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L I W PR E V I E W

PHOTO: SHUTTERSTOCK.COM

LIW’s Sports education stream will focus on encouraging sports participation and developing facilities

business forward. Topics will include how to gain more clients on a commercial gym floor; understanding social media; and how digital media has broadened the scope of opportunities to fitness professionals. Practical Coaching Targeted at fitness professionals including PTs, fitness managers and nutritionists, Practical Coaching at LIW will deliver a world class line-up of industry figureheads discussing the practical application of training and nutrition. Via two-hour workshops, delegates will learn from the likes of nutrition and behavioural change specialist Gary Mendoza, fitness entrepreneur Jamie Alderton, and founder of Mac-Nutrition Martin MacDonald. Practical Coaching is designed to address and improve industry standards from beginner to advanced level, with a clear focus on the implementation of evidence-based

information to improve performance on a day-to-day basis, whether in a facility or online with clients. Operators’ Conference The Operators Conference will host top speakers discussing broader industry issues and trends, such as retention, digital marketing, team management, secondary spend and business performance. In a packed two-day schedule, attendees will hear from the likes of Raja Saggi, head of B2B marketing at Google; Nick Eastwood, deputy chair at Wasps Rugby Club; and Sol Orwell, a seven-figure entrepreneur and co-founder of Examine.com, a resource on nutrition and supplements. The Operators’ Conference should be top of the list for any operator wanting to improve workforce development, boost profitability, drive down costs and stay abreast of industry trends and developments.

SPORTS LIW speakers (l-r): Nick Eastwood of Wasps Rugby Club, Google’s Raja Saggi and entrepreneur Sol Orwell

The Sports education stream will focus on two main themes: encouraging sporting participation and developing sports facilities. Delegates will discover workshops with a host of leading brands, providing practical tools and tips for increasing sports awareness and participation via new groups and demographics. The programme will also tackle the often daunting process of facility development, offering advice on planning, material selection and multi-use considerations. The Sports education stream is ideal for anyone working in the sports industry or looking to add sports to their business. The seminars are designed ©Cybertrek 2016 healthclubmanagement.co.uk September 2016

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Profile for Leisure Media

HealthClubManagement September 2016  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.

HealthClubManagement September 2016  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.