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According to the World Health Organization, by 2014, 39 per cent of the world’s population was overweight. With many people getting lost in a maze of conflicting advice, there’s a clear role for the fitness sector to step in and help. Kath Hudson reports on some of the programmes that aim to remove the guesswork


oftware provider Virtuagym offers a nutrition module that members can either download as a nutrition app, or else access via an online club portal to track their exercise and food intake, as well as monitor sleep. Both the app and portal can be bespoke branded for individual clubs. The food app generates personalised nutrition plans based on a variety of goals and lifestyles, or alternatively plans can be assigned by a coach. All nutrition plans are based on gender, height, weight, lifestyle and goals. The system isn’t restrictive in choice of food, but instead gives calorie and macronutrient targets. Users can scan their food and drink intake using barcode scanners, or combine products and save them on the system as meals they want to re-use. Meanwhile, users of the Virtuagym fitness app can choose from 250 ready-made workouts, as well as adding exercises via their activity calendar. They can also upload data from activity trackers. The two Virtuagym apps – food and fitness – are also integrated, meaning that logged activities directly impact the daily calorie count, giving a larger calorie allowance following exercise. All tracked progress can be accessed by coaches, allowing for effective guidance of large groups of clients, both in person and virtually. This community can then be used as a client communication tool, to share nutrition information as The Virtuagym apps can well as tips on integrate food and fitness healthy recipes.


healthclubmanagement.co.uk September 2016 ©Cybertrek 2016

An online tie-up allows you to order the right food

Active Nutrition


ctive Nation has white labelled the The Retention People’s Nutrition Complete programme as Active Nutrition. This offers a structured weight change plan with recipe and meal ideas, plus a traffic light guide to show what’s healthy. There’s also the functionality to order the relevant shopping from a local supermarket, via a link-up with online shopping tool mySupermarket.co.uk, and have it delivered to your home. People can buy an Active Nutrition membership online, or it’s free for those with a standard exercise-based membership. Users receive a log-in to the Active Nutrition portal, where they can personalise their account according to goals, habits, height, weight, dietary preferences and so on. A personalised meal plan is then created, showing recipes and the ingredients needed; people can veto anything they don’t like until they get their ideal nutrition plan. Activity trackers can also be linked with the profile, or else users can upload this information manually. Graphs show progress for calories burned and consumed, activity levels and weight changes, while photos can be added to track progress. Users also have access to lifestyle and wellness support on the website, where new articles are posted each month.


Virtuagym’s nutrition module

Profile for Leisure Media

HealthClubManagement September 2016  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.

HealthClubManagement September 2016  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.