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that consumers can tap into packages that suit their particular needs. “The vast majority of the participation that will take place at Woughton Leisure Centre will be from people within the local catchment. In addition, we're also aiming to attract customers from across the whole of Milton Keynes and Buckinghamshire,” added Waterman. “We've concentrated efforts on creating a centre of excellence, which will have city-wide scope to increase participation, and also regionally and beyond.”

The future of group fitness

As has become the operator’s hallmark, utilising the latest technology has played a central role in 1Life’s regeneration of Woughton Leisure Centre. Nowhere is this more evident than in the Group Cycling Studio, where the operator has partnered with group fitness giant Les Mills to make Woughton the first leisure centre in the world to offer a completely unique group cycling experience. Called THE TRIPTM, this immersive fitness class takes participants on an exciting virtual cycling tour of futuristic cityscapes and alpine vistas, enhanced by the most advanced audio-visual equipment, cinema-sized screens and premium Stages Indoor Cycling bikes. By choosing Stages bikes, 1Life benefits from exercise bikes which have instantly adjustable resistance, a console per bike and Stages Power Meters. In time, these extra features will enable 1Life to provide more training facilities and tailored classes for local cycling clubs – helping to further establish Woughton as a community hub for all types of activity. In addition to offering a range of Les Mills’ world-leading group fitness classes, 1Life expects to work even more closely with the fitness firm as Woughton is set

The innovative solutions and transformed facilities to serve as a hub for Les Mills instructor training and educational sessions. “Les Mills are proud to partner with 1Life at the revolutionised Woughton Leisure Centre,” said Les Mills UK chief executive, Martin Franklin. “The investment and commitment to develop both their instructor team to elite level across the board and the facility will combine to create an amazing experience for the people of Milton Keynes.”

A new way of working

By eschewing the typical leisure operator approach of simply installing a new gym in favour of a range of innovative and targeted leisure offers, 1Life expects to lead a new era of emphasis on group exercise within leisure centres, offering tailored solutions for a wide range of

Working together for the future of fitness

demographics and encouraging everyone to get the most out of life. “Many authorities are now looking to partners such as 1Life to deliver these innovative ideas,” says Paul Sanders. “This approach will ensure that leisure facilities can safeguard their future and engage ever more people in activity."

SERIES ROADMAP This series of promotional features outlines the raft of innovative leisure projects that 1Life has introduced as part of its new contract in Milton Keynes CONTENTS 1. Introduction to 1Life (HCM Jan 2016, p.40) 2. How the MK contract was won 3. Transforming Woughton Leisure Centre 4. How we turned a tractor shed into a functional training hub 5. Tackling inactivity at Windmill Hill Golf Centre

PHONE: +44 (0)1480 484250 EMAIL: businessdevelopmentgroup @1life.co.uk WEB: www.1Life.co.uk ©Cybertrek 2016 healthclubmanagement.co.uk September 2016


Profile for Leisure Media

HealthClubManagement September 2016  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.

HealthClubManagement September 2016  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.