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News and jobs updated daily on www.healthclubmanagement.co.uk Edited by Tom Walker. Email: tomwalker@leisuremedia.com

British Military Fitness gets public funding

BMF instructors will provide sessions CEO Glenn Earlam said the group is keen to strengthen brand awareness

DLL relaunches brand Racquet and fitness club operator David Lloyd Leisure (DLL) has relaunched its brand – a strategic move supported by a nationwide marketing push. The group’s integrated campaign, called Come to Life, includes the brand’s first ever national TV advert and a major marketing effort involving social, interactive and digital channels, as well as outdoor ads, door drops and in-club communications. The TV ad focuses on the breadth of offering at DLL, its inclusive family approach and the facilities available – conveying the idea that DLL is a place for everyone, whether they’re two or 80 years old.

The campaign follows a significant investment and expansion programme which has seen DLL invest £80m in refurbishing and developing 77 of its existing UK clubs. Speaking to Health Club Management, DLL chief executive Glenn Earlam said the campaign is part of a strategy to strengthen awareness of the company’s offering. “There are too many people in our target market who don’t know who we are or what we do,” Earlam said. There will be a full interview with Earlam in the October edition of HCM, Details: http://lei.sr?a=2b2b7_H

Public sector employees will be able to get a taste of military workouts for free thanks to a tie-up between British Military Fitness (BMF) and the Sport England-funded Exercise Movement and Dance Partnership (EMDP). BMF and EMDP will work together to encourage group exercise by taking outdoor fitness sessions into councils and other workplaces across Greater London. The offer is open to 20 organisations on a ‘first come, first served’ basis. Details: http://lei.sr?a=P6e6w_H

Everyone Active wins tender for London sites

Nuffield completes Virgin deal Nuffield Health has become the UK’s second largest fitness provider after completing a deal to acquire 35 Virgin Active clubs. The deal, originally announced in June and believed to be worth around £80m, increases the number of clubs in the not-for-profit healthcare company’s portfolio to 112 – second only to budget operator Pure Gym and The Virgin Active clubs will now be rebranded its 165 sites. clinics within a number of the gyms, A multi-million investment programme featuring services such as physiotherapy, will now begin to turn the sites into in-depth health assessments, nutritional Nuffield Health Fitness & Wellbeing therapy and private GP appointments. Centres. Plans include enhancing current facilities with the addition of medical Details: http://lei.sr?a=e4u2x_H

£29m will be spent on sport facilities Everyone Active has won the tender to continue running leisure centres in the London Borough of Havering, with the local council planning to spend £29m on sports facilities. Everyone Active has been Havering Council’s leisure centre operator for two decades and has been appointed to run facilities for a further 20 years. The company will be working with the council to provide a range of leisure facilities in improved or new buildings. Details: http://lei.sr?a=Q9V3Q_H

©Cybertrek 2016 healthclubmanagement.co.uk September 2016

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Profile for Leisure Media

HealthClubManagement September 2016  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.

HealthClubManagement September 2016  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.