintenance of track markings. We work with stadiums, athletics clubs, schools and tracks to provide Olympic quality markings for indoor and outdoor venues. We survey and paint new tracks and courts. We also pressure clean, repair and remark tracks.
CONTACT US: Call: +44 (0)1342 851172 E-mail: firstname.lastname@example.org Queen Elizabeth London Stadium – Cleaning in action. We have completed the yearly maintenance of the London Stadium since 2012.
Discover what make us diﬀerent
BUILDING ISSUES How are the Covid-19 measures affecting sports construction projects?
he UK government's measures to tackle the Covid-19 (coronavirus) pandemic are having a huge impact on the way UK businesses operate. Only
key workers – and those who can't do their jobs remotely – are allowed to travel to work. This means that a large number of those working across the sports and play construction industry find themselves discovering the wonders of homeworking.
Are sports construction projects still allowed? So far, the UK government’s advice is that external construction projects are allowed to continue, but only if it is possible for contractors to comply with the official guidance on social distancing and the procedures for the safe operation of sites. This is a very considerable challenge, both for the specialist work that takes place on-site to build and maintain sports and play facilities, as well as ■ Construction projects are
for the industry’s workforce, which
still allowed – as long as social
travels to and from the various projects
distancing is adhered to
on which they are employed. Adding to the on-site challenges, the industry is also experiencing increasing difficulties in obtaining the materials
Contractors remain open for business and many continue to run full operations working from home 20
and products which are essential to delivering sport and play projects. Those looking to build, redevelop or maintain their sports facilities should be aware that, as a result, many projects are © CYBERTREK 2020 APRIL 2020
currently being suspended. SAPCA's
■ Operators who have
advice is that those, whose projects
closed their facilities
may be affected, should discuss their
could use the lockdown
individual situation with the contractor
to plan future projects
(or contractors) that they have engaged. But while the UK lockdown is resulting in some projects being put on hold, contractors remain open for business
on temporary suspension of sites.
and many of them continue to run full
The advice looks to ensure that all
operations working from home. It is a
closures can be achieved as safely
great opportunity, therefore, to discuss
as possible, avoiding potential
and develop future facility projects.
issues while the site is not active.
Using this “down time” for project
The guidance is particularly pertinent
now – and as long as social distancing
planning – and getting projects ready for
to sports and play facility operators,
regulations are adhered to and due
the tender process – could give many a
as owners of sites have a legal duty
regard for health and safety is followed
headstart once the lockdown ends. This
of care to any visitors to their sites
– essential ground maintenance work
is because there is likely to be a clamour
– even in the event of trespass.
can still be carried out. This includes
to continue projects (and start new ones), once things begin to return to normal. During the coronavirus emergency,
The document includes advice on
maintenance work at golf clubs,
how to come up with a structured
football clubs, cricket clubs, tennis
plan to carry out a shut down – from
clubs and other similar facilities.
SAPCA will continue to be in close contact
analysing the emerging risks to the site
with sports councils, sports governing
and prioritising its critical functions to
in the current climate and guidance
bodies, funding agencies and other
site safety and security. There is also
is constantly being amended. SAPCA
key stakeholders to work together to
guidance on dealing with any special
will look to keep its members and its
produce and share helpful information
considerations the site might require,
partners up-to-date with news from the
and guidance for all those involved in
relating to environmental issues.
government departments, as well as
developing and managing sports and
The main message is clear – even
Things are, however, moving quickly
its various stakeholder organisations.
play facilities. For this, please visit the
if a shut down needs to happen
Guides section of the SAPCA website:
quickly due to Covid-19 issues, there
information, there is a useful, dedicated
should be a clear, structured plan for
Covid-19 section on the Sport England
it. You can access the full document
website, which provides updates on the
situation. Information about how Sport
Shutting down safely
For those looking for the latest
England is working to support the sector
For those that are facing the prospect of closing down a project site, the
What about maintenance?
can also be accessed through the website:
Construction Leadership Council
As with construction work, the message
(CLC) has developed a useful guide
from the government is that, for
APRIL 2020 © CYBERTREK 2020
Huw Edwards, CEO, ukactive
RELIEF MEASURES CLAD
Figures show that public leisure alone is worth £3.3bn annually, having a huge impact on wellbeing (£2.4bn) and health (£715m)
Sports and physical activity industry bodies call for special measures to keep leisure facilities afloat
eading trade bodies representing the physical activity sector have called on the government to introduce "urgent additional measures" in
order to keep leisure facilities afloat during the COVID-19 (coronavirus) pandemic. The heads of ukactive, the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA), and Community Leisure UK have written to chancellor Rishi Sunak, offering to work with the Treasury on the priorities for financial support designed to protect thousands of jobs, businesses and charities. Gyms, leisure centres and other activity facilities were closed as part of a UK-wide lockdown on 23 March. PM Boris Johnson did, however, say people could continue
■■All grassroots sport has ground to a halt due to the unprecedented lockdown measures
to go out to exercise once a day – as long as they adhere to physical distancing © Cybertrek 2020 APRIL 2020
■■The UK's leisure centres, swimming pools and gyms were ordered to close on 23 March
We simply cannot allow the physical activity facilities at the heart of our communities to disappear measures in order to remain safe, in line with guidance from Public Health England. In the letter to the Chancellor, the sector leaders highlighted the unique position and value of the physical activity sector – and its ability to contribute to the nation’s health. "We want to work with you and your team to ensure the physical activity sector has the tools it needs to survive in this rapidly changing climate," the letter reads. "Our gyms, leisure facilities and sports providers are on the frontline of the prevention agenda,
■■Professional sports clubs are counting the cost of postponed and cancelled games
contributing hugely to both our (£715m), but findings also demonstrate
and providing deeper connections
"We cannot allow the facilities at the
benefits for wider social issues such
within communities. Throughout the
heart of our communities to disappear.
as education and crime, shaping the
coronavirus crisis our members have
future of children and young people,
been working tirelessly to support
is worth £3.3bn annually, having a huge
ensuring a productive workforce, tackling
the public to maintain active lives,
impact on wellbeing (£2.4bn) and health
loneliness, supporting an ageing society,
supporting the nation through increasing
national wellbeing and productivity.
"Figures show that public leisure alone
APRIL 2020 © Cybertrek 2020
HCM n There are concerns over the future of the "vital infrastructure" provided by grassroots sport facilities
pressures on both our physical and mental
n Making gym memberships tax
health, as our routines are disrupted.
deductible for a stipulated period.
"the significance of maintaining our physical and mental health cannot be
this would make it easier to regain memberships after the unsettled period,
underplayed in these circumstances, and
as well as possibly allowing facilities
leisuresector finds itself the physical activity opportunities leisure uniquely placed to offer support to people. opportunities
to hold on to current members.
"If physical activity organisations difficult for this vital infrastructure to be
In addition to this, the sector is looking for clarification on the processes for the following:
restored once the crisis is over – and a
n Clarity on the terms of loan provision,
lengthy restoration process would have
as six months is not feasible for the
dire consequences for our society.”
repayment of interest, given the low
are not supported to survive, it will be
margins within the sector. It requests that
The measures proposed by the sector bodies are:
the window is extended to 12 months.
n Comprehensive salary payment
Insurance and the grounds for pay-
support, as instituted in other
outs, in addition to confirming the
parameters in the new business
n rental/management fees
interruption loan scheme.
reduction support, to reduce/
n Clarity on non-payment of
cease rental payments.
VAt, National Insurance, pension
n For public sector operators,
and payroll contributions during
clarification on the responsibility of
the period of disruption.
local authority clients and the non-
n Clarity on tailored financial
n The leaders say financial help
payment of management fees as well
support for self-employed physical
would allow companies bounce back
as additional support with cash flow.
activity professionals. l
quicker following the lockdown
n Clarity on business Interruption
© Cybertrek 2020 APRIL 2020
BUYERS’ GUIDE The sports and play Construction association, sapCa, is the recognised trade organisation for the sports and play facility construction industry in the uK. saPca fosters excellence, professionalism and continuous improvement throughout the industry, in order to provide the high quality facilities necessary for the success of British sport. saPca represents a
wide range of specialist constructors of natural and synthetic sports surfaces, including both outdoor and indoor facilities, from tennis courts and sports pitches to playgrounds and sports halls. saPca also represents manufacturers and suppliers of related products, and independent consultants that ofer professional advice on the development of projects.
sEE nEXT PaGE For KEY
prinCipal ConTraCTors Charles Lawrence Tennis Courts Tel: 0800 294 8066 www.allcourts.co.uk
tel: +44(0)1636 615866 www.charleslawrencesurfaces.co.uk
Honours Yard, Lodge Lane, Chalfont St Giles,
Bucks, HP8 4AJ
T: 01494 766673 E: email@example.com www.chilternsportscontractors.co.uk
Design, Build & Maintain the Finest Tennis Courts & Sports Surfaces 01621 85 86 86 www.etcsports.co.uk
+44 (0)1202 742968
Hunter Construction (Aberdeen) Ltd, Centaur House,Thainstone Business Park, Inverurie AB51 5GT
Tel: (0116) 246 0500 Fax: (0116) 246 1561 Email: firstname.lastname@example.org www.fossecontracts.co.uk
Tel: 01467 627290 Fax: 01467 625791 E-mail:email@example.com
SPECIALISTS IN SPORTS PITCH CONSTRUCTION NATURAL SPORTS GROUND CONSTRUCTION
Tel: 01908 260217 Fax: 01908 261659 Email: firstname.lastname@example.org www.landunitconstruction.co.uk
Pitch Perfect.. Over 55 years Football, Hockey, Rugby sports pitch sports pitch construction construction
Design and construction of 3G football & rugby pitches, all-weather hockey surfaces, multi-use games areas, athletics tracks and more, for sporting clubs, local councils, universities, colleges & schools
T: 01491 827810 E: email@example.com www.mcardlesport.co.uk
ADVERTISE HERE CALL JOHN:
+44 (0)1202 742968
experience MUGA & Athletic tracks
01926 423 918 firstname.lastname@example.org
Exceptional Sports Facilities Tel: 01635 345210 www.sandcslatter.com Dd F F
march 2020 © CYBERTREK 2020
KEY a Tennis courts
anCillary ConTraCTors, manuFaCTurers & suppliers
C athletics Tracks d multi sports e natural sportsturf
B&L Fencing Services Ltd Tel: 01527 882101 Fax: 01527 882123
Specialists in synthetic grass & artificial sports surfaces
F Play surfaces g adhesives
T: +44 (0)800 9788 140 E: email@example.com W: www.as-sportssystems.co.uk
b synthetic Pitches
h aggregate Producers
Fencing Specialists to the Sports Industry
K Floodlighting l indoor structures Bridome Ltd, The Courtyard, Wisley, Surrey GU23 6QL
Tel +44 (0)1932 350365 e. firstname.lastname@example.org
Fax +44 (0)1932 350375 w. www.bridome.co.uk
m Paint manufacturers
T: 01606 834015 E: email@example.com www.britanniapaints.co.uk
o sports surface suppliers p surface painting /line marking Q civil engineers & Groundworks
HIGH PERFORMANCE FLOORING FOR SPORTS & PLAY FACILITIES AROUND THE WORLD. www.conica.com
Phone: 01636 642 460 Email: firstname.lastname@example.org
r irrigation & Pumping 01380 830 697
T Professional services
Leading in Artificial Turf Systems Phone: +31 (0) 384250050 E-mail : email@example.com
Multi-use sports flooring for all round perforMance
The leading manufacturer of netting, posts & sports ground equipment taraflextM community
call: +44 01926 622600 email: firstname.lastname@example.org Visit: www.gerflor.co.uk o
www.harrod.uk.com ● Tel: 01502 583515
THE SPORTS AND PLAY CONSTRUCTION ASSOCIATION CAN BE CONTACTED ON: Tel: 024 7641 6316 Email: email@example.com www.sapca.org.uk
© CYBERTREK 2020 march 2020
Manufacturers of high quality sports equipment and tennis court products
ADVERTISE HERE CALL JOHN:
+44 (0)1202 742968
T: 0121 783 0312 F: 0121 786 2472 E: firstname.lastname@example.org www.hexasports.co.uk
01785 594421 WWW.MARKHARROD.COM I
Murﬁtts Industries Ltd Station Road, Lakenheath, Suffolk IP27 9AD
Tel: 01842 860220 Fax: 01842 863300 Email: email@example.com o
POLYTAN SPORTS SURFACES LIMITED Phone: 0845 224 1416 Fax: 0845 224 1617 Email: firstname.lastname@example.org
Market leaders in the manufacture, supply, installation & maintenance of synthetic and natural sports surfaces.
. P R E S E R V I N G
Sports Flooring www.regupol.com o
P L A Y
surface testing & consultancy Tel: 0845 602 6354 Email: email@example.com Web: www.sportslabs.co.uk
Tel: 01900 817837 Email: firstname.lastname@example.org
Maintenance for Synthetic SportS SurfaceS
Celebrating 20 years providing durable, resilient & quality multi use sports floors
Sports Turf Research Institute
01244 321200 email@example.com
t. +44 (0)1274 565131 e. firstname.lastname@example.org www.stri.co.uk
DESIGN & ADVICE FOR SPORTS SURFACES
TigerTurf UK LTD TM
t: +44 (0)1299 253966 e: email@example.com
Synthetics sports pitch mainenance experts tel:// 08702 400 700 fax:// 08702 400 701 email:// firstname.lastname@example.org web:// www.technicalsurfaces.co.uk
ADVERTISE HERE CALL JOHN:
+44 (0)1202 742968
LOOKING FOR A SUPPLIER? cleaning, lining and resurfacing of sports surfaces T: 01342 851172 e: email@example.com www.white-line-services.com
INTERESTED IN BECOMING A SAPCA MEMBER? Tel: 024 7641 6316
Email: firstname.lastname@example.org www.sapca.org.uk
march 2020 © CYBERTREK 2020
DIRECTORY To adverTise, call: +44 (0)1202 742968 email: johnchallinor@lEisurEmEdia.com eXerCise eQuipmenT
Ready for a new experience?
Unique sports structures with natural light and ventilation
01380 830 697 email@example.com www.coprisystems.com
precor.com · 08448 480101 · firstname.lastname@example.org
sporTs eQuipmenT suppliers & manuFaCTurers loCKers & Changing rooms FOOTBALL
We also supply team shelters and products for athletics, badminton, basketball, cricket, lacrosse, netball, tennis, pitch maintenance and much more.
tel 01525 384298 email@example.com
CALL OUR EXPERT TEAM OR VISIT WWW.MARKHARROD.COM
We’re all about funky padlocks STRONG, SECURE, SAFE
© CYBERTREK 2020 march 2020
To adverTise, call: +44 (0)1202 742968 email: johnchallinor@lEisurEmEdia.com
sporTs surFaCes & mainTenanCe
The Specialists in Synthetic Grass and Artificial Sports Surfaces
SANDING SEALING COURT MARKINGS NATIONWIDE SPECIALISTS Tel: 01684 567504 Email: firstname.lastname@example.org www. peterdorrell.co.uk
+44 (0)800 9788 140 Dorrell_CITW Jan_New.indd Dorrell_CITW Jan_New.indd 1 1
22/10/2014 22/10/2014 10:27 10:27 Take a look
High Performance Fitness Flooring Recognised Brand Trusted Quality
Over 55 years sports pitch construction experience
Turnkey Solutions Design & Build FIH Accredited
Drop us an email
Copyright © Adven
Football pitches Hockey pitches Multi-use Games Areas Rugby pitches Athletic tracks Synthetic & Natural
the night sky in safe hands
. P R E S E R V I N G
P L A Y
MAINTENANCE FOR SYNTHETIC SPORTS SURFACES
0121 354 1010
Get in touch 01926 423 918 email@example.com www.obriencontractors.co.uk
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REPAIR REVIVE REJUVENATE
Picture courtesy of Cheshire County Sports Club
SMG Pioneer and Leader in Track & Turf Equipment
SMG Sportplatzmaschinenbau GmbH Robert-Bosch-Straße 3 DE-89269 Vöhringen (Germany) Tel. +49 (0) 7306 - 96 65 0 Fax + 49 (0) 7306 - 96 56 50 firstname.lastname@example.org www.smg-gmbh.de
Be seen By over 5,500 aCTive buyers in each issue To advertise here, call us now on +44 (0)1202 742968 email: email@example.com
MARCH 2020 © Cybertrek 2020
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The voice for community leisure trusts across the UK The community leisure trust collective has launched a new brand that seeks to support and develop our public leisure and culture services. Community Leisure UK â€“ formerly Sporta - is the association that specialises in charitable leisure trusts across the UK, enabling networking and knowledge sharing with peers and external stakeholders. Collectively, member community leisure trusts manage a combined budget of more than ÂŁ1.6bn, employ over 67,000 people, and receive 233million visits per year. Charitable trusts are key community anchors who reinvest every penny into developing services focused on their local people across the life course. Trusts are working with more and more partners to develop supported routes to mental and physical health improvement, while reshaping services to meet local strategic objectives. The ultimate aim of community leisure trusts is to engage all people across the community, whether that is having a health check, a coffee in a safe and warm space, going for a swim, taking a walk in the park, borrowing a library book or becoming a member of a gym.
Community Leisure UK are keen to help organisations who would like to know more about the public leisure landscape and / or the charitable trust model. Please do get in touch at:
www.communityleisureuk.org @CommLeisureUK email@example.com
Thank you for reading.