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PROFILE: AARON SIMPSON

Simpson runs a lifestyle service for the super-rich

Quintessentially

INSIGHTS

12%

increase in requests

related to spa, nutrition

and wellness

20%

decrease in nightlife requests, corresponding with the ‘health is wealth’ trend

20%

increase in educational experiences

55%

increase in experiential opportunities compared to luxury goods

18%

increase in requests relating to the finest jewellery and watches

15%

in foreign spend in UK on luxury goods from the Far East

tool. We’ve usually been asked for something before and can provide answers within seconds.

What sort of requests do you receive and can you always accommodate them? Restaurants are still the most frequent requests, closely followed by travel. We never say no if we can help it, but sometimes we have to offer an alternative. Often it’s for the simplest requests, like a booking to the hottest restaurant in London at the time. Sometimes the restaurant just does not have a table – and we do stop short of building an extension – but we’re always able to accommodate our clients with something equally as good. It’s a case of supply and demand and

sometimes demand is so overwhelming you have to supply an alternative. It’s not common for people to ask to meet a celebrity or sportsperson, but it happens at least 100 times a year. Sometimes they want to connect for charitable purposes. We did a private dinner for the opening of the play Harry Potter and the Cursed Child and held a charity event. JK Rowling came along and we raised a lot of money for children’s charities. It could be a request for a kickaround in the back garden with David Beckham, or a fashion show with Karl Lagerfeld.

How can you facilitate those sorts of requests with celebrities? Ah, that’s our business! We build great relationships with all our suppliers

THE HEALTH EFFECT n The “Waitrose effect” is now the “health effect”, as people become more concerned with their lifestyles. We are seeing a strong trend for living more healthily, with a 30 per cent increase in people investing in property near parks, the river, gyms, yoga studios and wholefood outlets and juice bars.

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People are more invested in their

Read online leisuremanagement.co.uk/digital

health

n Extravagance and luxury is a longstanding trend among billionaires that is unlikely to change, but now they are looking for status outside the possession of luxury goods. Status is now “who I am” rather than “what I have”.

© cybertrek 2018

Profile for Leisure Media

Leisure Management Volume 37 2018  

Leisure Management is the magazine and online community for decision-makers in the global leisure industry.

Leisure Management Volume 37 2018  

Leisure Management is the magazine and online community for decision-makers in the global leisure industry.