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FITNESS IN TRANSIT Maintaining physical activity levels on the road can be challenging, but it’s a challenge the fitness industry is now addressing. Laura Swain, assistant editor of hospitality at innovation research and advisory company Stylus, investigates the growing in-transit fitness trend

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onsumers have long accepted that getting on a plane or travelling for work inevitably involves a lot of sitting down and less-than-healthy meals. But according to the Global Business Travel Association (GBTA) 2017 Business Traveler Sentiment Index Global Report, 22 per cent of UK business travellers say that poorer onthe-road eating habits make them want to exercise while travelling. Indeed, from business travellers and tourists to hardcore athletes, consumers are yearning for convenient services and on-the-go fitness support to help them make the best use of their time in transit. In fact, the GBTA reports that 41 per cent of millennials say they would be more likely to continue their workout schedules on the road if they felt they had access to the equipment required to do so. In response to this growing appetite, airports and airlines are increasingly developing strategic facilities and services

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that allow passengers to use their travel time to exercise and improve their overall health. It’s a move that’s led to some extremely innovative ideas in this space and something that the health and fi tness industry is now capitalising on. IN-AIRPORT FACILITIES In the US, start-up Roam Fitness opened what it claims to be the first publicfacing post-security airport fitness centre in early 2017. The gym, which includes shower facilities, is based at Baltimore-Washington International Airport and is available to members on a daily, monthly or yearly basis. The fully serviced gym facility includes fitness kit and equipment hire

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from Canadian athletic clothing brand LuluLemon and Brooks Running Shoes. Alternatively, customers can vacuumseal their own kit post-workout to avoid emitting odours within their luggage.

Roam Fitness includes clothing hire

Profile for Leisure Media

Health Club Management September 2017  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.

Health Club Management September 2017  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.