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SU PPL I ER S H OWC A S E

Dressed in black Village Gym Watford’s refurbishment has seen it introduce the new Diamond Black Artis range from Technogym – the first UK club to do so

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n July, following a £1.5m investment, Village Gym Watford completed a full refurbishment of its gym facilities. To support a growing membership base, the gym floor was expanded by 20 per cent to extend all areas, including cardio, strength and functional. Village Gym Watford was the first UK site to install the new Diamond Black Artis range from Technogym. “We invested in the new range to differentiate ourselves from our competitors, creating a truly premium experience for our members and guests,” explains Anthony Heskins, general manager at Village Watford. “The Black Artis equipment features the latest Unity digital platform, giving our members a fully personalised experience. The equipment not only looks extremely sleek, but also ties in nicely with the Village brand colours of black and green, bringing the overall visuals of the club together really well. Feedback from members in the first month has been great.”

INTEGRATED SYSTEMS

The investment also included Technogym’s mywellness cloud, which further enhances the user experience. For Village, mywellness cloud presents a great opportunity to engage with members on a deeper level – and with over 400 mywellness accounts created so far, it has already proved to be a fantastic tool for the Watford fitness team. “The fitness team know which members are on the gym floor, so the trainers can approach people knowing who they are and what activities they do, both in and

The Unity digital platform can be highly personalised

Village Gym Watford is the first UK site to offer Black Artis

Technogym recognises that our members live digital lives, and ensures fitness and wellbeing are a part of this – Tony Orme outside the gym,” says Heskins. “This also provides opportunities to boost PT revenue, by helping the fitness team engage with members.” As part of a commitment to helping members understand their health metrics, Village has also invested in a Tanita professional body composition monitor, which integrates with the mywellness system. “We find Tanita’s integration with mywellness really effective,” says Heskins. “For members with injuries, we’re able to use Tanita to determine any muscle imbalances. For goal-orientated members, such as those looking to lose weight, we can provide a programme based on their personal results. Using Tanita on a regular basis helps them understand their progress and the impact of looking at overall body composition.”

“Technogym recognises that our members live digital lives, and ensures fitness and wellbeing are a part of this,” says Tony Orme, marketing director, health & fitness for Village Hotel Club.

VERSATILE TRAINING

Village’s investment also included three Technogym Skillmills. “This has been a great new toy for the gym and our members have been really excited to try it out,” says Heskins. “Skillmill has been positioned alongside our functional space, allowing us to offer our members something quite different from our competitors. It allows members to train in many different ways – such as a sled push, sprints and agility training – on just one piece of equipment. It’s hugely versatile.” ● www.technogym.com

©Cybertrek 2016 healthclubmanagement.co.uk September 2016

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Profile for Leisure Media

HealthClubManagement September 2016  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.

HealthClubManagement September 2016  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.