__MAIN_TEXT__

Page 83

I H R S A U PDATE

Explore Seville's historic sites

FANCY A TRIP TO SEVILLE? – WHY YOU SHOULD ATTEND IHRSA EUROPE So why should you attend IHRSA Europe 2016? Some of this year's highlights will include: ● One of the best networking opportunities for the industry in Europe, with more than 500 industry professionals in attendance. ● Seminars designed to help you improve your operation and grow your

EUROPEAN CLUB LEADERSHIP AWARD The European Club Leadership Award recognises the European club leader who has done the most to advance his/her company and the industry through strong leadership and performance. The 2016 award will be presented during the IHRSA European Congress. The application deadline is 9 September. For more information and to obtain an application form, visit  www.ihrsa.org/awards spectrum of innovation” – and that advice almost led them to ruin. But in one of the most successful turnarounds in modern business history, Lego restructured its innovation management system and saved the company. Today, it’s the most profitable and fastest growing company in the toy industry: sales have grown by 24 per cent a year, and profits by 45 per cent, every year for the past four years. The goal of this session is tell the Lego story and the lessons to be learned.

business, with simultaneous translation into French, Italian, Polish, Portuguese, Russian and Spanish. ● The opportunity to meet one-to-one with leading suppliers of fitness equipment and services. ● The opportunity to step back from your day-to-day operations and plan for a better future.

DIGITAL DISRUPTION

Meanwhile Marcos Eguillor, managing partner of BinaryKnowledge and adjunct professor at IE Business School in Spain, will present the theme of 'Going digital: The disruptive opportunity for the global health club & fitness business'. In his session, Eguillor will: ● Review developing trends in the digital market, and discuss what digital transformation really means to your business. ● Offer an understanding of new users and their demands for connected fitness and e-health solutions.

● Tours of some of the area’s leading health and fitness clubs. Log on to ihrsa.org/congress to learn more, to register for this event and to reserve a hotel room. Should you have any questions, please contact us by emailing IHRSAevents@ihrsa.org or calling +1 617-316-6796 ● Offer insights into how the future of health clubs and the fitness industry might look globally, compared to the journeys lived by other industries. ● Explain what to do – and how to do it – when facing and embracing these changes, and dealing with the competition. Other presenters will include IHRSA board chair Rasmus Ingerslev, who will present on 'Growing the fitness industry through innovation and technology'. The full speaker line-up for the event is available at www.ihrsa.org/congress

ABOUT IHRSA Founded in 1981, IHRSA – the International Health, Racquet & Sportsclub Association – is the only global trade association, representing more than 10,000 health and fitness facilities and suppliers worldwide. Locate an IHRSA club at www.healthclubs.com To learn how IHRSA can help your business thrive, visit www.ihrsa.org Speaker Marcos Eguillor

©Cybertrek 2016 healthclubmanagement.co.uk September 2016

83

Profile for Leisure Media

HealthClubManagement September 2016  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.

HealthClubManagement September 2016  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.