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GoodGym offers people a way to keep their workouts varied and provides extra motivation

fitness world. They have stuck to one thing and focused on doing it really well and they work collaboratively with the community, so it’s very flexible and open.

How could gyms engage? Some gym operators, including Better, have been supportive by letting our runners use their facilities to meet up. It would be great if operators would like to collaborate with us and would market our work to their members, who could do a coach run as another of their weekly workouts, or sign up for a one off mission. It’s a great way to keep your workouts varied and keep people engaged.

93 per cent of runners say GoodGym has boosted their motivation

What are you most proud of? I’m very proud of the culture we have created. Everyone is so friendly and supportive of each other and it’s a wonderful thing to be able to help people who are living on their own. Both parties get something from the arrangement. Our evaluation has shown that it improves the ©cybertrek 2018

wellbeing of both the runners and the coaches, with 93 per cent of the runners saying it increased their motivation to exercise. It gives both sides a sense of purpose. The coaches benefit from the company and structure. People have said GoodGym has given them

hope, or changed their perception of young people. It’s also helped ease social isolation: we’ve had instances where the old people have been hospitalised and the runners are the only people who visit them. I’m most proud of the ways in which GoodGym has helped people connect. ●

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Profile for Leisure Media

Leisure Management Volume 37 2018  

Leisure Management is the magazine and online community for decision-makers in the global leisure industry.

Leisure Management Volume 37 2018  

Leisure Management is the magazine and online community for decision-makers in the global leisure industry.