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Les Mills pioneered the concept of 'strong is the new skinny' well before it entered the mainstream market efficient system to deliver all the benefits of strength training.

BODYPUMP for every body

Feminism was also taking off in New Zealand at this time. Women were chasing strength and empowerment not only metaphorically, but physically as well. “We wanted to break the stigma that women couldn’t, or shouldn’t, weight train”, says chief creative officer Dr Jackie Mills. Jackie knew weight training was perceived as ‘masculine’ exercise that created bulky, muscular bodies. She had been incorporating weight training into her exercise through her gymnastic career and knew that the right type of strength

With so much goodness packed into just one class, the BODYPUMP concept quickly shot into the international fitness stratosphere training could create a strong lean body. Championing “strong is the new skinny” well before its time, Jackie and Phillip emphasised the gains involved in strength training; from cardiovascular health to joint functionality to hormone responses. Participants soon realised that weight training in a group environment

Les Mills classes now inspire people all over the world

accompanied by great music, and led by a motivating coach, was more fun than a traditional weights workout. With so much goodness packed into just one exercise class, the BODYPUMP concept quickly shot into the international fitness stratosphere. Now BODYPUMP can be found in more than 15,000 health and fitness clubs around the world. Read the full story at: www.lesmills.com/uk/knowledge/newsfeed/ history-of-bodypump/ This January Les Mills will launch its 100th BODYPUMP release. That’s 25 years of BODYPUMP classes across the globe. Find out how your club can get involved at www.bodypump.com Make your BODYPUMP 100 January launch your best ever. Book your free space at a Power of Events seminar today at www.bodypump.com

TEL: +44 (0)207 264 0200 EMAIL: lmuk.clubs@lesmills.com WEB: www.bodypump.com ©Cybertrek 2016 healthclubmanagement.co.uk September 2016

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Profile for Leisure Media

HealthClubManagement September 2016  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.

HealthClubManagement September 2016  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.