PROFILE: AARON SIMPSON
Simpson runs a lifestyle service for the super-rich
increase in requests
related to spa, nutrition
decrease in nightlife requests, corresponding with the ‘health is wealth’ trend
increase in educational experiences
increase in experiential opportunities compared to luxury goods
increase in requests relating to the finest jewellery and watches
in foreign spend in UK on luxury goods from the Far East
tool. We’ve usually been asked for something before and can provide answers within seconds.
What sort of requests do you receive and can you always accommodate them? Restaurants are still the most frequent requests, closely followed by travel. We never say no if we can help it, but sometimes we have to offer an alternative. Often it’s for the simplest requests, like a booking to the hottest restaurant in London at the time. Sometimes the restaurant just does not have a table – and we do stop short of building an extension – but we’re always able to accommodate our clients with something equally as good. It’s a case of supply and demand and
sometimes demand is so overwhelming you have to supply an alternative. It’s not common for people to ask to meet a celebrity or sportsperson, but it happens at least 100 times a year. Sometimes they want to connect for charitable purposes. We did a private dinner for the opening of the play Harry Potter and the Cursed Child and held a charity event. JK Rowling came along and we raised a lot of money for children’s charities. It could be a request for a kickaround in the back garden with David Beckham, or a fashion show with Karl Lagerfeld.
How can you facilitate those sorts of requests with celebrities? Ah, that’s our business! We build great relationships with all our suppliers
THE HEALTH EFFECT n The “Waitrose effect” is now the “health effect”, as people become more concerned with their lifestyles. We are seeing a strong trend for living more healthily, with a 30 per cent increase in people investing in property near parks, the river, gyms, yoga studios and wholefood outlets and juice bars.
People are more invested in their
Read online leisuremanagement.co.uk/digital
n Extravagance and luxury is a longstanding trend among billionaires that is unlikely to change, but now they are looking for status outside the possession of luxury goods. Status is now “who I am” rather than “what I have”.
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