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Jim McMahon MP, former leader of Oldham Council with Stuart Lockwood, CEO of Oldham Community Leisure at the opening of the new Oldham Leisure Centre.

CASE STUDY - Oldham Community Leisure moved to Gladstone from its previous software supplier ahead of launching two new leisure centres at the end of 2015

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The major benefit of this system ur trust operates 11 leisure is that we now understand the real centres, swimming pools and demand for activities, especially synthetic pitches in Oldham, and we swimming. As a direct result of chose to partner Gladstone because this, we are currently revising our we knew their software and services swimming timetable so that it better could make a real difference to the meets the needs of users. We are efficiency of our sites. In particular, also reviewing staffing within the we were impressed by the tailorgym, to ensure we have enough staff made access control solution they Access barriers and activity capture on the floor to deal with queries designed for our two new centres: screen at Oldham Leisure Centre. at our busiest times. And as well Royton Leisure Centre, opened in as assisting with programming and September, and Oldham Leisure staffing decisions, the data provides a much clearer picture Centre, opened in November. of where investment is needed. Oldham Council invested £23m in these two sites, and In addition to its data collection benefits, the solution being able to show exactly how they were being used was is helping us to protect our revenue by making sure that a major condition of our new operating contract. Our everyone who passes through the turnstiles is either a contract aside, it’s a basic requirement for OCL that we member or has paid. It has also enabled us to introduce constantly look for new ways to understand our members. new products without additional staffing costs – such as So it was vital for both us and the council that we should an early-morning members-only swim session – and to be able to gather data on specific facility usage, yet we also offer pay-as-you-go customers the chance to purchase wanted customers to be able to move around our centres RFID bands that will allow them to access sessions paid for unhindered by questions. Of all the suppliers we spoke to, online without having to queue. only Gladstone took our ideas on board. In short, Gladstone has delivered, on time, an access While we were in favour of installing turnstiles activated control solution that allows us to monitor usage across by RFID at reception and the gym, we didn’t want turnstiles all areas of our buildings. What’s more, the simple yet at the pool, as we felt the wet environment would inevitably effective visual interfaces they have created ensure that our cause problems with the electronic equipment. We customers can operate the system successfully every time. knew data relating to class and activity bookings would Peter Howson, head of customer relations, OCL be captured when members scanned in at the reception turnstiles, while turnstiles at the gym would track gym usage, so swimming was the missing piece of the jigsaw. To overcome this, Gladstone developed a system which allows data on pool usage to be collected using a mounted touch-screen at the main reception turnstiles. Before being TEL: +44 (0) 1491 201010 allowed access, customers simply touch “Yes” or “No” in EMAIL: sales@gladstonesoftware.co.uk response to the question, “Are you going to swim today?” WEB: www.gladstonesoftware.co.uk ©Cybertrek 2016 healthclubmanagement.co.uk September 2016

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Profile for Leisure Media

HealthClubManagement September 2016  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.

HealthClubManagement September 2016  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.