A Quintessentially trip n Eat canapés, drink champagne and listen to an opera singer during a private tour of the magma chamber in a dormant Icelandic volcano n Dive with whales in Tonga, with the experience captured by an award-winning marine photographer n Travel across the North Pole on a dog sled to look for polar bears n Have the near-exclusive use of a tropical African island
Some members want to scour the North Pole for polar bears
and maintain those relationships because we deliver on our word. Some of the celebrities and sports people are also our clients. Building up good relationships is vital though. It used to be the three founders going to restaurants and clubs every night, but now we have a team of younger people, with far more energy.
What do you look for in a supplier? There’s a well-trodden path to our supplier relationships. We have a business development team for interested companies to get in touch with and we are always looking for new and exciting colleagues to partner with. Partners need to be well regarded, have a great track record in delivering what they say they’re going to deliver and be willing to go the extra mile when we require it.
How do you ﬁnd your members? Members tend to come to us. We do run events and some PR and © cybertrek 2018
A member might want to meet David Beckham
marketing, but overall allow our members tend to introduce people. We’re growing at 30 per cent per annum, and it’s not just elite either. Yes, we do have extremely wealthy people at the top end, but we also have young architects and professionals. We’re very much about getting the right people to use the services and add value to their lives. Everyone wants expertise in their lives. There is digitisation going on in our industry, but when you’re booking a vacation or making a real estate purchase, you might want to talk to someone who has the expertise to help you make the right decision. We can provide a knowledgeable sounding board to help someone make a well informed decision quickly – more so than a computer.
What plans do you have going forward? We’re looking to become operators. We’re building a mega yacht and we’re looking at the hotel space, private clubs – and we already have an offer on a property in Hong Kong. ● Read online leisuremanagement.co.uk/digital
Leisure Management is the magazine and online community for decision-makers in the global leisure industry.