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Through the club app, members can form social connections and motivate each other

messaging, but keep in mind that one-onone is time-intensive. Collective communciation in the form of discussion or special interest groups is more efficient. Your members can form social connections and motivate each other. For you and your staff, it becomes easy to post motivational group messages, share knowledge, engage your members one on one, share challenges, and so on. And because you can always maintain a dialogue, interaction never becomes forced or unengaged.

Challenge and reward members

A second important factor to engagement is the customer experience. For clubs, a good customer experience generally means that members are motivated and reach their goals in a positive club

Clubs can use the app to easily stay in touch with their members

By using mobile apps for progress tracking and communication, it's easy to create an atmosphere of friendly competition environment. You can stimulate all these factors at once by setting up a challenge and reward system. By using mobile apps for progress tracking and communication, it's easy to create an atmosphere of friendly competition that will keep your members motivated and committed.

An app to boost engagement We all have smartphones nowadays. That's why a club mobile app is a great

tool to engage your clients. The groups you have set up can be made accessible through your app, so your members can interact with you wherever they are. For added motivation, you can easily set up daily workout or nutrition reminders for your members, or push notifications to notify them of special offers, challenges, or new classes. Daily use of these mobile apps will 'force' your members to be involved with fitness and nutrition on a daily basis, and these daily repetitions are building blocks of new habits. The options to extend the contact moments with your health club members are endless, and each moment is another chance to increase your members’ motivation and to remind them to keep on working on a healthier lifestyle.

TEL: +44 20 8133 3657 EMAIL: sales@virtuagym.com WEB: www.virtuagym.com/professional ©Cybertrek 2016 healthclubmanagement.co.uk September 2016

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Profile for Leisure Media

HealthClubManagement September 2016  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.

HealthClubManagement September 2016  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.