Page 26

Technology news Tony de Leede and Wexer launch Move 123 Fitness industry entrepreneur Tony de Leede has teamed up with virtual fitness platform Wexer to launch a new virtual training service for health clubs. Called Move 123, the new venture will make a library of online fitness content available for clubs to use through the Wexer platform. The virtual fitness classes provided by the new service will be focused on six different categories – ranging from low intensity classes such as yoga, stretch and pilates to dance and high intensity classes. According to de Leede, the content has been designed to ease timetabling pressures at clubs. “Our partnership with Wexer Virtual will enable club groups to deliver worldclass virtual content that has been designed with both the member and club in mind,” he added. Details: http://lei.sr?a=E8b9C_H

Move 123: Six different categories

Facebook remains the most popular platform among the top 20 health club chains

Budget gyms rule social media Budget health club chains continue to lead the way when it comes to social media engagement in the fitness sector. The Social Media Fitness Index Q2 2016 report, from data specialist LeisureDB, reveals that Leeds-based Xercise4Less has overtaken Pure Gym as the top ranked health club operator when measured by the number of interactions achieved across the ‘big four’ social media platforms – Facebook, Instagram, Twitter and YouTube. Xercise4Less ranked first with an overall engagement score of more than 80 per cent – 8 per cent ahead of closest rival

Pure Gym. Covering the three-month period from 1 April to 30 June 2016, the report shows that the overall number of social media likes, followers, subscribers and views received by the top 20 UK private health club operators increased on figures from Q1 20116.. Facebook likes increased by 5 per cent during the period and there was also an impressive 20 per cent increase in the number of people following fitness chains on Instagram. The report also shows that Facebook is the most common platform among the top 20 private brands. Details: http://lei.sr?a=n4q5J_H

Netpulse releases Feedback app Tech company Netpulse, provider of mobile apps for health clubs, has released a new app product which lets gym members give immediate feedback to clubs through their smartphones. Mobile Feedback for Netpulse’s Club Mobile App is designed to help health club operators easily access real-time feedback from members. Gym users can rate the club after each workout, providing information to help operators improve services, identify which members to upsell to, and which members to try and save from cancelling their membership. “Traditional feedback like email surveys require too much effort from the member, resulting in low participation,” said Greg Skloot, Netpulse’s vice president of growth. “With Mobile Feedback, the process is seamless for the member, giving 26

club operators a level of insight that was never before possible.” Mobile Feedback enables clubs to discover upsells among members who give positive ratings, prevent cancellations by taking immediate action on negative ratings, and improve service by using feedback to keep staff accountable. It will also be able to promote positive reviews by posting on review sites such as Yelp. Feedback is gathered automatically by the club’s app. “With companies like Uber using mobile feedback tools for years with great success, we’re excited to now bring this technology to the fitness industry,” said John Ford, president of Netpulse. “This makes giving feedback at the gym frictionless and habit forming, ensuring that members are doing it regularly.” Details: http://lei.sr?a=e8B9S

healthclubmanagement.co.uk September 2016 ©Cybertrek 2016

The app offers immediate feedback

Profile for Leisure Media

HealthClubManagement September 2016  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.

HealthClubManagement September 2016  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.